Core dna insights

The Direct-to-Consumer (D2C) strategy is fast becoming a popular route for manufacturers and CPG (Consumer Packaged Goods) brands to enter the market directly

eCommerce Business 

By the simplest definition, a “marketing channel” is a means by which a producer reaches a consumer with their goods or services.

Content Marketing 

If you are in the business of selling tangible products, you’ve probably already joined the eCommerce bandwagon.

eCommerce Business 

Any retail owner or executive worth their salt will tell you that Black Friday — and the surrounding holiday season — is perhaps the most opportune time of the year to spur sales.

Content Marketing 

You’re no technical guru and have been charged with finding a web content management system (CMS) for your business. Simple right? So are you after an Open or Closed source CMS?

Web Development 

Agency Growth in 2021 was characterised by the movement of agencies into more revenue driven services to assist customers with conversion, development of content

Website performance 

Content marketing has been huge in 2021 and all signs point towards a very similar growth in 2022. The big issue is, because of its huge success, it means that the market is becoming saturated,...

Content Marketing 

Over the past fortnight, we’ve been blogging our three part series on generating shareable content on a frugal budget. In Part One we covered off the best ways to hack free research and find...

Content Marketing 

The headless Content management (CMS) space has gained traction in recent years, leading to the renewed excitement around a content management

Content Management 

So you are looking to drive targeted traffic to your website and generate high-quality leads for your sales team to work with. You’ve been battling away on your SEO and becoming a consistent...

Content Marketing 

Content marketing in 2021 was characterized by swift changes in strategy and how quickly brands could adapt. In 2022, that adaptability could prove to be just as relevant. Content drives brand...

Content Marketing 

Technology continues to evolve as humans find new ways to innovate, doing things faster and with more flair than they did before. Not many areas feature as much of this innovation as the area of...

Web Development 

The world of eCommerce is changing. You might even say that it has lost its head. With consumers getting used to consuming content and making purchases through various touch points — from IoT devices to progressive web apps.

Platform Strategies 

The World Economic Forum has stated that we are on “the brink” of the Fourth Industrial Revolution. This transformation will be unlike anything that we’ve experienced. There will be unlimited,...

eCommerce Business 

Platform Strategies 

Content has the power to educate, entertain, inform and much more. No matter the form that content takes, whether a blog post, ebook, podcast, video, webinar or something else, it can have a...

eCommerce Business 

If you haven’t noticed, the world of commerce has changed drastically over the past few decades - and even the past few years. It wasn’t all that long ago that consumers in need of a specific...

Content Marketing 

You’re using some form of content to attract leads to your business, right? You stress over creating exceptional content that your audience will devour in a heartbeat and hopefully, share with...

Web Development