Core dna insights
Platform strategy, commerce architecture and AI for mid-market digital teams — written by the people building it.
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
10 stores, 10 instructions: where Shopify Sidekick stops
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
Archive
All articles
Platform & Architecture
How Modern Distributors Are Using Composable Commerce to Serve Buyers Better
Distributors can now leverage composable commerce to combine best-in-class components, including commerce, content,...
AI & Emerging Tech
The Vibe Code Dilemma: A CTO's Guide to Speed, Risk, and AI-Assisted Commerce
Vibe Coding promises instant product creation, but this illusion of speed hides enormous, silent risks, creating...
AI & Emerging Tech
The Enterprise AI Commerce Readiness Guide: Vibe Coding, Governance, and Agentic Commerce Frameworks
This guide presents a practical approach to AI Commerce Readiness to help enterprises safely adopt AI, set...
eCommerce
Should B2B Companies Run Black Friday Deals? When It Works (and When It Doesn't)
B2B buying behavior evolves and digital transformation reshapes business purchasing, a growing number of B2B...
Platform & Architecture
Release 2025.5.1 A smoother, faster Core dna experience
This release is all about small but meaningful improvements. It's our commitment to make every click faster, every...
Content & Digital Experience
The Future of Personalization: Discussion with Kanishka Dandeniya
Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing,...
AI & Emerging Tech
ChatGPT Atlas & AI Agents: The New eCommerce Shift & How to Optimize for AI-First Buying
AI hasn’t just added another channel; it’s rewiring the foundation of how people interact with the internet itself....
Platform & Architecture
Migrating to Composable Commerce Before Your Platform Reaches End of Life
SAP Commerce on-premise, Adobe Commerce 2.4.6, Drupal 10, Umbraco 13, Kentico Xperience 13 and Sitecore XP 10.0 and...
Platform & Architecture
Core dna Chronicles: How Core dna Stayed Online During the $650M AWS Outage
For most platforms, recovery took more than half a day. Core dna clients were back online in under 30 minutes,...
Platform & Architecture
4 Reasons Businesses Are Leaving Sitecore (And What to Do About It)
Sitecore’s complexity, steep learning curve, licensing complexity, and other issues are straining the user...
AI & Emerging Tech
AI Commerce is Changing the Purpose of Your Website
In the span of a few months, we’ve seen a chain reaction: OpenAI launched Instant Checkout on 29 September 2025,...
Platform & Architecture
Core dna Release 2025.5: eCommerce Revamp Makes Core dna AI commerce ready
We are incredibly proud to announce Core dna Release 2025.5, a major platform transformation that redefines our...
Platform & Architecture
From Joomla to SaaS: How Codus Gained Control With Core dna
For over a decade, Joomla CMS has been a trusted open-source CMS with an active developer community and stable...
Content & Digital Experience
Contentful Alternatives: 6 Platforms That Solve Contentful's Biggest Pain Points
Frustrated with Contentful’s pricing or developer gaps? Discover 6 top alternatives like Core dna, Storyblok, and...
Does Your Lighthouse Score Really Affect Your SEO? (The 2026 Reality Check)
Lighthouse is a diagnostic tool judging 2026 innovation through the lens of 2016 hardware. This has created a...
The Future of Personalization: Discussion with Kanishka Dandeniya
Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing,...
10 Content Marketing Trends Shaping 2025
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow...
eCommerce Content Strategy: A Guide for Digital Teams
This guide offers a structured approach to building a sustainable, data-informed content strategy tailored...
The Marketer’s Guide to Embedded Marketing Automation
No context switching, no brittle plugins, just one unified workspace that accelerates campaigns and scales with your...
eCommerce articles
We asked ChatGPT where to buy 20 Black Friday products. Here's who it recommended, and what it got wrong.
We asked ChatGPT where 20 popular Black Friday products were cheapest in Australia, twice each, and checked every...
We checked what ChatGPT tells shoppers about 51 retailers. Here's where it went wrong.
Shoppers compare prices weeks before Black Friday, and more of them do it in AI. We asked ChatGPT for the price and...
10 stores, 10 instructions: where Shopify Sidekick stops
Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...
BigCommerce Alternatives for Multi-Property Operators
BigCommerce works well for a single digital store, but multi-property operators often run into pricing, CMS, B2B,...
B2B Pricing Engine: Why Mid-Market Distributors Don’t Have One (And What It’s Costing Them)
If you're a mid-market distributor managing dozens of customer accounts with different pricing arrangements, you've...
Featured AI and Emerging Technology
AI & Emerging Tech
What's new in Core dna MCP 2.0: fewer tools, a lot more capabilities
MCP 2.0 is out. Your AI assistant can now build automations and new kinds of content on your Core dna site, and change one part of any...
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
Recommendation engines: how recommender systems work and what’s changing for eCommerce
AI adoption rates count heads instead of work
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
Platform & Architectures
Salesforce Commerce Cloud Alternatives: 6 Platforms Enterprises Should Consider Instead
SFCC pricing is tied to GMV and implementations run three to twelve months. Here are six Salesforce Commerce Cloud alternatives worth...
10 Best Enterprise CMS of 2026
An enterprise content management system, or enterprise CMS, is a CMS platform built for large brands with dynamic needs. In this...
Migrating to Drupal 12: What It Really Costs, and the Question Nobody's Asking
Drupal 12 is scheduled for release in mid-August 2026, and Drupal 10 reaches end of life that December. Before you budget another...
Contentstack Alternatives in 2026: What Type of Agentic Experience Matters to You?
Contentstack is a strong headless CMS moving toward an Agentic Experience Platform, but developer dependency, complex localization,...