B2B eCommerce Portal
The B2B eCommerce sector is growing fast. Simple, easy-to-use, and intuitive B2B eCommerce platforms are essential for companies to showcase their products and services. At the same time, customers can quickly browse and buy the products they need using an app or website.
What Value Can a B2B eCommerce Portal Offer Your Customers?
A B2B portal lets you manage relationships with various customers, suppliers, and partners from a single platform. Use the platform to provide support for complex product configurations and the entire products and services catalog.
Here’s how a B2B platform can benefit your wholesale buyers.
The Ability to Connect With Your Business
A B2B eCommerce portal can provide your clients with more attention. You can give a customer client-specific information to streamline their experience. This could include processing information, recent orders, marketing information, promotions, contact details, and contract specialist services.
The platform can also give customers the ability to provide more detailed information about their needs and preferences. Finally, it’s essential to give your clients the ability to contact your business directly. When they reach your business, be sure they engage with the right staff members to streamline the process.
A Personalized Experience
You can tailor products, services, and promotions to be individual. For example, if a customer inquires about a specific product or service, you can offer them information in the future relating to an item you know they’re interested in.
Enhances the Overall B2B eCommerce Experience
The average B2B client will have some experience with online ordering. Through a B2B portal, you can provide a more tailored experience. Consider offering each customer an individual product catalog or providing a simpler form of the ordering platform to make ordering more efficient.
A B2B system allows you to manage your stock and catalog from one platform. Real-time insight allows for better stock management and planning, so your buyers never have to worry about stock issues. Plus, you can simplify ordering processes like bulk orders, renewals, and omnichannel fulfillment.
Having real-time updates regarding merchandise and stock can also help your employees focus more on ongoing relationships with customers, dealers, partners, and distributors rather than the day-to-day admin of responding to product requests or purchase inquiries.
They’re More Convenient
How do your customers usually place an order? Traditionally, ordering involved a phone call, email, or filling out a form on a website. Instead, allow your customers to quickly and efficiently seek the information they’re looking for. They should be able to effortlessly navigate the digital catalog, enter the SKU of the item, upload CSV files, assemble lists from past orders and send RFQ.
Choosing an eCommerce platform?
Download our definitive guide to choosing the right eCommerce platform. Plus bonus questions to ask your vendor.
What Features Should a B2B eCommerce Portal Possess?
Ordering online is the new norm. But finding the right system that works for you and will be easy to integrate with your other technology solutions can be challenging.
If you’re considering using a B2B eCommerce portal, be sure it has the following essentials.
1. Customized Pricing Solutions
Custom pricing, promotions, incentives, and rewards are a huge part of the buying experience. You can introduce flexible pricing and discounting based on activity with custom pricing.
For example, if a customer reaches a certain level of purchasing, automatic discounts can kick in. You can also run targeted promotions designed with individual customers in mind.
2. Flexible Payment Invoicing
Everyone has a preferred payment method. Offer clients flexible payment and delivery options. With flexible payments, you can also offer your best shoppers more options. At the same time, you can push credit card payments on problematic customers.
3. Self-Service Capabilities
You should be able to integrate a B2B eCommerce portal with your customer’s in-house systems for easy buying. Most buyers can request items online without needing assistance, but don’t forget to have a support system there if they need it.
4. Value-Added Reporting
Consumers want a clear understanding of which products are being purchased. Therefore, a good B2B eCommerce portal should display exports of orders, quotes, and pricing for their systems.
5. Omnichannel Delivery
You’ll want to integrate your platform with your customer’s environment and apps. B2B eCommerce buyers should see the complete picture of their engagement with your company across all touchpoints, including an app. This includes all orders, the ability to contact the help desk, and the option to communicate with account managers.
B2B eCommerce portal development made it easier for customers to do business with you. However, it’s not only about transactions. It’s also about long-term partnerships and cooperation. So keep your relationships strong with a platform that works with your business needs.