How Core dna handles complex product catalogs for multi-site, multi-vendor brands

Managing a product catalog is one thing. Managing it across multiple storefronts, regions, and user roles? That’s a different challenge altogether. For brands operating at scale, whether through franchise models, international outlets, or distributed vendor networks, complexity comes standard.

Different teams. Different pricing. Different languages. And sometimes, even different business rules. Without the right infrastructure, things get messy fast.

That’s where Core dna stands out. Built for flexibility, Core dna gives growing brands the structure they need to stay consistent, while offering the freedom to localize and scale.

First things first: what is Core dna?

Core dna is a powerful, unified digital platform that consolidates content management, e-commerce, and back-end operations into one flexible system. 

At its core is an innovative orchestration engine that enables seamless automation, third-party integrations, and unified business logic across all systems. 

This all-in-one approach serves as a complete digital backbone for the enterprise, eliminating the need for patchwork solutions and ensuring every customer touchpoint and internal process works in harmony.

Core dna is built for businesses operating at scale, such as franchise networks, global retailers, and B2B organizations. It delivers an enterprise-grade foundation proven to handle multi-site, multi-brand complexity with ease. 

The result is a professional yet intuitive platform that empowers companies to streamline operations, innovate faster, and confidently support growth, making Core dna a strategic choice for executives evaluating their digital platform options.

How does Core dna manage product catalogs across multi-site and multi-vendor environments

Managing catalogs at scale, across storefronts, franchises, or global markets, requires more than just a content database. Core dna provides a modular, structured approach that allows brand consistency and localized freedom to coexist.

Here’s how it works:

Centralized Catalog Control, Localized Execution

At the heart of Core dna’s architecture is a master catalog managed by the brand owner. This catalog acts as the single source of truth, powering every outlet, storefront, and channel.

From this foundation, multiple outlet-specific catalogs can be spun up with unique category structures, pricing models, and product views, without duplicating data or losing control.

Example: A franchise in California might categorize products by lifestyle themes, while a distributor in Japan organizes by SKU and technical spec. Both catalogs are tailored locally, yet centrally aligned.

Granular Permissions Built for Scale 

Core dna includes a powerful permission system that ensures teams only see and change what they’re authorized to. With fine-grained role controls, brand managers can restrict teams from creating new products or categories, while still allowing them to update pricing, add localized details, or tailor product listings. 

This isn’t one-size-fits-all. Permissions can be customized by store, user role, and even individual catalog entity. Brand managers can decide which outlet users can:

• Edit product descriptions
• Override prices
• Add or remove categories
• Create new products (or not)

This ensures that while each outlet has the freedom to tailor its experience, the brand stays consistent and protected.

Structured Customization Without Compromise 

Every product layout in Core dna can be templated with customizable rules. Fields can be locked, editable, or appended by store, giving brands a safe and scalable way to offer product personalization. 

When setting up these product layouts, Core dna lets you define which fields are editable and which are locked. For example:

• Warranty and Manufacturer fields might be global
• Promo Text and Delivery Notes could be store-specific

Stores can append or replace descriptions, add localized images, and insert custom components like videos, galleries, or testimonials, without affecting the master record.

Automated Product Provisioning with Orchestration

Provisioning products across stores doesn’t have to be manual or repetitive. Core dna’s orchestration engine enables brand managers to push master catalog items into stores catalogs using intelligent, rules-based workflows. 

For example we can build a custom app within the platform that let users select a store and choose unallocated products, and bulk-provision them automatically creating associated categories if needed. 

These actions triggered orchestrations that ran in the background, logging every step. This system ensures consistent data across storefronts, minimizes admin effort, and provides traceable audit trails in case of error.

Pricing & Discounting at Scale

Managing pricing across regions, B2B customers, or franchise locations is simplified within Core dna.

Each product supports multiple pricing models:

• Base price: the default retail price
• Special price: for sales or campaigns
• Recommended retail price: used in “retailer” scenarios where individual stores can override pricing

You can assign prices by user group or individual customer, enabling complex B2B use cases like tiered pricing or exclusive contracts.

Discounts are also flexible. The platform supports rules-based vouchers, promo codes, and dynamic discount logic. Whether it’s buy-one-get-one or regional flash sales, the logic is managed natively without plugins.

Split Shipping & Multi-Source Fulfillment 

In distributed retail or franchise models, orders may need to ship from multiple stores based on availability and customer location. Core dna supports this natively. 

The platform can check stock across stores and splits orders automatically. Each sub-order can be processed independently, triggering orchestrations that send updates to ERP systems, adjust inventory, notify relevant teams, and send confirmation emails.

 It’s fulfillment logic built into the core of your catalog and commerce experience.

Smart Image Management & Global Delivery

Images and digital assets in Core dna are handled automatically and globally through our CDN. That means users everywhere get the fastest load time possible.

Thanks to orchestration workflows, images can be synced directly with external DAMs. Any update made in a connected system automatically reflects in the product catalog.

No manual cropping. No plugin needed. Just seamless delivery.

• Assets load from the closest location globally
• Images are resized automatically for mobile or desktop
• Files are optimized into formats like WebP for performance

Multilingual & Multi-Site Ready

Need to serve the same product in English, French, and Japanese? No problem. Core dna supports multilingual content natively, and lets you assign product descriptions by language, site, or both.

Each product can have multiple descriptions based on language and site context. That means a product can appear differently (but accurately) on an English-speaking Canadian site vs. a French or Japanese storefront, all while tied to the same master product record.

Using orchestration, metadata and tags can be automatically generated per language and market to boost visibility without duplicate effort.

AI-Powered Metadata & SEO Automation

Maintaining SEO metadata across hundreds of SKUs and languages can drain time and resources. That’s why Core dna integrates AI directly into its orchestration engine.

When a product is published, Core dna can trigger AI workflows that generate SEO titles, meta descriptions, keywords, and alt text, tailored to product content and even localized for each language.

This ensures every product page is optimized for discovery without adding hours of manual entry for your team.

Which teams and business does Core dna support?

The features outlined above aren't just technical perks, they solve real challenges faced by modern businesses managing digital complexity. Here are the types of organizations that will get the most value from Core dna’s catalog infrastructure:

Franchises & Multi-Location Retailers

Empower local teams with tailored product content and pricing while retaining full brand oversight. Perfect for brands with dozens (or hundreds) of regional outlets.

Global Retail & eCommerce Brands

Serve international markets with multilingual product pages, localized SEO, and region-specific fulfillment logic, all powered from a single platform.

B2B Distributors & Manufacturer Networks

Enable complex product hierarchies, group-based pricing, reordering portals, and integration with ERP systems for inventory, orders, and logistics.

Multi-Brand & Private Label Portfolios

Manage multiple brands under one system, each with their own storefront, visual identity, and catalog structure, without spinning up separate platforms.

Agencies & Digital Partners

Build flexible storefronts, custom apps, and orchestration flows for clients without relying on plugins or third-party patches. Core dna makes it easy to launch and scale multi-tenant commerce experiences.

Ready for a smarter way to manage your business?

If your business is struggling with fragmented systems, inconsistent data, or the manual overhead of managing product catalogs across regions or teams, Core dna was built for you.

Whether you're a franchisor looking for tighter control, a retailer expanding globally, or a B2B operator managing complex pricing and fulfillment rules—Core dna brings clarity to complexity.

Let’s talk about how we can streamline your operations and future-proof your commerce experience.