Google Algorithm change threatens Mobilegeddon

It’s no secret that Mobilegeddon has arrived. Google’s constant tweaking of its infamous algorithm that dictates the search rankings of billions of web pages has felt its biggest change in years.

Google’s initial announcement was that:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

This suggested that your site will incur a mass amount of traffic loss if not deemed to be mobile friendly.

Unlike Google’s past algorithm changes, the latest updates aren’t aimed to elevate or downgrade entire sites. Rather, they break the websites into individual pages that are appear acceptable enough and rank them the same as before.

Mobile-friendliness isn’t the sole factor of the analysing and sorting of search results, leaving in particular large even mobile-unfriendly sites to remain highly ranked.

In order to make the most out of the Google search engine, your site must now be responsive. 

Pinpointing the exact impact of these changes remains hazy, but we can hazard a guess that it will have ripple effects on mobile advertising. Reinforcing its dominance, Google is dictating a new way of doing things, with a carrot-and stick approach to getting marketers to embrace mobile. 

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