Core dna insights
Platform strategy, commerce architecture and AI for mid-market digital teams — written by the people building it.
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
10 stores, 10 instructions: where Shopify Sidekick stops
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
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Platform & Architecture
Headless CMS vs Traditional CMS: Pros, Cons & Best Uses
A traditional CMS is an excellent place to start if you're a marketer or work on a small team beginning to design a...
eCommerce
B2B Ecommerce for Manufacturers: Hidden Challenges & Fixes
B2B commerce is becoming increasingly important for manufacturers because of the number of changes occurring in the...
Platform & Architecture
Benefits of Headless CMS: Why It's Outpacing Traditional CMS
A headless CMS is a new type of Content Management System and the buzzword that everyone is talking about. But why...
Platform & Architecture
Headless CMS vs Static Site Generator: Key Differences Explained
This article will explain the differences between a headless CMS and a static site generator to help you choose the...
Platform & Architecture
Headless CMS Examples: Surprising Use Cases You Should Know
Is a headless CMS really worth it? These examples from top companies reveal why it's transforming how brands manage...
Platform & Architecture
Unlocking Growth with Ecommerce Replatforming: Key Insights
When your company is expanding, and you want to optimize your online presence, replatforming becomes necessary....
eCommerce
B2B Distribution: How eCommerce Is Shaping the Future
Critical questions about eCommerce for B2B distributors and discuss how a B2B distributors eCommerce platform is...
eCommerce
Unlocking the B2B Ecommerce Customer Journey: Key Insights
At a glance, the B2B customer journey resembles the B2C experience, but there are a few key differences. Read on to...
eCommerce
B2B Ecommerce Personalization vs. B2C: What Actually Works?
The definition of B2B eCommerce personalization is the process of tailoring the shopping experience for the customer.
eCommerce
B2B eCommerce KPIs: The Hidden Metrics Fueling Growth
Commerce is growing rapidly and is expected to continue at this pace for the foreseeable future. So, what does this...
eCommerce
B2B Ecommerce Portals: The Hidden Growth Engine for B2B Sales
The B2B eCommerce sector is growing fast. Simple, easy-to-use, and intuitive B2B eCommerce platforms are essential...
eCommerce
5 Proven Tactics To Building & Growing an Email List From Scratch
Those early days when you know you’re doing everything right, but NO ONE is signing up to your email list. Okay,...
eCommerce
Why B2B E-Commerce Is More Challenging Than You Think
Owning a business is easy - said no one ever. However, B2B business owners are frequently faced with challenges that...
Content & Digital Experience
Contentful Alternatives: 6 Platforms That Solve Contentful's Biggest Pain Points
Frustrated with Contentful’s pricing or developer gaps? Discover 6 top alternatives like Core dna, Storyblok, and...
Does Your Lighthouse Score Really Affect Your SEO? (The 2026 Reality Check)
Lighthouse is a diagnostic tool judging 2026 innovation through the lens of 2016 hardware. This has created a...
The Future of Personalization: Discussion with Kanishka Dandeniya
Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing,...
10 Content Marketing Trends Shaping 2025
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow...
eCommerce Content Strategy: A Guide for Digital Teams
This guide offers a structured approach to building a sustainable, data-informed content strategy tailored...
The Marketer’s Guide to Embedded Marketing Automation
No context switching, no brittle plugins, just one unified workspace that accelerates campaigns and scales with your...
eCommerce articles
We checked what ChatGPT tells shoppers about 51 retailers. Here's where it went wrong.
Shoppers compare prices weeks before Black Friday, and more of them do it in AI. We asked ChatGPT for the price and...
10 stores, 10 instructions: where Shopify Sidekick stops
Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...
BigCommerce Alternatives for Multi-Property Operators
BigCommerce works well for a single digital store, but multi-property operators often run into pricing, CMS, B2B,...
B2B Pricing Engine: Why Mid-Market Distributors Don’t Have One (And What It’s Costing Them)
If you're a mid-market distributor managing dozens of customer accounts with different pricing arrangements, you've...
The Post-Click Reality: Digital Trends That Matters in 2026
2026 feels less like another year of testing and more like a moment of commitment. In this post-click environment,...
Featured AI and Emerging Technology
AI & Emerging Tech
Recommendation engines: how recommender systems work and what’s changing for eCommerce
Netflix has said about 80% of what its members watch comes from its recommendations. This guide explains how Netflix, YouTube, Google,...
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI adoption rates count heads instead of work
You don’t get to decide whether your team uses AI
The one word I’d argue with in Contentful’s definition of agentic AI
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now
Platform & Architectures
Salesforce Commerce Cloud Alternatives: 6 Platforms Enterprises Should Consider Instead
SFCC pricing is tied to GMV and implementations run three to twelve months. Here are six Salesforce Commerce Cloud alternatives worth...
10 Best Enterprise CMS of 2026
An enterprise content management system, or enterprise CMS, is a CMS platform built for large brands with dynamic needs. In this...
Migrating to Drupal 12: What It Really Costs, and the Question Nobody's Asking
Drupal 12 is scheduled for release in mid-August 2026, and Drupal 10 reaches end of life that December. Before you budget another...
Contentstack Alternatives in 2026: What Type of Agentic Experience Matters to You?
Contentstack is a strong headless CMS moving toward an Agentic Experience Platform, but developer dependency, complex localization,...