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We asked ChatGPT where to buy 20 Black Friday products. Here's who it recommended, and what it got wrong.

We asked ChatGPT where 20 popular Black Friday products were cheapest in Australia, twice each, and checked every recommendation against the retailer's own website. Here's which retailers it sent shoppers to, what it told them those retailers charge, and where the numbers came from.

Core dna team 10 Oct 2026

Featured Posts

From the Founder Opinion

Straight from the founder

Sam Saltis

Founder & CEO, Core dna

All founder opinions

AI & Emerging Tech

AI adoption rates count heads instead of work

Sam Saltis 2 Oct 2026

AI & Emerging Tech

You don’t get to decide whether your team uses AI

Sam Saltis 10 Sep 2026

AI & Emerging Tech

The one word I’d argue with in Contentful’s definition of agentic AI

Sam Saltis 8 Sep 2026

eCommerce

10 stores, 10 instructions: where Shopify Sidekick stops

Sam Saltis 7 Sep 2026

AI & Emerging Tech

Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search

Sam Saltis 4 Sep 2026

Platform & Architecture

eCommerce Platform Migration: A 47-Point Checklist for 2026

An eCommerce platform migration moves your catalogue, customers, orders, content and URLs to a new commerce...

Core dna team 15 Sep 2026

AI & Emerging Tech

You don’t get to decide whether your team uses AI

Responsible AI has two halves. The model builders own safety and alignment. The organisations adopting them own...

Sam Saltis 10 Sep 2026

AI & Emerging Tech

The one word I’d argue with in Contentful’s definition of agentic AI

Contentful’s definition of agentic AI pauses a workflow for one human’s approval, and for one product description...

Sam Saltis 8 Sep 2026

eCommerce

10 stores, 10 instructions: where Shopify Sidekick stops

Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...

Sam Saltis 7 Sep 2026

AI & Emerging Tech

Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search

We reviewed current OpenAI and Google product-data requirements and ran a live Clark Rubber retrieval test to see...

Sam Saltis 4 Sep 2026

AI & Emerging Tech

ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now

ChatGPT ads are live across 40 markets and your product feed is now the ad unit. What OpenAI's ad solutions team...

Core dna team 25 Aug 2026

Platform & Architecture

Kentico Alternatives for Multi-Property Operators

Kentico Xperience 13 reaches end of support at the end of 2026, and the move to Xperience by Kentico is an...

Core dna team 18 Aug 2026

Platform & Architecture

Salesforce Commerce Cloud Alternatives: 6 Platforms Enterprises Should Consider Instead

SFCC pricing is tied to GMV and implementations run three to twelve months. Here are six Salesforce Commerce Cloud...

Core dna team 18 Aug 2026

Contentful Alternatives: 6 Platforms That Solve Contentful's Biggest Pain Points

Frustrated with Contentful’s pricing or developer gaps? Discover 6 top alternatives like Core dna, Storyblok, and...

Core dna team 11 Mar 2026

Does Your Lighthouse Score Really Affect Your SEO? (The 2026 Reality Check)

Lighthouse is a diagnostic tool judging 2026 innovation through the lens of 2016 hardware. This has created a...

Dmitry Kruglov 10 Feb 2026

The Future of Personalization: Discussion with Kanishka Dandeniya

Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing,...

Core dna team 6 Nov 2025

10 Content Marketing Trends Shaping 2025

Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow...

Core dna team 25 Jul 2025

eCommerce Content Strategy: A Guide for Digital Teams

This guide offers a structured approach to building a sustainable, data-informed content strategy tailored...

Core dna team 14 Jun 2025

The Marketer’s Guide to Embedded Marketing Automation

No context switching, no brittle plugins, just one unified workspace that accelerates campaigns and scales with your...

Dmitry Kruglov 13 Jun 2025

We asked ChatGPT where to buy 20 Black Friday products. Here's who it recommended, and what it got wrong.

We asked ChatGPT where 20 popular Black Friday products were cheapest in Australia, twice each, and checked every...

Core dna team 10 Oct 2026

We checked what ChatGPT tells shoppers about 51 retailers. Here's where it went wrong.

Shoppers compare prices weeks before Black Friday, and more of them do it in AI. We asked ChatGPT for the price and...

Core dna team 26 Sep 2026

10 stores, 10 instructions: where Shopify Sidekick stops

Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...

Sam Saltis 7 Sep 2026

B2B eCommerce ERP Integration: Boost Efficiency or Bust?

28 Jun 2026

BigCommerce Alternatives for Multi-Property Operators

BigCommerce works well for a single digital store, but multi-property operators often run into pricing, CMS, B2B,...

Core dna team 11 Jun 2026

B2B Pricing Engine: Why Mid-Market Distributors Don’t Have One (And What It’s Costing Them)

If you're a mid-market distributor managing dozens of customer accounts with different pricing arrangements, you've...

Core dna team 21 Apr 2026

One protocol underneath. Every change, every property, one prompt.

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Featured AI and Emerging Technology

What's new in Core dna MCP 2.0: fewer tools, a lot more capabilities

MCP 2.0 is out. Your AI assistant can now build automations and new kinds of content on your Core dna site, and change one part of any...

Core dna team 9 Oct 2026

AI & Emerging Tech

Recommendation engines: how recommender systems work and what’s changing for eCommerce

Core dna team 3 Oct 2026

AI & Emerging Tech

Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search

Sam Saltis 4 Sep 2026

01 Platform & Architecture

eCommerce Platform Migration: A 47-Point Checklist for 2026

Core dna team 15 Sep 2026

Kentico alternatives with dashboard options and modules display.

02 Platform & Architecture

Kentico Alternatives for Multi-Property Operators

Core dna team 18 Aug 2026

03 Platform & Architecture

Salesforce Commerce Cloud Alternatives: 6 Platforms Enterprises Should Consider Instead

SFCC pricing is tied to GMV and implementations run three to twelve months. Here are six Salesforce Commerce Cloud alternatives worth...

Core dna team 18 Aug 2026

04 Platform & Architecture

10 Best Enterprise CMS of 2026

An enterprise content management system, or enterprise CMS, is a CMS platform built for large brands with dynamic needs. In this...

Core dna team 29 Jul 2026

05 Platform & Architecture

Migrating to Drupal 12: What It Really Costs, and the Question Nobody's Asking

Drupal 12 is scheduled for release in mid-August 2026, and Drupal 10 reaches end of life that December. Before you budget another...

Dmitry Kruglov 18 Jul 2026

06 Platform & Architecture

Contentstack Alternatives in 2026: What Type of Agentic Experience Matters to You?

Contentstack is a strong headless CMS moving toward an Agentic Experience Platform, but developer dependency, complex localization,...

Core dna team 30 Jun 2026

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Featured AI and Emerging Technology

Recommendation engines: how recommender systems work and what’s changing for eCommerce

AI adoption rates count heads instead of work

You don’t get to decide whether your team uses AI

The one word I’d argue with in Contentful’s definition of agentic AI

Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search

Platform & Architectures