Every few years a few, voices from distant corners of the marketing world whisper that SEO is dying. But with an estimated value of over $70 billion dollars, SEO isn’t going...
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We’ve already covered the benefits of going direct-to-customer , but to recap, manufacturers now have the chance to cut out the middle-man and access the market themselves...
When many think of eCommerce marketing strategies and trends, they point to B2C brands as primary examples. But, B2B brands are very open to the possibilities of eCommerce,...
What is general data protection (GDPR) and how to comply? GDPR is coming on May 25, 2018. But what is GDPR, and what will it take to become GDPR compliant?
Obviously cutting the middleman out of the equation provides the potential for CPG brands to earn a higher margin and have direct access to their consumers and their...
Modest and humble. Airbnb is exactly what their fellow peer-to-peer startup Uber is not. It’s no wonder it was named the 2014 company of the year. “Don’t fuck up the...
Global eCommerce success depends heavily upon a strategy that’s easy to define, but hard to execute; usher in first-time buyers, and retain them as loyal customers. ...
Do you want to know the best time to search for a new job? It’s the beginning of the year, more specifically, January and February. Here’s why: People are just coming back...
Having a CMS sounded so nice at first. It ensured that you wouldn’t be locked out of your own website, and you’ll be able to make changes whenever you need to. However, when...
It’s undeniable - running, growing and profiting from a marketing agency is bloody hard! If finding and winning the right clients, delivering results, whilst also attracting,...
If you’re still using Drupal 6 as your CMS, then your time is running out. Recently, the company officially announced that the platform was reaching its EOL or ‘End Of...
Choosing a Content Management System (CMS) is a gigantic decision. The bigger your brand, the more people will rely on your CMS to provide great backend and frontend...
The world of content management system (CMS) is about to undergo dramatic change, making creating websites faster and safer . These new platforms are based on a...
WordPress is the most popular Content Management System (CMS) in the world, powering roughly 29 percent of all active websites. Yikes. With numbers like those, it’s no...
There is no doubt that email marketing efforts drive a large amount of revenue for brands. It is reported that email delivers an average Return of Investment (ROI) of 3,800%...
Returns — or in industry lingo, “reverse logistics” — are just a cost of doing business. There are always going to be customers who want to return an item, regardless of how...
As new technological innovations continue to emerge, buoyed by an explosion of digital devices and changing consumer habits, businesses continue to search for the fastest and...
A recent Gartner report revealed that worldwide shipments of PCs, smartphones, and tablets will increase by 2 percent in 2018 — reaching the highest level of year-on-year...
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