Core dna insights
Platform strategy, commerce architecture and AI for mid-market digital teams — written by the people building it.
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
10 stores, 10 instructions: where Shopify Sidekick stops
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
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eCommerce
Social Commerce Trends: 5 Key Insights You Need to Know
Companies like Meta and TikTok have long understood that social media created an unprecedented opportunity for...
eCommerce
Top D2C Marketing Strategies That Drive Real Results
With the rise of social media and eCommerce, more and more brands are bypassing traditional retail channels and...
eCommerce
The Truth About Omnichannel Commerce Platforms: What Works?
More than ever, customers dictate where and how they want to shop, whether in-person, online, on their phone, or...
Platform & Architecture
Composable DXP: The Game-Changer Monolithic Platforms Lack
Composable anything is what our future is made of, but for the sake of word count in this article, we will narrow it...
eCommerce
Developing eCommerce Websites: Strategies That Set You Apart
So if you're looking to build a new web site, read on! This article will walk you through eCommerce website...
eCommerce
B2B eCommerce Marketplaces: How They Work and How to Build One
A B2B eCommerce marketplace is an online platform where businesses buy and sell from each other at scale — Alibaba,...
Platform & Architecture
Hybrid CMS: A Game Changer or Just Another Buzzword?
You google headless CMS and all you can see is its advantages, its benefits, how it is going to transform your...
eCommerce
Why Your Customers Will Love You This Year
Black Friday will be here soon to kick off the holiday season. Providing excellent customer service is more...
eCommerce
Prepare Your Website for Holiday Traffic: Top Tips You Need
It's that time of the year when holiday sales are in full swing and marketing efforts are in full bloom; yet most...
eCommerce
Boost Holiday Sales: Key Tips for Marketing Your Business
Many companies rely on Black Friday, Cyber Monday, and Christmas for most of their annual sales. Just last year,...
eCommerce
B2B eCommerce ROI: Hidden Costs and Missed Gains
Although investing in B2B online solutions will not be cheap, it will significantly impact your ROI and...
eCommerce
25 Vital eCommerce Metrics Every Store Owner Needs to Track
These days, setting up an eCommerce site is as easy as making a toast. Running a profitable eCommerce site though;...
Content & Digital Experience
Contentful Alternatives: 6 Platforms That Solve Contentful's Biggest Pain Points
Frustrated with Contentful’s pricing or developer gaps? Discover 6 top alternatives like Core dna, Storyblok, and...
Does Your Lighthouse Score Really Affect Your SEO? (The 2026 Reality Check)
Lighthouse is a diagnostic tool judging 2026 innovation through the lens of 2016 hardware. This has created a...
The Future of Personalization: Discussion with Kanishka Dandeniya
Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing,...
10 Content Marketing Trends Shaping 2025
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow...
eCommerce Content Strategy: A Guide for Digital Teams
This guide offers a structured approach to building a sustainable, data-informed content strategy tailored...
The Marketer’s Guide to Embedded Marketing Automation
No context switching, no brittle plugins, just one unified workspace that accelerates campaigns and scales with your...
eCommerce articles
We checked what ChatGPT tells shoppers about 51 retailers. Here's where it went wrong.
Shoppers compare prices weeks before Black Friday, and more of them do it in AI. We asked ChatGPT for the price and...
10 stores, 10 instructions: where Shopify Sidekick stops
Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...
BigCommerce Alternatives for Multi-Property Operators
BigCommerce works well for a single digital store, but multi-property operators often run into pricing, CMS, B2B,...
B2B Pricing Engine: Why Mid-Market Distributors Don’t Have One (And What It’s Costing Them)
If you're a mid-market distributor managing dozens of customer accounts with different pricing arrangements, you've...
The Post-Click Reality: Digital Trends That Matters in 2026
2026 feels less like another year of testing and more like a moment of commitment. In this post-click environment,...
Featured AI and Emerging Technology
AI & Emerging Tech
Recommendation engines: how recommender systems work and what’s changing for eCommerce
Netflix has said about 80% of what its members watch comes from its recommendations. This guide explains how Netflix, YouTube, Google,...
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI adoption rates count heads instead of work
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now
Platform & Architectures
Salesforce Commerce Cloud Alternatives: 6 Platforms Enterprises Should Consider Instead
SFCC pricing is tied to GMV and implementations run three to twelve months. Here are six Salesforce Commerce Cloud alternatives worth...
10 Best Enterprise CMS of 2026
An enterprise content management system, or enterprise CMS, is a CMS platform built for large brands with dynamic needs. In this...
Migrating to Drupal 12: What It Really Costs, and the Question Nobody's Asking
Drupal 12 is scheduled for release in mid-August 2026, and Drupal 10 reaches end of life that December. Before you budget another...
Contentstack Alternatives in 2026: What Type of Agentic Experience Matters to You?
Contentstack is a strong headless CMS moving toward an Agentic Experience Platform, but developer dependency, complex localization,...