At a glance, the B2B customer journey resembles the B2C experience, but there are a few key differences. Read on to learn how to focus on the B2B buyer journey and get the most from your online business. You'll also learn how the B2B customer experience differs from B2C and get tips on marketing to customers. Finally, we're sharing a couple of case studies of companies that have used Core dna to enhance each stage in the shopping process.