01
In minutes
Push corporate campaigns to every store in minutes
Set the campaign once at HQ. Every location inherits brand, copy, and product feed automatically.
MULTI-PROPERTY OPERATIONS
Run every franchise location from one platform
Built for franchisors with 30 to 500 locations. Marketing ships campaigns once. Franchisees customise within rules you set. Inventory, pricing, and B2B credit accounts sync in real time.
60+
Clark Rubber
franchises in one system
Built for teams that sell through accounts, brands, dealers, and repeat buyers
How a franchise network runs on Core dna
01
Set the brand at corporate
Templates, components, governance rules, and approved asset libraries configured once at HQ.
02
Locations inherit and customize within bounds
Local franchisees customize inside the rules you set. Approval gates trigger only where required.
03
Network and location performance, role-scoped
Corporate sees the network. Franchisees see their store. Same dashboard, different views.
What runs natively for franchise networks
Four operational moves most networks build for years. On Core dna, they ship with the platform.
02
Within bounds
Hand local control without losing brand
Per-location permission tiers. Franchisees customise approved sections only. Master changes lock.
03
In days
Onboard a new location in days
Configuration, not a separate build. New locations inherit brand, catalog, and integrations on day one.
04
On one stack
Run B2B and B2C on one stack
Retail customers and commercial accounts on the same platform. Separate experiences, separate reporting.
Built so franchisees
actually use it
Adoption is the difference between a platform that works on paper and one that works in production.
- Templates, components, and approved assets stay locked at corporate. Local teams customize inside the rules you set.
- Each franchisee sees their store's orders, customers, and inventory. Role-based access scopes everything per location.
- Changes that need corporate sign-off route through an approval queue with full audit trail.
- Franchisees who own or manage multiple locations switch between stores with one set of credentials.
Scale your franchise
without tech sprawl
Most franchise stacks add a vendor every time the business scales. Core dna does the opposite.
- Manage all your locations from a single dashboard
- Launch new stores with instant digital presence
- Centralize marketing, content, and inventory
- Built-in workflows, agentic automation, and analytics
- No plugins. No patchwork.
How Clark Rubber unified its franchise network online
60 storefronts · 1 platform · 0 plugins.
- Aligned 60 storefront franchises under one unified system with real-time inventory sync
- Enabled endless aisle and never-out-of-stock availability across locations
- Expanded digital presence fast—marketing and eCom teams now manage everything in one place, no dev needed
Edward Plowman
Executive Director at Clark Rubber
Built for franchise complexity
Core dna is built for brands that need to manage scale, multiple locations, multiple regions, local variations, without rebuilding for every new region, locking marketers out of changes, or adding three more vendors to your stack.
Master and local
content inheritance
Set the brand once. Every location inherits. Lock what cannot change. Open what can.
Real-time inventory and
pricing sync
Each location's stock and pricing pulled live from your ERP or PIM. No manual updates.
Franchisee permission
tiers
Define exactly what each franchisee can edit, override, or approve. Audit every change.
B2B credit accounts
on the same stack
Commercial customers apply, get approved, pay on terms. Inside the platform that runs your B2C site.
Dealer and franchise partner portals
Branded portals for dealers, distributors, and franchisees. Asset access, content, ordering.
Network and location
reporting
Same dashboard, role-scoped. Corporate sees the network. Locations see their store.
Most franchise stacks break somewhere between 20 and 50 locations
Not catastrophically. Gradually. A price change takes three weeks instead of three hours. A campaign renders differently in every store. Inventory in your CMS doesn't match what's on the shelf. The stack works, but it's bleeding hours every week.
Built for your kind of franchise
Different franchise networks need different things. Here is what Core dna ships out of the box for the four most common kinds.
FOR RETAIL FRANCHISES
LOCAL STOCK · CROSS-STORE FULFILMENT
Every location's stock, orders, and customers in one view.
Per-location stock pulls live from your POS. Click-and-collect filters to the right store. Orders re-route automatically when one location cannot fulfil. Brand templates inherit; local promotions stay local.
Per-location stock Click-and-collect Order re-routing Brand templates
FOR MEMBERSHIP FRANCHISES
MEMBER ACCOUNTS · RENEWALS
Every member, every renewal, on one platform.
Member accounts and permissions scoped per location. Recurring billing handles renewals automatically. Programs and pricing vary per location while branding stays unified. Covers fitness, education, and trade-membership networks.
Member accounts Recurring billing Renewal workflows Per location programs
FOR FOOD AND BEVERAGE FRANCHISES
MENU CONTROL · LOCAL ORDERS
Update the network menu once. Every store inherits.
Master menus stay corporate. Each store inherits, with local pricing and timed promotions configured per location. Online orders sync to your POS. Click-and-collect and delivery fulfil from the right store.
Per-store menus Local pricing POS sync Click-and-collect
FOR SERVICES FRANCHISES
TERRITORY ROUTING · CUSTOMER PORTALS
Send every customer to the right location, automatically.
Geolocation routes new customers to the closest service area. Customer portals handle recurring services, accounts, and renewals. Leads route to the franchisee responsible for the territory.
Service-area routing Customer portals Recurring billing Lead routing
Plug into the stack you already run.
Certified integrations across payments, fulfillment, marketing, and analytics, with a marketplace that ships weekly.
140+
Certified integrations
30+
Solution partners
99.9+%
API uptime
< 90d
Avg. time-to-launch
Commerce 38 apps
Stripe Adyen Klarna PayPal Affirm Avalara +32
Fulfillment 24 apps
ShipStation Easypost Shippo Flexport +20
Marketing 46 apps
Klaviyo Braze Segment Iterable Mailchimp +41
Analytics 32 apps
Snowflake BigQuery Redshift Amplitude +28
What it’s like to work with Core dna
Most franchise networks go live in 6 to 10 weeks. The people who build the platform run the implementation.
WEEK 1
Discovery & direct access
You work directly with the people who build and maintain the platform, not a reseller or agency. We audit your catalog, ERP, pricing rules, and account structure together.
WEEK 2 - 5
Architecture & brand configuration
We audit your catalog, ERP, pricing rules, and account structure together.
WEEK 6-7
Location migration & content setup
Existing content migrated and mapped. SEO redirects, URL structures, and local content preserved. Each location's team onboarded.
WEEK 8 -10
Go live, and we stay involved
Controlled launch with your implementation lead on standby. Once you are live, the same team stays.
Built for the long term, not the launch
Dedicated success manager
Same person, multi-year. Knows your network, your team, your roadmap.
No reseller handoff
The people who set you up are the people who run your launch.
Continuous capacity
Ongoing build hours, dedicated team allocation, quarterly roadmap input.
Quarterly business reviews
Roadmap input, performance benchmarks, network growth review.
Franchise Platform Comparison
Core dna vs the alternatives.
Most franchise teams don’t actually run one platform. They run a CMS, a commerce layer, local marketing tools, integrations, and an agency stack around it. Core dna brings content, commerce, orchestration, and governance into one managed platform.
| What franchises actually run | Core dna One managed platform CMS + ecom + orchestration 1 vendor · 1 contract | WordPress + WooCommerce Most common · 20–100 locations WP Multisite + WooCommerce + SOCi + agency 5–7 vendors · 20+ plugins | HubSpot + Shopify plus Mid-market · marketing-led HubSpot CMS + Shopify Plus + SOCi + Yext 4–5 vendors · custom integration |
|---|---|---|---|
CMS Manage website content | ✓ Native Built-in visual editor + API delivery | Plugin stack WordPress Multisite + Elementor + Yoast | HubSpot CMS Hub Strong for marketing pages, limited for complex content structures |
Ecommerce Products, pricing, checkout | ✓ Native Products, local pricing, B2B ordering | WooCommerce plugin Separate plugin, extra extensions needed for multi-location pricing | ✕ Not included Needs Shopify Plus, separate vendor, separate contract, custom integration to sync |
Brand governance Control what franchises edit | ✓ Native Permission layers built into platform architecture | Plugin required Role-based access via plugins workarounds needed, not built for franchise governance | Partial Good for content governance, no commerce governance |
Campaign management HQ to all locations | ✓ Native Centralised or decentralised | SOCi / Rallio separate Extra vendor, disconnected from CMS and ecommerce data | HubSpot Marketing Included but disconnected from Shopify, separate data layer |
ERP / inventory sync Real-time across locations | ✓ Built-in orchestration Connects to NetSuite, SAP, Dynamics natively | Build it Custom middleware | Build it Three-way sync: HubSpot + Shopify + ERP |
Implementation Who sets it up | ✓ Core dna team The people who built the platform set it up | Agency required WP agency + WooCommerce dev + SOCi onboarding | Agency required HubSpot partner + Shopify Plus partner + integration dev |
When something breaks Accountability | ✓ One call Core dna owns the platform and implementation, full accountability | Your problem WP agency, WooCommerce support, SOCi support | Your problem HubSpot support, Shopify support, integration dev |
| True cost of ownership | 1 platform subscription | WP + WooCommerce + SOCi + Yext + hosting + agency retainer + DevOps + plugins | HubSpot + Shopify Plus + SOCi + Yext + integration developer + 2 agency retainers |
CMS
Manage website content
Core dna✓ Native
Built-in visual editor + API delivery
WordPress stackPlugin stack
WordPress Multisite + Elementor + Yoast — agency to configure & maintain
HubSpot stackHubSpot CMS Hub
Strong for marketing pages, limited for complex content structures
Ecommerce
Products, pricing, checkout
Core dna✓ Native
Products, local pricing, B2B ordering — same platform
WordPress stackWooCommerce plugin
Separate plugin — breaks on WP updates, extra extensions needed for multi-location pricing
HubSpot stack✕ Not included
Needs Shopify Plus — separate vendor, separate contract, custom integration to sync
Brand governance
Control what franchises edit
Core dna✓ Native
Permission layers built into platform architecture
WordPress stackPlugin required
Role-based access via plugins — workarounds needed, not built for franchise governance
HubSpot stackPartial
Good for content governance, no commerce governance
Campaign management
HQ to all locations
Core dna✓ Native
Centralised or decentralised — you set the dial
WordPress stackSOCi / Rallio separate
Extra vendor, disconnected from CMS and ecommerce data
HubSpot stackHubSpot Marketing
Included but disconnected from Shopify — separate data layer
ERP / inventory sync
Real-time across locations
Core dna✓ Built-in orchestration
Connects to NetSuite, SAP, Dynamics natively — no middleware
WordPress stackBuild it
Custom middleware — breaks when WooCommerce or ERP updates
HubSpot stackBuild it
Three-way sync: HubSpot + Shopify + ERP — high maintenance
Implementation
Who sets it up
Core dna✓ Core dna team
The people who built the platform set it up — no agency in the middle
WordPress stackAgency required
WP agency + WooCommerce dev + SOCi onboarding — separate engagements
HubSpot stackAgency required
HubSpot partner + Shopify Plus partner + integration dev — three engagements
When something breaks
Accountability
Core dna✓ One call
Core dna owns the platform and implementation — full accountability
WordPress stackYour problem
WP agency, WooCommerce support, SOCi support — each points at the others
HubSpot stackYour problem
HubSpot support, Shopify support, integration dev — no single owner
True cost of ownership
Core dna1 platform subscription
WordPress stackWP + WooCommerce
+ SOCi + Yext + hosting + agency retainer + DevOps + plugins
HubSpot stackHubSpot + Shopify Plus
+ SOCi + Yext + integration developer + 2 agency retainers
Note on local listings (Yext, SOCi, Rio SEO): These tools manage Google Business Profiles, local directories, and review monitoring. Every stack needs them alongside their CMS, including Core dna. The difference is that Core dna eliminates 4–6 other vendors, not that it replaces local listings tools.
Yes. Core dna is built on a multi-tenant architecture designed for complex business orchestration. We enable "House of Brands" and franchise models to run hundreds of distinct sites from one dashboard. Our Master-to-Sub inheritance logic allows the corporate office to enforce global brand standards and legal compliance while giving local dealers or franchisees the autonomy to manage their own regional pricing, promotions, and staff permissions.
Unlike WordPress Multisite, Core dna does not rely on plugins or external tools to manage multi-location websites. Governance, multi-site management, and commerce are built into the platform, reducing maintenance overhead and eliminating the risk of inconsistent implementations.
Core dna is built to separate corporate control from local execution. Corporate teams manage templates, branding, and governance, while local teams can safely update location-specific content within approved boundaries. This ensures consistency across the network without slowing down local marketing.
Core dna allows marketing teams to build campaigns once and deploy them across all locations or selected regions. Corporate teams control the structure and messaging, while local teams can customize approved sections. This reduces rollout time and ensures brand consistency across every location.
Core dna combines content, ecommerce, and portal functionality in one platform. Franchise and dealer networks can manage product catalogs, location-specific experiences, and partner access with role-based permissions, without relying on separate systems or integrations.
Core dna enables each location to manage its own content within a centralized structure. This allows local teams to tailor messaging, promotions, and information to their market, while maintaining consistent branding and user experience across the network.
Core dna allows you to manage multiple franchise locations from a single backend. All sites share a structured foundation, while local teams can manage their own content without duplicating systems or workflows. This makes scaling new locations operationally simple.
Running a stitched-together stack?
We'll show you exactly what replacing your stack looks like for your network.