Core dna insights
Platform strategy, commerce architecture and AI for mid-market digital teams — written by the people building it.
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
10 stores, 10 instructions: where Shopify Sidekick stops
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
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Platform & Architecture
Why Mid-Market Enterprises Need a DXP (with Data to Back It Up)
For most mid-market enterprises, legacy systems are an overkill but on the other end, lighter CMS or SaaS eCommerce...
Platform & Architecture
Release 2025.4.1: Performance Boosts, Facebook Login & Smart File Management
This minor release includes several improvements and bug fixes to enhance the platform’s performance and usability.
Platform & Architecture
The Race to Vendor Consolidation: Mid-market Enterprises are Moving Away from Complexity
Mid-market leaders are moving away from tool sprawl and running toward vendor consolidation, where simplicity,...
Platform & Architecture
Webflow vs WordPress vs Core dna (Best CMS For Agencies)
In this blog, we’ll compare Webflow and WordPress and also explain what makes our solution Core dna the best CMS for...
Platform & Architecture
Which one to choose: Open-Source CMS vs SaaS CMS
In this article, we'll compare open-source and SaaS CMS options, comparing their capabilities, upgrade rhythms and...
Platform & Architecture
Core dna Orchestration Platform: Built for Complex Digital Businesses
From AI-personalization that adapts on the fly, to split shipping rules that make fulfillment feel effortless, we’ve...
Content & Digital Experience
10 Content Marketing Trends Shaping 2025
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow...
Platform & Architecture
Orchestration: The Missing Link for Most CMS and eCommerce Platforms
We built an orchestration engine, native to the platform, to give businesses the power to automate intelligently,...
eCommerce
How Core dna handles complex product catalogs for multi-site, multi-vendor brands
Core dna gives growing brands the structure they need to stay consistent, while offering the freedom to localize and...
Platform & Architecture
Beyond Automation: Introducing Core dna’s Orchestration Platform
Discover Core dna’s orchestration module, our all-in-one engine to connect systems, automate logic, and build...
AI & Emerging Tech
Partnering with ACS and La Trobe to Build Future Tech Leaders
ACS (Australian Computer Society) accreditation panel at La Trobe Business School, where I helped review how...
Platform & Architecture
Beyond Headless: Building the Best CMS for Mid-sized Businesses
Think “headless CMS” sounds exciting? If not, you’re not alone. This article unpacks what mid-sized businesses...
AI & Emerging Tech
How to build AI Agents with Core dna's Orchestration Module
In this article, we'll explore how Core dna's orchestration module evolved, how it supports powerful automations and...
Content & Digital Experience
Contentful Alternatives: 6 Platforms That Solve Contentful's Biggest Pain Points
Frustrated with Contentful’s pricing or developer gaps? Discover 6 top alternatives like Core dna, Storyblok, and...
Does Your Lighthouse Score Really Affect Your SEO? (The 2026 Reality Check)
Lighthouse is a diagnostic tool judging 2026 innovation through the lens of 2016 hardware. This has created a...
The Future of Personalization: Discussion with Kanishka Dandeniya
Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing,...
10 Content Marketing Trends Shaping 2025
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow...
eCommerce Content Strategy: A Guide for Digital Teams
This guide offers a structured approach to building a sustainable, data-informed content strategy tailored...
The Marketer’s Guide to Embedded Marketing Automation
No context switching, no brittle plugins, just one unified workspace that accelerates campaigns and scales with your...
eCommerce articles
We checked what ChatGPT tells shoppers about 51 retailers. Here's where it went wrong.
Shoppers compare prices weeks before Black Friday, and more of them do it in AI. We asked ChatGPT for the price and...
10 stores, 10 instructions: where Shopify Sidekick stops
Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...
BigCommerce Alternatives for Multi-Property Operators
BigCommerce works well for a single digital store, but multi-property operators often run into pricing, CMS, B2B,...
B2B Pricing Engine: Why Mid-Market Distributors Don’t Have One (And What It’s Costing Them)
If you're a mid-market distributor managing dozens of customer accounts with different pricing arrangements, you've...
The Post-Click Reality: Digital Trends That Matters in 2026
2026 feels less like another year of testing and more like a moment of commitment. In this post-click environment,...
Featured AI and Emerging Technology
AI & Emerging Tech
Recommendation engines: how recommender systems work and what’s changing for eCommerce
Netflix has said about 80% of what its members watch comes from its recommendations. This guide explains how Netflix, YouTube, Google,...
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI adoption rates count heads instead of work
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now
Platform & Architectures
Salesforce Commerce Cloud Alternatives: 6 Platforms Enterprises Should Consider Instead
SFCC pricing is tied to GMV and implementations run three to twelve months. Here are six Salesforce Commerce Cloud alternatives worth...
10 Best Enterprise CMS of 2026
An enterprise content management system, or enterprise CMS, is a CMS platform built for large brands with dynamic needs. In this...
Migrating to Drupal 12: What It Really Costs, and the Question Nobody's Asking
Drupal 12 is scheduled for release in mid-August 2026, and Drupal 10 reaches end of life that December. Before you budget another...
Contentstack Alternatives in 2026: What Type of Agentic Experience Matters to You?
Contentstack is a strong headless CMS moving toward an Agentic Experience Platform, but developer dependency, complex localization,...