CUSTOM ENTITIES

Model your business. Don't adapt to software.

Book a demo
Model your business. Don't adapt to software.
WHAT IT IS

Your business isn't pages. It's objects.

Most platforms give you pages, posts, and products. Your business runs on courses, members, dealers, locations, and programs. Custom entities let you model those objects as first-class data in Core dna, each with its own fields, relationships, and screens, so the platform fits your business instead of the other way around.

WHAT YOU CAN BUILD

One platform. Any object.

Courses & certifications
01

Courses & certifications

Run a full learning and certification platform, with lessons, completion, and certificates.

See LMS
Members & renewals
02

Members & renewals

Model members, tiers, and renewals, with gated content and member portals.

See membership
Dealers & partner networks
03

Dealers & partner networks

Give dealers, partners, and franchisees their own branded portals and data.

See franchise
Locations & directories
04

Locations & directories

Model every location as structured data that powers store finders and local pages.

See multi-location
Product catalogs & specs
05

Product catalogs & specs

Model complex products, specs, and relationships beyond a standard catalog.

See eCommerce
Events & programs
06

Events & programs

Model events, sessions, and programs with the fields and rules they actually need.

VS THE ALTERNATIVES

Model anything. Without the engineering project.

Capability
Rigid SaaS
Fixed objects. Pages, posts, products.
what you get
Composable stack
Headless plus custom services, assembled by engineers.
what it costs
Core dna
Model any object in one platform, no code.
one platform
Modelling your business
Can the platform represent your real objects?
 Fixed
You bend your business to fit pages, posts, and products.
 Anything
Model anything, if you build and maintain the services.
 Anything
Model courses, members, dealers, or locations as first-class data.
Who builds it
Who does the modelling work?
 No one
The object you need doesn't exist and can't be added.
 Engineers
Every new object type is a development project.
 Your team
Model objects in admin, with no custom code to do the modelling.
Time to first model live
How fast a new object type ships
 Never
Outside the product's fixed schema.
 Weeks
Design, build, test, and deploy the services.
 Same day
Define it, model the fields, publish it.
Adding the next object
What it takes to add another type
 Not possible
You buy another tool instead.
 New project
Repeat the engineering work.
 Configuration
Add another entity in admin.
Where your data lives
How fragmented your data becomes
 Across tools
One more system bolted on for each object.
 Across services
Spread across the services you assembled.
 One platform
Every object in the same platform as your site and store.
Modelling your business
Can the platform represent your real objects?
Rigid SaaSFixed
You bend your business to fit pages, posts, and products.
Composable stackAnything
Model anything, if you build and maintain the services.
Core dnaAnything
Model courses, members, dealers, or locations as first-class data.
Who builds it
Who does the modelling work?
Rigid SaaSNo one
The object you need doesn't exist and can't be added.
Composable stackEngineers
Every new object type is a development project.
Core dnaYour team
Model objects in admin, with no custom code to do the modelling.
Time to first model live
How fast a new object type ships
Rigid SaaSNever
Outside the product's fixed schema.
Composable stackWeeks
Design, build, test, and deploy the services.
Core dnaSame day
Define it, model the fields, publish it.
Adding the next object
What it takes to add another type
Rigid SaaSNot possible
You buy another tool instead.
Composable stackNew project
Repeat the engineering work.
Core dnaConfiguration
Add another entity in admin.
Where your data lives
How fragmented your data becomes
Rigid SaaSAcross tools
One more system bolted on for each object.
Composable stackAcross services
Spread across the services you assembled.
Core dnaOne platform
Every object in the same platform as your site and store.
HOW IT WORKS

Model it in four steps.

No development project required.

CUSTOMER PROOF

Save a Life runs a full certification platform on Core dna

Save a Life replaced three separate systems with one Core dna platform, and now models courses, certifications, members, and checkout as data in a single place. Read the story.

3 → 1 CMS, LMS, and commerce consolidated onto one platform
Courses to checkout Lessons, certifications, members, and payments, modelled as data
Hundreds, overnight Pages translated to Spanish with agentic workflows
One team Content, commerce, and learning run from one platform
GET STARTED

Model your business on Core dna.

Book a 30-minute call. We will model one of your objects live, so you can see it work before you commit.