The Direct-to-Consumer (D2C) strategy is fast becoming a popular route for manufacturers and CPG (Consumer Packaged Goods) brands to enter the market directly
9 min read
Core dna insights
The future is D2C. Major brands such as Nike, Adidas, Samsung, Apple and many more have done tremendous work in bridging the gap between brand and consumer in the past few...
6 min read
Content marketing in 2021 was characterized by swift changes in strategy and how quickly brands could adapt. In 2022, that adaptability could prove to be just as relevant....
10 min read
The World Economic Forum has stated that we are on “the brink” of the Fourth Industrial Revolution. This transformation will be unlike anything that we’ve experienced. There...
4 min read
Content, content, content. It’s all about creating content, which is why we’re all pretty much drowning in it right now. Over the last decade or so, we’ve experienced an...
13 min read
Are you looking to get more customers? Sam Saltis , CEO and Founder of Core dna, recently sat down with Jason Quey of Growth Ramp to share how Core dna got our first 1,000...
1 min read
Influencer marketing has continued to prove itself as a fantastic marketing method for our eCommerce clients. The reason influencer marketing works so well for eCommerce...
6 min read
“ No one reads online!” How many times have you heard this statement? Judging by our shortening attention spans and social media addictions , you might even be tempted to...
16 min read
You already know there are over two million pieces of content published daily. But everywhere you turn, the numbers get worse. 60% of marketers are creating...
11 min read
Those who succeed at doing content marketing tend to have a couple of things in common: They have a large audience already; these guys do the heavy lifting in amplifying...
8 min read
If you’re ready to embark on your digital transformation journey, but wondering what digital transformation means for you, then look no further. In this article, we’ll...
12 min read
“Content marketing is all the marketing that’s left” – Seth Godin You’ve read downloaded a cornucopia of checklists, a gaggle of eBooks, went to a few conferences,...
10 min read
eCommerce has fundamentally changed the way we buy and sell. Just a few decades ago we would never have dreamt about buying items online with digital currency. Yet, despite...
6 min read
Undergoing a successful digital transformation is at the forefront of every organization’s list of priorities — and for a good reason. However, a successful, forward-thinking...
9 min read
According to Garter Research “81% of enterprises have the equivalent of a chief marketing technologist looking after a rapidly growing marketing technology stack.” Marketing...
3 min read
Over the last year, the message of bigger and better content has really taken off. It’s traveled around via a variety of monikers, such as Brian Dean’s “ skyscraper content ”...
5 min read
As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website Wrap up event Watch Repeat above process Much of this process is...
11 min read
Have you ever taken the time to count up the cost of all the different SaaS solutions your business uses? Norman Rohr , SVP of Marketing & Communications at Uberall ,...
6 min read
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