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The success of any digital marketing agency depends on much more than cool proposals and fun features for the client's websites. In fact, even an agency that delivers on all fronts for a client has internal struggles to contend with if they want to keep growing.
With our roots back in the agency realm, we know those struggles all too well.
Agency owners must be on the leading edge of every facet of the industry, from technology and design techniques to search engine optimization and social media marketing. It’s a mammoth task to keep on top of it all, especially with all the time constraints an agency owner has — which is why podcasts are such a lifesaver.
The podcast format allows listeners to absorb vital information at any time, from anywhere, while they’re doing anything. All you need is internet access and some headphones.
Unlike with written or video content, you don’t have to be sat down and totally focusing on the content. Instead, you can go about your day as you normally would, whether you’re on your daily commute, working out at the gym, or even taking out the trash. It’s a simple but hugely effective way for any agency owner to hack his or her time.
But podcasts aren’t just for personal development. Most popular podcasting apps (iTunes Google Music, Stitcher, Spotify, etc.) allow you to bookmark or share episodes, so you can distribute relevant episodes to your team for the whole company to benefit. You may even find yourself spending less on books, seminars and networking events because you and your team are already getting the good stuff straight through your headphones.
You could even experiment with playing relevant podcasts out loud in the office.
There are quite a few agency-focused podcasts out there already, so it can be hard to select the cream of the crop. To help out, we’ve listed the best agency podcasts for your hearing pleasure.
Andy Baldacci conducts weekly interviews with leading digital marketing agency owners and consultants. As a former marketing director at Hubstaff and current marketing expert at Austin-based Groove HQ, Baldacci has some of the highest qualifications in the industry, so he knows how to ask the questions that listeners need answering for their own business.
According to the podcast listing, Agency Advantage is….
“...focused on extracting actionable advice that you can immediately apply in your own business.“
Baldacci's emphasis on providing listeners with advice that they can use to generate rapid improvements, combined with his unique interview style, makes Agency Advantage one of the premiere podcasts in the digital marketing arena.
Here are our favorite episodes from Agency Advantage:
Drew McLellan's Build a Better Agency podcast is tailored specifically for agency owners. With over 25 years of experience as an account strategist, marketing consultant and CEO of the Agency Management Institute, McLellan brings a wealth of knowledge to his podcasts.
“No matter how strong, big or well-known your agency is today — I believe it can get even better,” McLellan wrote in his podcast introduction.
“My guests are all agency-centric or have an expertise in an area that I believe agency owners need to know more about.”
Here are our favorite episodes from Build a Better Agency:
Chris Bolton serves as strategy director at Portland, Oregon-based Murmur Creative, a design and marketing agency he helped found with his brother Andrew. Chris brings his experience in fields ranging from copywriting and UX development to SEO and PPC management to the Creative Agency podcast, where he interviews entrepreneurs in the digital marketing industry. His podcast subjects have ranged from establishing a creative corporate culture to developing content strategies.
“If you own, work for, or are interested in starting a business that sells creative services (art, design, copy, photography, video, marketing, web, etc.) this podcast is for you,”
Bolton wrote on the podcast's website. “Heck, if you’re interested in how creative businesses work, this podcast is for you.”
Here are our favorite episodes from Creative Agency Podcast:
Host Brent Weaver has been in the digital marketing industry almost since such a term existed. He created his first website and started his first web-design business while he was still in high school. His current company, UGURUS, develops instructional programs for agency owners, while his Digital Agency Show podcast includes interviews with leaders in marketing, promotion, and entrepreneurship.
“Each guest shares behind-the-scenes moments of lessons learned and lives changed,” the podcast description reads.
“All episodes come guaranteed with a gold nugget insight, book recommendation, resource link and productivity hack.”
Here are our favorite episodes from The Digital Agency Show:
Online marketing gurus Neil Patel and Eric Siu have recorded over 500 episodes of their award-winning “Marketing School” podcast. Each daily episode runs at just ten minutes and features topics ranging from “5 Hacks to Generate Clients Using LinkedIn” to “How to Fly First Class Around the World for Free”.
For agency owners looking for in-depth, probing interviews, Marketing School is not a good fit. However, the quick, listicle-ish recordings are ideal for business owners with little time or who need just enough information to get started on their newest efforts.
Here are our favorite episodes from Marketing School:
A former consultant at Arthur Andersen, Jason Swenk launched his own digital agency in 2000. His client list included AT&T, Hitachi, and Lotus automobiles. After the sold that company in 2012, he started a new consulting company dedicated to helping digital agencies grow their business. In just five years, Swenk has worked with over 20,000 agencies in over 40 countries.
His Smart Agency Master Class podcast, which Swenk launched in 2014, now reaches over 500,000 listeners every week. Each 30-minute episode contains stories on how Swenk and his clients have grown their businesses, as well as advice on how current agency owners can expand theirs.
Here are our favorite episodes from Smart Agency Masterclass:
Last but not least, is the marketing guru himself, Gary Vaynerchuk. Vaynerchuk is a leading public speaker, best-selling author, and venture capitalist. His VaynerMedia design agency counts Fortune 500 companies such as Chase Bank, Pepsico, Toyota Motors and Unilever among its clients.
His top-rated podcast includes interviews with billionaire investor Ray Dalio, author and motivational speaker Tim Ferriss and talk show host Larry King. While Gary may not delve into the technical details of running a digital agency in every episode, each one contains enough energy and drive to keep even the most worn-down business owner on his or her feet.
Here are our favorite episodes from The Gary Vee Audio Experience:
Whether an agency owner needs detailed information on a specific aspect of their business or just wants bite-sized tips and motivation, podcasts are the ultimate source. They take less time to consume, they’re almost always free and they adopt a handful of shows to act as your virtual mentor.
What’s your favorite agency podcast?