eCommerce
Progressive Web App vs Native App for eCommerce: What to Build in 2026
PWAs cost less to build and need no app store. Native apps still win on hardware access. Here is how the two compare...
Core dna insights
Platform strategy, commerce architecture and AI for mid-market digital teams — written by the people building it.
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eCommerce
A Complete Guide to Optimizing Your eCommerce Sales Funnel
Here’s a question that’s fundamental to any eCommerce business: How do you get potential customers from A (their...
Content & Digital Experience
Multilingual Content Management Systems: Are They Worth It?
Multilingual sites deliver a far more personalized experience to the end visitor. It shows that the business values...
eCommerce
How to Choose the Right Multi-Location Enterprise CMS
What’s the best content management system for a company with many locations? Web development for multi-location...
Content & Digital Experience
How to Create a Digital Workplace that Inspires
As technology keeps evolving, how we work changes right along with it. The most innovative companies recognize that...
eCommerce
5 Digital Merchandising Strategies with Proven Results
Selling online has become an art and many brands are turning to digital merchandising to master just that. Digital...
eCommerce
How to choose the Right Omnichannel Content Platform
Rather than worry about creating and managing content across all marketing platforms, omnichannel solutions...
eCommerce
The Hidden Metrics That Really Drive Website Engagement
Imagine you’re a potential customer for a moment. You go to your website, search for products, add items to your...
eCommerce
How Gen Z is Reshaping eCommerce
Gen Z consumers expect a hyper-personalized experience that is tailored to their specific needs and interests. They...
eCommerce
Uncovering the Hidden eCommerce Trends You Can’t Afford to Miss
In this article, we’ll explore the future of online shopping, diving into visionary eCommerce strategies. From...
AI & Emerging Tech
Top eCommerce Fulfillment Trends Reshaping Retail in 2025
Check out the latest trends in eCommerce fulfillment that will impact your business in 2025. From BOPIS to...
eCommerce
Social Commerce Trends: 5 Key Insights You Need to Know
Companies like Meta and TikTok have long understood that social media created an unprecedented opportunity for...
Content & Digital Experience
Contentful Alternatives: 6 Platforms That Solve Contentful's Biggest Pain Points
Frustrated with Contentful’s pricing or developer gaps? Discover 6 top alternatives like Core dna, Storyblok, and...
Does Your Lighthouse Score Really Affect Your SEO? (The 2026 Reality Check)
Lighthouse is a diagnostic tool judging 2026 innovation through the lens of 2016 hardware. This has created a...
The Future of Personalization: Discussion with Kanishka Dandeniya
Personalization is everywhere. From Netflix recommendations to targeted ads that eerily know what you were browsing,...
10 Content Marketing Trends Shaping 2025
Our guide will show you the top 18 content marketing trends every savvy marketer needs to employ this year. Follow...
eCommerce Content Strategy: A Guide for Digital Teams
This guide offers a structured approach to building a sustainable, data-informed content strategy tailored...
The Marketer’s Guide to Embedded Marketing Automation
No context switching, no brittle plugins, just one unified workspace that accelerates campaigns and scales with your...
eCommerce articles
We checked what ChatGPT tells shoppers about 51 retailers. Here's where it went wrong.
Shoppers compare prices weeks before Black Friday, and more of them do it in AI. We asked ChatGPT for the price and...
10 stores, 10 instructions: where Shopify Sidekick stops
Sidekick gets the agentic promise right inside one store. Shopify’s own documentation says Plus stores don’t share...
BigCommerce Alternatives for Multi-Property Operators
BigCommerce works well for a single digital store, but multi-property operators often run into pricing, CMS, B2B,...
B2B Pricing Engine: Why Mid-Market Distributors Don’t Have One (And What It’s Costing Them)
If you're a mid-market distributor managing dozens of customer accounts with different pricing arrangements, you've...
The Post-Click Reality: Digital Trends That Matters in 2026
2026 feels less like another year of testing and more like a moment of commitment. In this post-click environment,...
Featured AI and Emerging Technology
AI & Emerging Tech
You don’t get to decide whether your team uses AI
Responsible AI has two halves. The model builders own safety and alignment. The organisations adopting them own something no model can...
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
AI & Emerging Tech
The one word I’d argue with in Contentful’s definition of agentic AI
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now
Why we built an MCP server for Marketers not Developers
llms.txt: do you need it, and does it actually work?
Platform & Architectures
Salesforce Commerce Cloud Alternatives: 6 Platforms Enterprises Should Consider Instead
SFCC pricing is tied to GMV and implementations run three to twelve months. Here are six Salesforce Commerce Cloud alternatives worth...
10 Best Enterprise CMS of 2026
An enterprise content management system, or enterprise CMS, is a CMS platform built for large brands with dynamic needs. In this...
Migrating to Drupal 12: What It Really Costs, and the Question Nobody's Asking
Drupal 12 is scheduled for release in mid-August 2026, and Drupal 10 reaches end of life that December. Before you budget another...
Contentstack Alternatives in 2026: What Type of Agentic Experience Matters to You?
Contentstack is a strong headless CMS moving toward an Agentic Experience Platform, but developer dependency, complex localization,...