Are CMOs Having an Identity Crisis?
A recent Gartner blog post penned by Jennifer Polk raises an important point surrounding the state of marketing at the executive level: “Marketing leaders are facing...
Core dna insights - Page 18 of 19
Are Your Direct to Consumer Solutions Outdated?
The direct-to-consumer space is evolving fast—and not every strategy is keeping up. Discover what’s actually driving growth in 2025, and what’s just hype.
GDPR Explained In 5 Minutes: Everything You Need to Know
What is general data protection (GDPR) and how to comply? GDPR is coming on May 25, 2018. But what is GDPR, and what will it take to become GDPR compliant?
CPG D2C vs Retail: Why Brands Are Ditching Middlemen
Consumer packaged goods (CPG) brands are rethinking retail—and direct-to-consumer (D2C) is leading the charge. From data ownership to brand loyalty, D2C is rewriting the...
What Your Business Can Learn From Airbnb Culture
Modest and humble. Airbnb is exactly what their fellow peer-to-peer startup Uber is not. It’s no wonder it was named the 2014 company of the year. “Don’t fuck up the...
We Analyzed 19,658 Job Listings. Here's What We Learnt
Do you want to know the best time to search for a new job? It’s the beginning of the year, more specifically, January and February. Here’s why: People are just coming back...
The Web is Broken: And The CMSs Broke It
Having a CMS sounded so nice at first. It ensured that you wouldn’t be locked out of your own website, and you’ll be able to make changes whenever you need to. However, when...
11 Secrets on How to Grow Your Agency
It’s undeniable - running, growing and profiting from a marketing agency is bloody hard! If finding and winning the right clients, delivering results, whilst also attracting,...
6 Reasons To Ditch Drupal
If you’re still using Drupal 6 as your CMS, then your time is running out. Recently, the company officially announced that the platform was reaching its EOL or ‘End Of...
How to Choose a SaaS CMS: The 9-Point Checklist
Choosing a Content Management System (CMS) is a gigantic decision. The bigger your brand, the more people will rely on your CMS to provide great backend and frontend...
8 Reasons To Move To SaaS For Your Next Website Project
The world of content management system (CMS) is about to undergo dramatic change, making creating websites faster and safer . These new platforms are based on a...
Using WordPress as an Enterprise CMS: 9 Things You Should Know
WordPress is the most popular Content Management System (CMS) in the world, powering roughly 29 percent of all active websites. Yikes. With numbers like those, it’s no...
Inside the Email Marketing Report Brands Are Talking About
Think your email strategy is working? This email marketing report uncovers surprising insights that challenge conventional tactics and highlight what truly drives results in...
Product Returns Compared: What the Top Brands Get Right
Think product returns are just a necessary evil? The right strategy can turn them from a profit drain into a powerful brand builder.
Java GraphQL: Why It’s Changing API Development Forever
As new technological innovations continue to emerge, buoyed by an explosion of digital devices and changing consumer habits, businesses continue to search for the fastest and...
How Long Will PCs, Tablets & Smartphones Reign?
A recent Gartner report revealed that worldwide shipments of PCs, smartphones, and tablets will increase by 2 percent in 2018 — reaching the highest level of year-on-year...
How the Stanley Timeline Defies Marketing Logic
Do you remember your dad ever carrying a green, steel bottle on the way to work or a camping trip? That’s a Stanley brand thermos. And they’re still as popular (if not more...
Tiered Loyalty Programs vs. One-Size-Fits-All Rewards
Tiered loyalty programs aren’t just trendy—they’re strategic. Let’s dive into how they function, why they matter, and what your brand can learn from the best.
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