Core dna insights
Platform strategy, commerce architecture and AI for mid-market digital teams — written by the people building it.
Salesforce Is Buying Braze for $5.66 Billion. What Does That Say About Marketing Cloud?
Probabilistic vs deterministic AI: a model guesses, so build what decides
AI adoption rates count heads instead of work
You don’t get to decide whether your team uses AI
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Platform & Architecture
Contentstack Alternatives in 2026: What Type of Agentic Experience Matters to You?
Contentstack is a strong headless CMS moving toward an Agentic Experience Platform, but developer dependency,...
Platform & Architecture
How V-ZUG runs its whole service operation on Core dna
V-ZUG runs B2B and B2C buyers, customer-group pricing, and orders that post straight into SAP, all on one platform....
AI & Emerging Tech
Agentic operations vs agentic commerce: what's the difference?
Agentic commerce is AI agents buying for shoppers. Agentic operations is one person running every property by...
AI & Emerging Tech
Can you run your whole website by describing what you want?
Creation was never the hard part. Running your site, content, commerce, every property, without living in admin...
Platform & Architecture
Shopify Plus Alternatives for Multi-Property Operators
Shopify Plus is a strong enterprise ecommerce platform, but multi-property operators with hybrid business models...
eCommerce
BigCommerce Alternatives for Multi-Property Operators
BigCommerce works well for a single digital store, but multi-property operators often run into pricing, CMS, B2B,...
AI & Emerging Tech
From days to a sentence: 10 multi-property workflows now running on Core dna MCP
Three multi-property workflows you can watch run in under two minutes each. Seven more that change what a lean team...
Platform & Architecture
6 Best Orchestration Platforms for Fragmented Workflows in 2026
This guide reviews six leading orchestration platforms for 2026, evaluating their capabilities for both B2B and B2C...
eCommerce
B2B Pricing Engine: Why Mid-Market Distributors Don’t Have One (And What It’s Costing Them)
If you're a mid-market distributor managing dozens of customer accounts with different pricing arrangements, you've...
Platform & Architecture
Headless CMS with Native Commerce: What You Need to Know
Businesses evaluating headless solutions often face a choice: select a dedicated headless CMS and pair it with a...
Platform & Architecture
How Save a Life Runs their Online Courses Platform on Core dna
Save a Life consolidated three separate platforms - WordPress, a standalone LMS, and an eCommerce system — into Core...
Content & Digital Experience
Contentful Alternatives: 6 Platforms That Solve Contentful's Biggest Pain Points
Frustrated with Contentful’s pricing or developer gaps? Discover 6 top alternatives like Core dna, Storyblok, and...
Content & Digital Experience
Contentful Alternatives: 6 Platforms That Solve Contentful's Biggest Pain Points
Frustrated with Contentful’s pricing or developer gaps? Discover 6 top alternatives like Core dna, Storyblok, and...
Does Your Lighthouse Score Really Affect Your SEO? (The 2026 Reality Check)
Lighthouse is a diagnostic tool judging 2026 innovation through the lens of 2016 hardware. This has created a...
The Future of Personalization: Discussion with Kanishka Dandeniya
Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing,...
10 Content Marketing Trends Shaping 2025
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow...
eCommerce Content Strategy: A Guide for Digital Teams
This guide offers a structured approach to building a sustainable, data-informed content strategy tailored...
The Marketer’s Guide to Embedded Marketing Automation
No context switching, no brittle plugins, just one unified workspace that accelerates campaigns and scales with your...
eCommerce articles
What B2B Commerce Features to Look for in a Platform
The 16 B2B eCommerce features to look for in a platform, from ERP pricing and credit terms to EDI, punchout and spec...
8 Best B2B eCommerce Platforms of 2026
B2B eCommerce looks different for every business. Here are the 8 best B2B eCommerce platforms of 2026, how to choose...
What is Unified Commerce?
Unified commerce means every channel reads from and writes to one record for products, prices, stock, orders and...
We asked ChatGPT where to buy 20 Black Friday products. It got about half wrong.
We asked ChatGPT where 20 popular Black Friday products were cheapest in Australia, twice each, and checked every...
We checked what ChatGPT tells shoppers about 51 retailers. Here's where it went wrong.
Shoppers compare prices weeks before Black Friday, and more of them do it in AI. We asked ChatGPT for the price and...
10 stores, 10 instructions: where Shopify Sidekick stops
Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...
Featured AI and Emerging Technology
AI & Emerging Tech
Vibe coding is the easy part. The hard parts come later.
We write most of coredna.com's code with Claude. Most of the silent failures we logged came after the build, where our code met other...
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
Probabilistic vs deterministic AI: a model guesses, so build what decides
Google Universal Cart: What It Means for eCommerce
Core dna MCP 2.0: build your own features, just by describing them
Recommendation engines: how recommender systems work and what’s changing for eCommerce
AI adoption rates count heads instead of work
Platform & Architectures
Saba Cloud Alternatives: 6 LMS Platforms for Training Customers, Members and Partners
If you run training on Saba Cloud, a migration is coming either way. Here's what to look for in a replacement, and how six LMS platforms...
7 Best Unified Commerce Platforms for Retailers
A unified commerce platform replaces separate copies of products, prices and customers with one set of records that every channel reads...
eCommerce Platform Migration: A 47-Point Checklist for 2026
An eCommerce platform migration moves your catalogue, customers, orders, content and URLs to a new commerce platform, along with the...
Kentico Alternatives for Multi-Property Operators
Kentico Xperience 13 reaches end of support at the end of 2026, and the move to Xperience by Kentico is an architectural rewrite rather...