Duplicate URLs, like a trailing slash or an old path, resolve with a site-wide rule, not a one-off fix per page.
Built around real questions
Model content around the topics, entities and questions your audience actually asks.
SEO & AEO Optimization
AI search optimization, built to be read by people and the agents reading now
Agentic Content operations
Content operations that keep answers accurate at scale
Facts entered once
Reuse verified facts across every page instead of re-keying them and hoping they match.
Owners and approvals
Assign clear owners and approval workflows so nothing goes live unchecked.
Catch stale content
Surface content that is drifting out of date before it starts feeding wrong answers.
Publish on schedule
Schedule updates and publishing so refreshes happen on time, not when someone remembers.
Aligned everywhere
Keep entity and brand facts consistent across every property and language.
One platform behind every signal search and AI systems read
Because content, commerce and structured data live in the same platform, search engines and AI systems read a consistent picture of your brand instead of conflicting signals from disconnected tools. That is where the platform value becomes tangible: fewer contradictions to reconcile, and less manual work keeping systems in step.
- Content, commerce and locations in one model
- Products, pricing, inventory and availability kept in sync
- Articles, FAQs, videos and pages structured consistently
- Languages, brands and properties governed together
- One source of truth for pages, schema and feeds
Good content needs a discoverable foundation
Structured data gives search engines clearer signals about what your content represents. It can improve understanding and eligibility for supported search experiences, but it works alongside crawlability, content quality, and authority.
- Articles → Article / BlogPosting
- Products → Product / Offer
- Pages & navigation → BreadcrumbList
- Organizations & locations → Organization / LocalBusiness
- Videos → VideoObject
Critical content is present in the initial HTML
Many AI crawlers do not reliably execute client-side JavaScript. If critical content only appears after JavaScript runs, some agents may never see it.
- Server-side rendering by default: no separate crawlability project
- Same HTML for people and agents: critical content is present in the initial HTML returned to people and crawlers
- For Core dna properties: server-rendered output is the default, not an add-on
Turn your commerce catalogue into a source AI can trust
Keep product descriptions, variants, pricing, inventory, and availability structured and synchronized, so search engines and shopping agents receive accurate commercial information rather than stale page content.
- Product names, descriptions, categories & attributes
- Variants, pricing & promotions
- Availability, inventory & regional or store-level stock
- Shipping, returns, reviews & ratings
- Structured catalogue data ready for product feeds, merchant channels and AI-shopping integrations
The SEO and AEO optimization fundamentals: handled, not bolted on
Core dna gives marketing teams the controls to improve AI discovery and AI visibility without relying on developers for every metadata change, redirect or content refresh.
- Editable titles, descriptions and social metadata
- Clean, controllable URLs
- XML sitemaps and robots / indexing controls
- Canonicals and redirect management
- Internal linking and image / media optimization
- Mobile performance and Core Web Vitals
- Multilingual SEO and hreflang
- Content workflows, scheduled publishing and multi-site governance
- Analytics and search-performance integrations
Always-on
What runs without anyone remembering to check
A recurring job checks for accidental no-index tags and missing image alt text on a weekly cadence.
Server-rendered and CDN-served, exactly what Core Web Vitals measure, and Core Web Vitals are a confirmed ranking factor.
Language and hreflang data are managed as first-class content, not bolted on per translated page.
the cost of being invisible
Too many sites stay invisible to AI search engines
Most of it isn't exotic. AI search optimization is mostly a rendering and structure problem.
01
JS-rendered content
Content that never loads for agents
Many AI crawlers do not reliably execute client-side JavaScript. If critical content only appears after JavaScript runs, some agents may never see it.
02
Crawler access misconfigured
The right crawler is blocked
Training and search crawlers do different jobs. GPTBot relates to model training, while OAI-SearchBot is used to surface pages in ChatGPT search. A site can allow one and block the other. OpenAI treats them as separate controls.
03
Unstructured content
No structured signal to extract
Unstructured content gives search and AI systems fewer reliable signals about what information represents and how different elements relate.
04
Manual audits
No one watching for the slips
A stray no-index tag or a missing alt attribute sits there until someone happens to notice.
How MCP helps with SEO
MCP doesn't change rankings. It's the operational layer that finds problems and fixes them before they cost you visibility.
- Find technical issues
- Update metadata
- Improve internal links
- Maintain redirects and canonicals
How MCP helps with AEO
The same connection keeps content structured and current. It doesn't make a page eligible for an AI answer by itself.
- Refresh outdated content
- Enforce content governance
- Structure questions, answers and supporting content consistently
MCP
Connect your AI agent to Core dna
Three steps, plain language, your approval where you want it.
Link Claude or your agent of choice via MCP.
Tell it what to check, link, or update, in plain language.
On a schedule or on demand, with approval steps where you want them.
GET STARTED
See how your site looks to an AI agent
Book a 20 minute walkthrough and we'll show you exactly what an AI crawler sees on your site today.