Replace your CMS, commerce, and integrations. One migration. No sprawl.
Consolidates your entire digital stack: content, commerce, and the integration layer between them, onto one managed platform. One migration. Zero integration overhead.
Most companies don't have a CMS problem.They have a stack problem.
A CMS. A commerce platform. An integration layer between them. Three vendors, three contracts, three points of failure.
See how Core dna solves that.
Client Words
""We were running four separate systems, WordPress, Shopify, a custom LMS, and a DevOps pipeline to hold it together. Core dna replaced all of it."
Mackenzie Thompson. CEO at Save a Life
- Reduced from 4 vendors to 1 platform
- Live in 8 weeks including data migration
- 60% reduction in platform maintenance overhead
- Marketing team publishes independently, zero dev tickets
Core dna Consolidation Capabilities
Every B2B workflow, handled natively.
CMS Migration Support
Parallel running during transition. Content mapping, URL preservation, SEO redirect management. No downtime.
Built-in eCommerce
Products, pricing, checkout, subscriptions, and B2B ordering native to the platform. No separate commerce vendor required.
Integration Orchestration
Connect ERP, CRM, payment gateways, and marketing tools through Core dna's built-in orchestration layer. No middleware.
Multi-site Architecture
Manage unlimited sites from one instance. One migration consolidates every property, not one site at a time.
Visual Editor for Marketers
Marketing teams manage and publish content independently after go-live. No developer dependency for content operations.
Managed Infrastructure
Platform updates, security patching, and scaling handled by Core dna post-migration. Your team owns none of it.
Manage content and commerce from one interface.
Core dna combines CMS, ecommerce, integration orchestration, and managed infrastructure, all in one instance. One migration replaces everything.
- Content management with API-first delivery and visual editor
- eCommerce native to the platform:products, pricing, checkout, B2B ordering
- Built-in orchestration layer: ERP, CRM, payments, no middleware
- Managed SaaS: infrastructure, upgrades, and patching handled by Core dna
One migration. Your team finally focused on growth, not infrastructure.
With Core dna's managed platform, you consolidate without losing flexibility. Your developers keep the API-first architecture they want. Your marketing team stops waiting for engineering. Your IT team stops maintaining integrations.
- No separate CMS, commerce platform, and integration layer
- No plugin conflicts, and security patches
- No integrations that break when either vendor updates their API
- No running a DevOps function just to keep the stack stable
What it’s like to work with Core dna
Most customers are live in 6–10 weeks. Managed hosting included.
Discovery & direct access
You work directly with the people who build and maintain the platform, not a reseller or agency. We audit your catalog, ERP, pricing rules, and account structure together.
Configuration & close collaboration
We partner with your internal team to shape quote workflows, account hierarchies, pricing rules, and payment terms. Full staging environment, your team tests everything before go-live.
ERP connection & data migration
Your ERP is connected via native webhooks. Product catalog, account data, contract pricing, and tax rules are imported and validated, no manual re-entry.
Go live — and we stay involved
Controlled launch with your implementation lead on standby. We stay involved as your needs evolve, every update, every challenge, your dedicated team keeps momentum high.
You work with the people who built the platform
When working with Core dna, no need for an agency in the middle, no certified partner. The team that built it sets it up, and stays involved.
- You work directly with Core dna's own engineers and platform specialists
- Core dna's managed services keep the platform optimized and your team working towards growth goals
- The people responsible for the platform are the same people responsible for your implementation. That's a different kind of accountability.
Platform Consolidation
Core dna vs the alternatives.
Nobody chooses between Core dna and just Shopify Plus, or just Contentful. They choose between Core dna and the complete stack those platforms require to do the same job. That's the honest comparison.
| Capability | Core dna | WordPress stack | Shopify Plus stack |
|---|---|---|---|
| Platform model | One platform | WP + WooCommerce + LMS + plugins | Shopify Plus + Contentful + middleware |
| Vendor footprint | 1 vendor · 1 contract | 4–6 vendors · 20+ plugins | 3–4 vendors · custom integration |
| CMS — content management | ✓ Native | WordPress | Contentful / headless CMS |
| Ecommerce | ✓ Native | WooCommerce plugin | Shopify Plus |
| Course / LMS delivery | ✓ Native | LearnDash plugin | Third-party LMS |
| CMS ↔ commerce integration | ✓ No integration | Custom build | Agency-built middleware |
| Visual editor for marketers | ✓ Native | Elementor plugin | Builder.io or custom |
| Multi-site management | ✓ Native | WP Multisite plugin | Not native |
| Security & updates | ✓ Managed by us | Your team / agency | Partial — Shopify only |
| Implementation | ✓ Core dna team | Agency required | Agency required |
| Ongoing managed services | ✓ Retainer required | Retainer required | Retainer required |
| When a plugin breaks | ✓ We fix it | Your problem | Your problem |
| True cost of ownership | Platform subscription + managed services (optional) | Platform + agency + plugins + DevOps | Platform + agency + middleware + retainer |
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Frequently asked questions
Transitioning from a fragmented "Frankenstein" stack to a unified enterprise commerce and content platform like Core dna requires a strategic, phased approach to preserve your SEO authority and data integrity. At core dna, we simplify this migration into four key stages:
- Audit & Data Consolidation: We start by auditing your existing WordPress content and Shopify product data to create a single, clean "Source of Truth." This eliminates redundant plugins and identifies outdated data before it moves.
- Mapping Governance & Roles: Unlike a simple import, we map your business logic—such as B2B contract pricing, regional shipping rules, and user permissions—directly into the core dna engine.
- Autonomous Content Reconstitution: Our AI agents assist in migrating your WordPress blog and pages, ensuring that SEO metadata, URL structures (301 redirects), and internal linking are preserved or enhanced for Answer Engine Optimization (AEO).
- UAT & Parallel Launch: We deploy your new unified storefront in a staging environment for rigorous User Acceptance Testing (UAT). Once verified, we execute a seamless cutover, replacing your patchwork stack with a stable, upgrade-preserved infrastructure.
Core dna allows companies to create self-service portals where customers can log in, view account-specific pricing, reorder products, and manage their purchasing activity.
These portals reduce manual sales processes by allowing buyers to place orders, access invoices, and track order history directly online. This improves efficiency for both customers and internal sales teams.
Core dna is built as a unified content and commerce platform, which allows organizations to manage both B2B and B2C experiences from a single system.
Companies can run distributor portals with contract pricing, account-based catalogs, and quote workflows, while also operating direct-to-consumer storefronts. Because product data, pricing logic, and customer accounts are managed centrally, teams avoid maintaining separate platforms for wholesale and retail channels.
This approach makes it easier to support hybrid business models where manufacturers sell through distributors while also offering direct online sales.
At Core dna, we build the orchestration for global trade directly into the platform. We support multi-currency, multi-payment-gateway, and multi-tax-rule configurations natively across every regional storefront.
- Tax: Our engine manages complex tax jurisdictions (VAT, GST, Sales Tax) and integrates seamlessly with services like Avalara.
- Shipping: We support native split-shipping and multi-source fulfillment logic, allowing you to route B2B orders from different warehouses or depots based on regional proximity and custom shipping rules.
Core dna provides visual content management tools that allow marketing and business teams to create and manage pages without developer support.
Teams can use drag-and-drop components and structured content modules to build product pages, landing pages, and customer portals.
This allows companies to update content, promotions, and campaigns without waiting for development resources, while still maintaining governance and brand consistency across the platform.
Core dna allows companies to create account-based pricing and product catalogs for different customers or distributors.
Each buyer can see their negotiated pricing, product availability, and ordering terms when they log into their account.
This makes it possible to support complex B2B sales relationships while still providing a self-service ecommerce experience for customers.