Core dna has a fresh new website (and why we needed one)

Core dna has a fresh new website (and why we needed one)

Yes, something is different with our site.

We completely redesigned our website, and we are so excited about the fresh, new look and message.

We want to share with you why we decided to redesign our site.


Talking the talk

Our new headline, “Making complex sites simpler” applies not only to our customers, but also to our own site.

We decided we want to make our website simpler. We wanted people to understand why Core dna is the world’s best platform for complex website builds and management.


Clearer message

The old website didn’t explain clearly enough all the ways that Core dna can help your business, because, quite simply, there’s a lot of information.

The new site (especially the homepage), enables us to give you a taste of how Core dna can work for you, whether you’re in Marketing, IT, Development, or you’re from an Agency that would benefit from partnering with us.

Core dna messaging


We are now our own entity

Sam SaltisA short history of Core dna – for the past 15 years, we were a part of Melbourne-based developers, bwired. Core dna was created from the lack of robust, efficient website management platforms. bwired needed something to help them deploy websites faster, and manage hundreds of clients, and so Core dna was born.

But Core dna has grown from this, and is now bigger than the one agency. We’ve expanded internationally, and we’re looking for partners who want to join with Core dna to give their own clients easy management of complex websites.

If you’ve been following us for a while, you’d know that our CEO, Sam Saltis, has moved to the US (Boston, specifically). The reason for this is not (only) because he wanted to watch the New England Patriots (he has just become an official Fan), but because he is introducing Core dna to a whole new market of potential partners and customers – and who better to spread the word than the founder?


What to expect in the future

We’re all about helping your business grow. If your business grows, we grow with you.

What that means is, we are going to publish content about growing and managing your business.

With 15+ years under our belt, we understand what it takes to know your customer and market your offering. We’ll be helping you make managing your online assets simpler. 

If you have any topics you’d like us to discuss or feedback about our new site (encouraged), please tweet us at @coredna or leave a post on our Facebook page.

Alternatively, if you’d like to learn more about the Core dna DXP and what it can do for your business, please schedule a demo with someone from the Core dna team.

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