AI & Emerging Tech
What's new in Core dna MCP 2.0: fewer tools, a lot more capabilities
MCP 2.0 is out. Your AI assistant can now build automations and new kinds of content on your Core dna site, and...
AI & Automation
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AI & Emerging Tech
Recommendation engines: how recommender systems work and what’s changing for eCommerce
Netflix has said about 80% of what its members watch comes from its recommendations. This guide explains how...
AI & Emerging Tech
AI adoption rates count heads instead of work
AI adoption rates count heads instead of work. What six major surveys actually measure, where most AI output comes...
AI & Emerging Tech
You don’t get to decide whether your team uses AI
Responsible AI has two halves. The model builders own safety and alignment. The organisations adopting them own...
eCommerce
10 stores, 10 instructions: where Shopify Sidekick stops
Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...
AI & Emerging Tech
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
We reviewed current OpenAI and Google product-data requirements and ran a live Clark Rubber retrieval test to see...
AI & Emerging Tech
ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now
ChatGPT ads are live across 40 markets and your product feed is now the ad unit. What OpenAI's ad solutions team...
AI & Emerging Tech
Why we built an MCP server for Marketers not Developers
You have probably filed MCP under “engineering” and scrolled past. Here is what it actually lets a marketer do...
AI & Emerging Tech
From days to a sentence: 10 multi-property workflows now running on Core dna MCP
Three multi-property workflows you can watch run in under two minutes each. Seven more that change what a lean team...
AI & Emerging Tech
The Enterprise AI Agents: Untangling the Spaghetti
The question for enterprise isn't "should we use AI agents?" That decision has already been made by the market. The...
AI & Emerging Tech
How to Boost AI Visibility in Search Algorithms
This guide provides actionable strategies for making your products discoverable, understandable, and recommendable...
AI & Emerging Tech
AEO and GEO Optimization Guide
AEO makes your content easy for AI to extract an answer from. GEO makes your brand a source AI trusts enough to...
AI & Emerging Tech
Agentic Commerce Is Here: How to Make Your Products Discoverable by AI
eCommerce brands that will win in agentic commerce are the ones who treat their product feed like a landing page and...