The Platform Built for Brands That Have Outgrown “Good Enough”
At Core dna, we deliver a unified digital platform, paired with hands-on expertise, so your team can move faster without creating technical debt.
How is Core dna Different?
The enterprise-ready platform for teams that need more than SaaS, without the complexity of legacy DXPs.
Unified Core Architecture
A single foundation for Content, Commerce, and Experience, so you can scale capabilities without integration drag.
Consultative Dev Support
Partner with a team that helps you ship. We provide the technical leadership and delivery support to launch confidently.
Continuous Innovation
Core upgrades and security are managed continuously, keeping your platform current and reducing long-term risk.
Zero Technical Debt
Avoid version lock and maintenance overhead, redirecting internal effort toward strategic digital improvements.
Outcome-Driven Growth
We align the platform and delivery to measurable results, improving performance, efficiency, and conversion over time.
Who Core dna is built for
Core dna is designed for teams that have outgrown entry-level platforms and need more control, flexibility, and support, without taking on the weight of a traditional enterprise DXP.
It’s a strong fit if you need:
- Multiple brands and/or business models
- Integrations with existing systems (ERP, CRM, POS)
- Workflows, permissions and, content governance
- A platform that adapts as your strategy evolves
Your Capabilities,
Not Your Complexity
Core dna provides the native engine that allows you to activate new business models without starting from scratch.
- Customer Portals
- Native Learning Management System
- Deep Personalization
The Digital Transformation
Moving to a new platform shouldn’t be a risk. We replace the uncertainty of traditional "patchwork" stacks with a guaranteed partnership that focuses on your business outcomes.
- The Status Quo: Disconnected systems, patchwork integrations, and growing technical debt.
The Core dna Experience: A unified digital foundation with continuous innovation and hands-on expertise.
See why businesses choose Core dna
Learn how organizations like YMCA, Standard Process, Clark Rubber, and Randys Worldwide simplified tech sprawl, removed bottlenecks, and keep businesses evolving without re-platforming.
What it’s like to work with Core dna
This isn’t a handoff model. It’s an ongoing partnership designed to reduce risk and keep momentum high.
Direct access
Work directly with the people who build and maintain the platform.
Close collaboration
We partner with your internal team to shape the right architecture.
Risk reduction
We stay involved as your needs evolve. Every launch, every update, every challenge, your dedicated team helps keep delivery steady.
Results That Move the Needle
Our partnership model has helped global brands eliminate technical debt and focus on what actually drives revenue.
By integrating 7 eCommerce sites with 30,000 product references using Core dna’s scalable solution, RANDYS Worldwide achieved:
Business Outcomes, Not Just Software
Our partnership model helps global brands eliminate complexity and boost revenue.
Operational Impact
Bring teams, systems, and data into one integrated platform to reduce friction, manual work, and operational drag.
Revenue Growth
A high-performance foundation with deep personalization, helping brands convert more customers and adapt experiences quickly.
Strategic Innovation
Free teams from constant maintenance allowing investment in high-impact initiatives that accelerate experimentation.
See If Core dna is Right for Your Business
We’ll assess your current stack, complexity, and growth goals.
Our eCommerce Ecosystems
Trumps Any eCommerce Software
Our CMS and eCommerce experts deliver complex projects seamlessly. On time, on budget, and without the chaos.
Guaranteed Partnership, Proven Results.
How We're Different
Most DXPs hand you a platform, we give you the complete package: Enterprise software, AI-powered automation, and a dedicated team that acts as your built-in development partner.
More than an eCommerce Platform
The Trusted Commerce Platform
Enterprise eCommerce functionality, a unified CMS, custom marketplace integrations, and more. No software bloat, no vendor sprawl, no integration headaches.
Cutting-edge AI Agents
Automate heavy lifting, from content translations to product descriptions, so your team focuses on growth, not maintenance.
Human Expertise
Core dna provides an agile team of commerce and integration experts who configure, deploy, and evolve your system in line with your needs.
Faster to market, for less
- $500K+ per year saved on developer salaries
- Weeks, not months to launch new sites and experiences
- One platform replaces 5-7 disconnected systems
- Zero transaction fees, zero plugin costs, and zero surprise bills.
- Versionless, so you never pay to “migrate” or “upgrade” Core dna.
We built Core dna just right
- Sitecore? Too complex: Enterprise suites like Sitecore and Adobe cost millions and require armies of consultants.
- WordPress? Too limited: SaaS tools like WordPress, Joomla, and Drupal aren’t built for scale. Their ecosystems break as eCommerce operations grow.
- Core dna? Just right: Core dna delivers enterprise power without enterprise drag, or the developer dependency.
Real Results from Real Businesses
See how leading brands transformed their operations with Core dna
YMCA Toronto
after consolidating 7 systems into one
Standard Process
Expanded to 86 marketplaces without hiring a single developer
Clark Rubber
70 franchises unified under one digital platform, managed by a lean team
RANDYS Worldwide
4× revenue growth in year one with 7 integrated sites and 30,000 SKUs
Secure, Speedy, Seamless
✓ 99.9% uptime SLA
✓ 100% Lighthouse performance scores
✓ Auto-scaling infrastructure
✓ Global CDN and regulatory compliance
✓ No versioning, no disruptive upgrades
✓ Continuous innovation included