Agency Growth in 2021 was characterised by the movement of agencies into more revenue driven services to assist customers with conversion, development of content
10 min read
Core dna insights
It’s reasonable to think that the partnership between eCommerce software vendors and their partners would be based on mutual benefit, growth, freedom, and of course, the...
4 min read
There’s an old saying: “the Cobbler’s children have no shoes”. It’s in reference to a Cobbler who is so busy making and mending the shoes of his clients, that he doesn’t have...
5 min read
If you’re running an agency, what keeps you up at night are probably an overly demanding client with unrealistic expectations and how to get more leads. Not to mention the...
10 min read
The prospect of losing your biggest clients is enough to keep even the coolest agency owner awake at night. But a customer retention strategy shouldn’t be something you...
10 min read
Barring a few disagreements, most will concur with this statement: “Healthy long-term relationships are built on a foundation of trust, loyalty, and respect.” ...
11 min read
“Under promise and over deliver.” Business writer and motivational speaker, Tom Peters, came up with that idea in 1987, and during the three decades that followed, it...
4 min read
Good old WordPress. It’s perhaps the best, and certainly the most popular blogging platform on the market. Data shows that the free and open source platform powers...
7 min read
Establishing B2B eCommerce relationships is a lot like making friends. Be nice, bring value and stay in touch. That’s all you really need to know. Kind of. (Stephen says nope...
6 min read
Agency project managers have a mountain of responsibilities, from organizing meetings, to planning and delegating tasks, to handling clients, project managers are often the...
6 min read
![Scalable Web Architecture: How We Handled a 1031% Surge in Traffic [A Case Study]](/files/images/blogs/71/975/scalable-website-architecture.webp?f=png&w=308&h=154&s=fit)
Here at Core dna, we get 180 million requests hitting our servers each month - that’s about 6 million requests each day. But, that’s the “easy” bit... Challenges arise when...
7 min read
If you want to know the health of any agency, you only have to know the health of its client relationships. For an agency to be successful, you need clients who appreciate...
18 min read
The eCommerce industry is still booming, and unsurprisingly, startups, large high-street retailers, as well as manufacturers all want in. According to Statistica , global...
16 min read
The success of any digital marketing agency depends on much more than cool proposals and fun features for the client's websites. In fact, even an agency that delivers on all...
6 min read
Business development managers get a pretty hard rap. A lot depends on the agency’s breadwinners since their ability to close deals often determines the fate of an entire...
3 min read
Ever realize how preachers (and teachers) always use stories to make a point? There’s a reason for that: infused with lessons and sermons, stories command greater attention,...
10 min read
Surprise! Amazon absolutely crushed it on Black Friday 2017. Adobe reported that Black Friday 2017 online retail sales reached $5.03 billion — up 16.9 percent over...
1 min read
A recent Gartner blog post penned by Jennifer Polk raises an important point surrounding the state of marketing at the executive level: “Marketing leaders are facing...
1 min read
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