Give each brand its own storefront, pricing, catalog, and customer experience, while your team manages content, commerce, workflows, and shared operations from one place. Built for retail groups, holdcos, and portfolio operators managing 2 to 20 brands on a lean team.
Trusted by RANDYS Worldwide across 9 manufactured brands, wholesale and retail, on one Core dna platform.
One shared commerce engine. Every brand still feels like its own brand.
Each brand gets its own domain, storefront, identity, permissions, pricing rules, and customer experience, without needing a separate platform.
Catalog, customer records, workflows, integrations, inventory, and commerce logic can stay connected across the portfolio.
Product copy, imagery, merchandising, pricing, promotions, tax rules, and fulfillment logic can be managed per brand, while shared records stay consistent.
A new brand becomes a configured tenant inside the environment you already operate. Domain, brand identity, catalog scope, pricing, and ERP sync inherit the structure already in place.
RANDYS Worldwide consolidated its brand portfolio onto one Core dna environment. Each brand keeps its own storefront and customer experience, while the catalog, wholesale portal, retail commerce, inventory, and order workflows stay connected behind the scenes.
The same platform supports the catalog, customer, commerce, and workflow complexity behind every brand you operate.
Multi-brand architecture
Run every brand as its own tenant, with its own domain, storefront, identity, permissions, and customer experience.
Brand-scoped catalog
Keep one master product record, then adjust copy, pricing, imagery, availability, and merchandising by brand.
Customer graph across the portfolio
See customers across brands while keeping each experience brand-specific for loyalty, returns, and account data.
Wholesale and retail
Support wholesale portals, retail storefronts, quotes, invoices, reorders, and order tracking from one platform.
ERP and inventory sync
Connect product data, inventory, pricing, and orders to the systems your back office already depends on.
New brand launch model
Launch the next brand from the same foundation, without starting another platform project from scratch.
Pricing, tax, promotions, fulfillment, and payment terms are configured per brand. What one brand charges has no effect on what another brand charges.
Built for portfolio operators. Configured for your shape.
Multi-tenant architecture, brand-scoped catalog, shared customer graph, workflows, are the same across every portfolio shape. What changes is how they get configured for the way your specific group of brands operates.
D2C launches alongside retail-channel marketing sites. Multiple SKUs per brand, multiple brands per platform, subscription and one-off purchase on the same engine. Compliance content (allergens, labelling, regional regulation) handled per brand without forking the platform.
Parent companies running multiple labels, seasonal collections per brand, shared logistics and customer service. Brand-distinct storefronts and merchandising. Shared customer profile with brand-specific privacy scoping. Multi-currency, multi-region, multi-language as needed.
Brand portfolios under one parent, B2B wholesale and B2C retail on the same engine, complex SKU-to-brand mapping, dealer and reseller portals. Multi-brand catalog with shared inventory where it makes sense, brand-scoped pricing and tax everywhere else.
Retail with 5 to 20 consumer brands, each with regional sites and country-specific storefronts. Centralised brand governance, distributed brand operations. Regional data residency. Currency, tax, payment methods, and shipping rules configured per brand and per market.
Most multi-brand replatforming projects overrun because teams try to move everything at once without a proven model. We establish the model first, then scale it across the portfolio.
Before anything is configured, we map how your portfolio actually operates. Which brands share customers, which share catalog, which need to stay commercially separate. The platform gets configured to match your operation, not the other way around.
Your existing systems: ERP, CRM, payments, connect to the platform. Your brands get their own storefronts, pricing, and customer rules. No custom code from scratch. No starting over.
We establish how the platform operates for your portfolio, validate it against your real workflows, and confirm it works for your operation. Then we scale across the rest of the estate at whatever pace fits your team.
Once you are live, the people who configured the platform keep working with you. New brand acquisition, new region, new channel, the platform grows with the portfolio without becoming another project.
Multi-brand retail groups need each brand to keep its own storefront, pricing, catalog, and customer experience. The challenge is running shared operations behind the scenes without multiplying platforms, integrations, vendors, and reporting gaps every time a new brand joins the portfolio.
| Dimension | One Shopify Plus org per brand Separate storefronts separate operations one org · per brand | Custom multi-brand build Bespoke control engineering-heavy custom code · dev dependent | Core dna Configured platform multi-brand retail operations one platform · many brands |
|---|---|---|---|
Time to next brand live How quickly a new brand can join the portfolio | New setup every time Each brand means a new org, new integration project, new app stack, and another vendor relationship to manage. | 9 to 18 months Each brand becomes another engineering project with discovery, architecture, build, testing, and launch dependencies. | ✓ Tenant configured Tenant configured in hours to days. Discovery and integration typically takes 4 to 6 weeks. Pilot brand live in 12 to 18 weeks from discovery kick-off. |
Cost shape How costs grow across the brand portfolio | Linear growth Every brand multiplies subscription, app, integration, reporting, maintenance, and partner management costs. | Large capex Large upfront build cost, followed by ongoing development, infrastructure, QA, security, and support commitments. | ✓ Shared platform model One platform subscription, a configuration project, and managed services support the full portfolio operating model. |
Customer across brands How customer data, loyalty, returns, and LTV work | Split records One customer becomes separate records across brands. Loyalty, returns, service history, and LTV break at the brand boundary. | Built if prioritized Cross-brand customer visibility depends on what the engineering team had time, budget, and data structure to build. | ✓ One customer graph One customer record can be scoped per brand, with loyalty configured at the brand or portfolio level. |
Adding a brand What happens when the portfolio grows | Buy and integrate again Buy another Shopify Plus contract, rebuild the setup, reconnect systems, and recreate reporting for the new brand. | Engineering project Every new brand needs technical planning, code changes, integration work, testing, and deployment support. | ✓ Configure a tenant Add the brand as a tenant in admin, then configure storefront rules, catalog scope, pricing, permissions, and integrations. |
Catalog and pricing control How shared products and brand-specific rules work | Duplicated by brand Product data, pricing rules, merchandising logic, and availability often need to be copied or synced across orgs. | Custom data model Shared catalog logic is possible, but the team has to design and maintain the product, price, and brand hierarchy. | ✓ Shared core, brand scope Use shared product records where it makes sense, then scope copy, imagery, pricing, availability, and merchandising by brand. |
Brand independence How each brand keeps its own experience | Strong isolation Each brand can have its own storefront, theme, apps, and operating model, but shared operations become harder. | As designed Brand independence depends on how well the architecture separates storefront experience from shared operations. | ✓ Independent storefronts Each brand keeps its own domain, identity, storefront, catalog expression, pricing model, and customer experience. |
Shared operations How the portfolio team manages work behind the scenes | Middleware required Cross-brand reporting, inventory, customer data, promotions, and workflow coordination usually need external middleware. | Custom workflows Shared operations can be designed, but every permission rule, workflow, and integration needs technical ownership. | ✓ Portfolio command layer Portfolio teams can manage content, commerce, workflows, reporting, and integrations across brands from one platform. |
Where it breaks The failure point as brand complexity increases | Independent org sprawl Each org grows independently. Cross-brand operations become difficult without middleware, manual processes, or duplicate work. | Maintenance debt Maintenance debt compounds as brands, features, integrations, and edge cases grow. Risk increases when the original team leaves. | ✓ Capability accumulates Configuration becomes reusable platform capability across brands instead of isolated project work for every new storefront. |
| Best choice when | Brands operate separately Each brand runs mostly on its own, with limited need for shared customers, shared operations, or portfolio-level reporting. | You want bespoke control You have the engineering budget, timeline, and internal team to own a custom multi-brand platform long term. | Portfolio You need every brand to keep its own identity while your team runs shared commerce, content, customer, and workflow operations from one place. |
See it configured for your portfolio.
Book a 30-minute call. We will walk you through how Core dna would be configured for your specific situation.