Let’s talk composable digital experience or the art of getting your customers everything they ever wanted!
Composable anything is what our future is made of, but for the sake of word count in this article, we will narrow it down to composable digital experience platform.
In order to provide a great digital customer experience, businesses need to understand and then map out the customer journey. The next step is to select the right technology partners to enable a quick and easy way to compose the various digital touch points into a cohesive and compelling journey.
This is where a composable digital experience platform comes in. A composable digital experience platform is a new breed of technology that enables businesses to easily compose various digital touch points into a cohesive customer journey.
It does this by providing a unified platform that enables all the different technologies to work together seamlessly. This provides businesses with the agility they need to quickly and easily create amazing digital customer
Everything you need to know about digital transformation, PLUS a bonus digital transformation sheet that we use internally to track chart vs effort tasks.
What is a Composable digital experience platform?
Composable digital experience platform or DXP is a new way of thinking about customer engagement and customer journey. It's about bringing the best-of-breed technology and building a unique platform that meets all your business and customers' needs.
All of this is made possible via APIs, leveraging micro services architecture and cloud. What this means for businesses is that they can now pick and choose the best components for their needs without being locked into a single vendor's ecosystem.
What this means for customers is that they get a tailored, unique user experience that is constantly evolving to meet their ever-changing needs. Composable digital experience is not just a nice-to-have, it's a must-have in today's digital world.
How is a composable DXP different from Monolithic dxp?
A composable DXP is built on a micro services architecture, which means that each component is a separate service that can be deployed and scaled independently. This gives businesses the flexibility to pick and choose the best technologies components for their needs without being locked into a single vendor's ecosystem.
A monolithic DXP, on the other hand, is a single, large application that contains all of the functionality in one codebase. It can be difficult to scale as the application grows. It is difficult and costly to make changes, as any change made to one part of the codebase can potentially break the entire application.
Source: Gartner
Why is composable DXP the future of eCommerce
The answer is simple: it's the only way to meet the needs of today's digital customers.
After a pandemic that spotlighted the importance of digital channels and during which companies had to quickly adapt to survive, some business are still struggling with their online presence. 50% of retailers feel under prepared to effectively manage their #digital operations.
Digital customers are demanding, they expect a personalized shopping experience, they want things to be constantly updated and they demand that businesses meet their needs in real-time. In order to meet these demands, businesses need to be able to quickly and easily update their digital experiences.
This is where composable DXP comes in. Having the right products is not enough anymore. Customers are looking for brands that are relevant to them and that offer bespoke experiences that meet them wherever they are and will be. The potential of composable digital experience platforms is unlimited and can be retailers saving grace.
What are the benefits of a composable DXP?
Faster time to market: one of the main benefits of a composable DXP is that it significantly reduces the time it takes to get new products and features to market.
Increased agility: with a composable DXP, businesses can quickly and easily make changes to their digital experiences without having to go through a lengthy and complicated development process.
Improved customer experiences: a composable DXP gives businesses the ability to create highly personalized and targeted customer experiences.
Greater efficiency: a composable DXP can help businesses to be more efficient in their operations by automating various tasks and processes.
Reduced costs: a composable DXP can help businesses to save money by reducing the need for custom development and eliminating the need for multiple disparate systems.
Improved scalability: a composable DXP can be easily scaled up or down to meet the changing needs of a business.
Enhanced security: a composable DXP can help businesses to improve their security posture by providing a single point of control for all security related functions.
A composable DXP can help businesses to improve their customer experiences, be more efficient in their operations, reduce their costs, and improve their scalability and security posture.
Core dna dxp
Core dna dxp is a cloud-based digital experience platform. It helps businesses improve their customer experiences, be more efficient in their operations, reduce their costs, and improve their scalability and security posture. Core dna offers a digital experience platform that combines modern content and commerce.
By bridging content and commerce, Core dna take a modern approach to developing and distributing content. A modern approach to developing and distributing content No more switching systems and installing plugins. All the tools you will ever need to create personalized and unique website experiences integrated in one place.
If you're looking for a way to improve your customer's digital experience, then Core dna dxp may be right for you. It offers many benefits that can help you to create a more personalized, efficient and effective customer experience. So why not give it a try? You may be surprised at the results!
Digital transformation: The definitive guide
Everything you need to know about digital transformation, PLUS a bonus digital transformation sheet that we use internally to track chart vs effort tasks.
