Core dna insights

At a glance, the B2B customer journey resembles the B2C experience, but there are a few key differences. Read on to learn how to focus on the B2B buyer journey and get the most from your online business. You'll also learn how the B2B customer experience differs from B2C and get tips on marketing to customers. Finally, we're sharing a couple of case studies of companies that have used Core dna to enhance each stage in the shopping process.

eCommerce Business 

Many customers have had a difficult time in 2021, and they’re looking for the brands that they’ve stuck by to support them and help make 2022 much better.

Content Management 

When we are in physical pain, we can visit a doctor. When we have perceived unmet needs, we usually end up buying products. Those unmet needs are our pain points. As an online store owner, you are...

Content Management 

Today, marketers are engaging their customers through a multi-channel marketing strategy. By communicating offline and through their website, social media presence and other online channels,...

eCommerce Business 

Omnichannel marketing sounds like a buzzword A clever growth hack to growth hack. But in reality, it’s anything but. It’s an evolution of consumer behavior. A seamless experience no matter...

Content Marketing 

Chatbots are taking over. But there’s no need to panic because you can rest assured that chatbots aren’t bloodthirsty androids (yet) — they just want to help answer FAQs, speed up sales...

Web Development 

Word of mouth marketing is increasingly important as more and more people are becoming wary of advertisements. People turn to their friends and family for recommendations. How many times have you...

Content Marketing 

We’ve already covered the benefits of going direct-to-customer , but to recap, manufacturers now have the chance to cut out the middle-man and access the market themselves through eCommerce...

DXP 

The key to business success? A product that stands out. Small businesses and sought-after brands face the same challenge to lasting popularity: expanding their customer base. Capturing new...

Content Management 

Ask any of the world’s best copywriters for their rules on writing effective advertisements and you’ll undoubtedly find the following commonalities among them: “Write the way you talk.” “Imagine...

eCommerce Business