AI & Emerging Tech
What's new in Core dna MCP 2.0: fewer tools, a lot more capabilities
MCP 2.0 is out. Your AI assistant can now build automations and new kinds of content on your Core dna site, and...
AI & Emerging Tech
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AI & Emerging Tech
Recommendation engines: how recommender systems work and what’s changing for eCommerce
Netflix has said about 80% of what its members watch comes from its recommendations. This guide explains how...
AI & Emerging Tech
AI adoption rates count heads instead of work
AI adoption rates count heads instead of work. What six major surveys actually measure, where most AI output comes...
AI & Emerging Tech
You don’t get to decide whether your team uses AI
Responsible AI has two halves. The model builders own safety and alignment. The organisations adopting them own...
AI & Emerging Tech
The one word I’d argue with in Contentful’s definition of agentic AI
Contentful’s definition of agentic AI pauses a workflow for one human’s approval, and for one product description...
AI & Emerging Tech
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
We reviewed current OpenAI and Google product-data requirements and ran a live Clark Rubber retrieval test to see...
AI & Emerging Tech
ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now
ChatGPT ads are live across 40 markets and your product feed is now the ad unit. What OpenAI's ad solutions team...
AI & Emerging Tech
Why we built an MCP server for Marketers not Developers
You have probably filed MCP under “engineering” and scrolled past. Here is what it actually lets a marketer do...
AI & Emerging Tech
llms.txt: do you need it, and does it actually work?
llms.txt is a markdown file that maps your site for AI models. It is cheap to add, but no major AI provider confirms...
AI & Emerging Tech
Agentic operations vs agentic commerce: what's the difference?
Agentic commerce is AI agents buying for shoppers. Agentic operations is one person running every property by...
AI & Emerging Tech
Can you run your whole website by describing what you want?
Creation was never the hard part. Running your site, content, commerce, every property, without living in admin...
AI & Emerging Tech
From days to a sentence: 10 multi-property workflows now running on Core dna MCP
Three multi-property workflows you can watch run in under two minutes each. Seven more that change what a lean team...
AI & Emerging Tech
The Enterprise AI Agents: Untangling the Spaghetti
The question for enterprise isn't "should we use AI agents?" That decision has already been made by the market. The...