There's eCommerce, and then there's eCommerce CMS. When you start looking into eCommerce platforms to grow your online store, you'll be immediately greeted by countless...
Core dna insights
Magento powers around 9 percent of the world’s eCommerce sites — and a great number of those users are at a crossroads: Should we go through the process of migrating to...
This article will analyze BigCommerce, Shopify Plus, and Core dna to see which platform best suits forward-thinking online retailers looking to provide experiences, not just...
If you don’t know where you are, you can’t know where you’re heading. I find that this saying rings true when it comes to managing and scaling an eCommerce company . So,...
Understanding product-market fit and how to promote a digital store are usually top of mind for anyone involved in eCommerce, but these aren’t necessarily the most important...
Omnichannel marketing sounds like a buzzword A clever growth hack to growth hack. But in reality, it’s anything but. It’s an evolution of consumer behavior. A seamless...
eCommerce has fundamentally changed the way we buy and sell. Just a few decades ago we would never have dreamt about buying items online with digital currency. Yet, despite...
Congratulations. You’ve just landed the role you’ve been long searching for. You're now heading up a marketing team and have earned the title. You have seen first hand that...
In case you didn’t notice, the Internet was broken on the 30th of May. The culprit: SSL certificates. In a hurry? Here’s what you’ll find in this article: Why do we need SSL...
Undergoing a successful digital transformation is at the forefront of every organization’s list of priorities — and for a good reason. However, a successful, forward-thinking...
According to Garter Research “81% of enterprises have the equivalent of a chief marketing technologist looking after a rapidly growing marketing technology stack.” Marketing...
Okay, say you have two customers: Customer A purchases the same three consumable products from your store on a weekly basis Customer B purchases a different set of three...
Introducing the new Surcharge feature. Surcharges are anti-discounts - they use the same engine as the discounts and can be set up in exactly the same way, but unlike...
Over the last year, the message of bigger and better content has really taken off. It’s traveled around via a variety of monikers, such as Brian Dean’s “ skyscraper content ”...
Your Content Management System (CMS) is the chassis of your content marketing campaign. It doesn’t matter how great your content is, if your CMS can’t display and manage it...
In the first half of 2018 alone, 945 data breaches took place , exposing over 4.5 billion data records. High-profile retailers like Macy’s and Adidas were among the affected,...
According to Ecommerce Guide , nearly all retail growth in the US at present is driven by eCommerce — a trend which looks set to continue into the foreseeable future....
In today’s multi-channel environment , where content is consumed across various digital touchpoints, the legacy or monolithic CMS is no longer the only option . Instead,...
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