Core dna insights
Platform strategy, commerce architecture and AI for mid-market digital teams — written by the people building it.
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
10 stores, 10 instructions: where Shopify Sidekick stops
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
Archive
All articles
eCommerce
The Truth About B2B E-Commerce: Pros & Cons Uncovered
B2B eCommerce solutions are changing the ways companies operate. As B2B sales move from outbound channels to inbound...
eCommerce
B2B Ecommerce Trends: Surprising Shifts You Need to Know
The B2B sector is a large and complex area of the eCommerce industry that’s showing no signs of slowing down, and...
eCommerce
B2B Product Catalogue Mistakes That Cost You Sales
B2B catalogs have grown and evolved from the earliest days of business when companies often exchanged catalogs by...
eCommerce
Building a Multivendor Ecommerce Website: Pros & Pitfalls
Is a multivendor ecommerce website the best model for your business, or is a single-vendor store the smarter choice?...
eCommerce
Top Growth Marketing Channels You’re Overlooking
It’s easy to throw budget at flashy platforms, but which growth marketing channels truly deliver results? We’re...
eCommerce
16 Digital Agency Trends for 2025
Agency Growth in 2025 was characterized by the movement of agencies into more revenue driven services to assist...
Content & Digital Experience
The Frugal Guide to Content Marketing (Part 3): How To Promote Your Content With ZERO Budget
Over the past fortnight, we’ve been blogging our three part series on generating shareable content on a frugal...
eCommerce
Is 5G the Game-Changer Ecommerce Really Needs?
The World Economic Forum has stated that we are on “the brink” of the Fourth Industrial Revolution. This...
Platform & Architecture
Ascedia - Providing A Headless Solution For Standard Process
How Ascedia and Core dna helped nutritional supplement giant, Standard Process, rewrite the way they engaged with...
eCommerce
D2C Marketing Myths That Are Holding Brands Back
The rise of D2C marketing has created unprecedented opportunities—but also plenty of confusion. Let’s unpack where...
eCommerce
Let’s End This Gated vs Ungated Content Battle Once And For All
You’re using some form of content to attract leads to your business, right? You stress over creating exceptional...
eCommerce
Core dna’s Partner Philosophy: Built to Support Agency Growth
It’s reasonable to think that the partnership between eCommerce software vendors and their partners would be based...
Content & Digital Experience
Voice Search SEO vs. Traditional SEO: What's Changing?
Congratulations, you made it into an era where it’s perfectly acceptable to have full-blown conversation with an...
Content & Digital Experience
Contentful Alternatives: 6 Platforms That Solve Contentful's Biggest Pain Points
Frustrated with Contentful’s pricing or developer gaps? Discover 6 top alternatives like Core dna, Storyblok, and...
Does Your Lighthouse Score Really Affect Your SEO? (The 2026 Reality Check)
Lighthouse is a diagnostic tool judging 2026 innovation through the lens of 2016 hardware. This has created a...
The Future of Personalization: Discussion with Kanishka Dandeniya
Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing,...
10 Content Marketing Trends Shaping 2025
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow...
eCommerce Content Strategy: A Guide for Digital Teams
This guide offers a structured approach to building a sustainable, data-informed content strategy tailored...
The Marketer’s Guide to Embedded Marketing Automation
No context switching, no brittle plugins, just one unified workspace that accelerates campaigns and scales with your...
eCommerce articles
We checked what ChatGPT tells shoppers about 51 retailers. Here's where it went wrong.
Shoppers compare prices weeks before Black Friday, and more of them do it in AI. We asked ChatGPT for the price and...
10 stores, 10 instructions: where Shopify Sidekick stops
Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...
BigCommerce Alternatives for Multi-Property Operators
BigCommerce works well for a single digital store, but multi-property operators often run into pricing, CMS, B2B,...
B2B Pricing Engine: Why Mid-Market Distributors Don’t Have One (And What It’s Costing Them)
If you're a mid-market distributor managing dozens of customer accounts with different pricing arrangements, you've...
The Post-Click Reality: Digital Trends That Matters in 2026
2026 feels less like another year of testing and more like a moment of commitment. In this post-click environment,...
Featured AI and Emerging Technology
AI & Emerging Tech
Recommendation engines: how recommender systems work and what’s changing for eCommerce
Netflix has said about 80% of what its members watch comes from its recommendations. This guide explains how Netflix, YouTube, Google,...
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI adoption rates count heads instead of work
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now
Platform & Architectures
Salesforce Commerce Cloud Alternatives: 6 Platforms Enterprises Should Consider Instead
SFCC pricing is tied to GMV and implementations run three to twelve months. Here are six Salesforce Commerce Cloud alternatives worth...
10 Best Enterprise CMS of 2026
An enterprise content management system, or enterprise CMS, is a CMS platform built for large brands with dynamic needs. In this...
Migrating to Drupal 12: What It Really Costs, and the Question Nobody's Asking
Drupal 12 is scheduled for release in mid-August 2026, and Drupal 10 reaches end of life that December. Before you budget another...
Contentstack Alternatives in 2026: What Type of Agentic Experience Matters to You?
Contentstack is a strong headless CMS moving toward an Agentic Experience Platform, but developer dependency, complex localization,...