See how Core dna can work with your teams.
Frequently asked questions
Core dna is built as a continuously evolving solution, pioneering the new paradigm of design, build, and evolve when it comes to websites.
We invest heavily in research and development in order to regularly offer new products and upgrades. Our experienced staff have specialized skill sets and continuously provide invaluable knowledge and innovation, which is passed on to all of our users on an ongoing basis.
Core dna is an enterprise platform.
What this means is that all the aspects of the technology are provided for your business. There is no need for you or your team to develop or manage any technology or pay for added apps or plugins.
- All the applications to run your website with all the updates.
- Advanced infrastructure with high availability.
- Auto-scaling to handle large spikes in traffic.
- World-class security team who protect your data.
A platform that balances marketing and IT needs.
A Digital experience platform or DXP allows brands to deliver personalized content based on customer's digital footprint.
Core dna has been developed to meet the demands of both developers and marketers. We work to provide developers the most flexible platform, while ensuring marketers have a user-friendly technology that enables them to be in control of their digital assets.
This would allow them to create relevant experiences for customers based on what they've been viewing or interacting with in the past. For example, if you like hockey then we can send you a link to buy tickets for an upcoming game; if you're looking for recipes then we can send you some ideas based on the ingredients that you have in your fridge at home right now. The possibilities are endless!
We want to help businesses succeed by providing them with the tools they need to engage with their customers on a personal level and make them feel like they're talking directly with someone who understands what they're going through in their lives at that moment in time! It's all about building trust and creating deep relationships based on shared interests and common goals!
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
What Is Digital Experience Platform (DXP)?
A Digital Experience Platform (DXP) is an integrated software suite that enables organizations to create, manage, deliver and optimize digital experiences across channels and devices. It centralizes content, data and services so marketers, developers and business owners can collaborate on cohesive customer journeys. A DXP brings together content management, personalization, analytics and commerce tools under one roof, simplifying both creation and delivery.
Business Benefits & Impact of Digital Experience Platform
Here’s how Digital Experience Platform drives value for your business:
- Consistent Omnichannel Engagement
A DXP ensures your messaging, branding and offers remain uniform across websites, mobile apps, kiosks, social media and email, building customer trust and recognition. - Faster Campaign Launches
Prebuilt templates, integrated workflows and shared asset libraries reduce development cycles, so new product pages or marketing campaigns go live in hours rather than weeks. - Personalization at Scale
Leverage unified customer profiles and behavioral data to serve tailored content and offers, increasing conversion rates and average order values. - Data-Driven Insights
Built-in analytics aggregate metrics from multiple touchpoints into a single dashboard, empowering teams to make evidence-based iteration decisions. - Operational Efficiency
Centralized management of content, assets and customer data reduces redundant efforts and manual handoffs, lowering costs and improving team productivity. - Improved Developer Experience
A modular, API-first architecture lets developers integrate third-party apps, build custom extensions and reuse components, accelerating innovation. - Revenue Growth and Retention
By creating seamless, relevant experiences that guide users through their journey, a DXP helps boost acquisition, reduce churn and increase customer lifetime value.
Key Components & Best Practices for Digital Experience Platform
An effective Digital Experience Platform implementation typically includes…
- Content Management System (CMS)
A headless or hybrid CMS that allows content editors to create and schedule rich content without developer dependencies, feeding any front end via APIs. - Customer Data Platform (CDP) Integration
Unify user profiles, transactions and interactions from CRM, analytics and marketing automation in your DXP, enabling precise segmentation and personalization. - Personalization Engine
Leverage rules-based and AI-driven personalization to adapt page layouts, messaging and recommendations based on real time behavior and user attributes. - Digital Asset Management (DAM)
Store, tag and optimize images, videos and documents in a central library, ensuring fast delivery and consistent metadata usage across channels. - Marketing Automation
Automate email campaigns, lead nurturing and event triggers directly from your DXP, using integrated workflows that react to user actions and profile changes. - Analytics and Reporting
Track performance metrics such as page views, conversion funnels and user flows in a unified dashboard, with customizable reports for each team’s needs. - API-First and Microservices Architecture
Build your DXP on modular services and well-documented APIs, so you can swap, scale and extend functionality as business requirements evolve.
Common Questions & Pitfalls Around Digital Experience Platform
FAQs and pitfalls to avoid with Digital Experience Platform:
What differentiates a DXP from a traditional CMS?
A traditional CMS focuses solely on content creation and publishing, while a DXP encompasses CMS capabilities plus customer data, personalization, commerce and analytics, delivering end to end digital experiences.
How do I choose the right DXP modules for my needs?
Assess your priorities—whether content velocity, personalization, commerce or analytics—then select modules that align with those objectives. Start with core functionality and expand iteratively.
Don’t underestimate the importance of governance and training in DXP adoption.
Even the most powerful platform fails if teams are unclear on best practices. Establish content workflows, style guidelines and user roles, and provide hands-on training to encourage consistent usage.
Can a DXP integrate with our existing tools?
Yes, modern DXPs are designed with open APIs and connectors, allowing you to integrate CRM, ERP, analytics, payment gateways and third party apps without disruptive migrations.
How do I measure ROI from my DXP investment?
Track key performance indicators such as time to market, content reuse rates, conversion lift from personalization and operational cost savings, comparing before and after DXP implementation data.
Don’t overlook performance optimization.
A complex DXP can introduce latency if not configured correctly. Use CDN integration, image optimization, caching strategies and monitor load times to maintain fast, responsive experiences.
How Core dna Supports Digital Experience Platform
Core dna’s platform delivers a comprehensive DXP that empowers your team to build, manage and optimize digital experiences with confidence:
- Content and Asset Hub
Core dna provides a unified CMS and DAM where editors store, version and publish content and media to any channel via flexible APIs. - Personalization and Segmentation
Use Core dna’s personalization engine to define visitor segments based on profile data and behavior, then tailor content, CTAs and offers in real time. - Integrated Marketing Automation
Automate multi-channel campaigns, lead scoring and email workflows directly within Core dna, linking customer actions to dynamic journeys. - Headless Delivery and API-First Design
Core dna’s API layer supports RESTful and GraphQL queries, enabling developers to build custom front ends, mobile apps and IoT experiences with ease. - Analytics and Optimization Suite
Gain insights into user engagement, A/B test variants and report on performance through a single dashboard, then iterate content and design rapidly. - Enterprise-Grade Security and Compliance
Core dna enforces role-based permissions, audit logs and GDPR controls, so your DXP operations meet security and regulatory requirements.
A Digital Experience Platform is essential for creating cohesive, personalized and scalable digital journeys that delight users and drive business growth. Begin by mapping your content, data and process requirements, then implement Core dna’s DXP modules to centralize management and accelerate innovation. As you optimize performance and personalization, continue to refine your workflows and metrics for lasting competitive advantage. See related article: Digital Experience Platform (DXP) vs CMS
Digital experience platforms allow you to manage content on ever channel, including your websites, email, mobile apps, social media, and e-commerce sites. It also allows you to create and format content for every type of digitally-connected device, including IoT devices, in-store kiosks, mobile phones, tablets, and more. Digital experience platforms help you access customer data so you can continually refine your content strategy and improve customer acquisition and retention.
A DXP or Digital experience platform is a central technogical foundation to be built upon and to support the entire, continuous customer life cycle across all digital channels.
- From one platform, one login, brands and business can manage content, assets, and interactions across multiple different channels.
- It allows multichannel delivery via APIs of digital interactions across all touchpoints, including Iot, AR/VR, digital assistants and kiosks.
- It helps efficiently and effectively create, store, publish and optimize content for any channel – whether it’s a website,
mobile app, or social media page. - It's a platform where business and IT with various skills and responsibilities work together towards the common goal of customer experience improvement.
- It helps tracks user behavior on your websites, monitor key performance indicators (KPIs) in real time.
- It integrates with your tech stack for increased personalization and engagement with customers, and gather
customer insights from data analytics. - Here is how claude ai thinks of the Core dna DXP platform
Gartner defines a digital experience platform (DXP) as, “an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences.”
An enterprise DXP gives a brand the tools it needs to manage the presentation layer of their digital presence. All great DXPs combine integration and aggregation, content management, personalization, collaboration, workflow management, analytics, multichannel support as well as search and navigation.