You Just Became The Head of Marketing. What Now?
Congratulations. You’ve just landed the role you’ve been long searching for. You're now heading up a marketing team and have earned the title. You have seen first hand that...
Core dna insights - Page 14 of 19
The Hidden Flaw in Internet Certificates That Shook the Web
Internet certificates were meant to make the web safer, but instead, they caused chaos. When a major SSL certificate expired, countless websites and services went dark...
Digital Transformation Strategy: Myths vs. Reality
Most companies have a digital transformation strategy—few have a winning one. Here's how to tell if yours is setting you up for success or stalling growth.
Enter the Full-Stack Marketer
According to Garter Research “81% of enterprises have the equivalent of a chief marketing technologist looking after a rapidly growing marketing technology stack.” Marketing...
What's new at Core dna: Credit Surcharge & Hooks Events
Introducing the new Surcharge feature. Surcharges are anti-discounts - they use the same engine as the discounts and can be set up in exactly the same way, but unlike...
3 Simple Ways To Validate Your Content Ideas
Over the last year, the message of bigger and better content has really taken off. It’s traveled around via a variety of monikers, such as Brian Dean’s “ skyscraper content ”...
How to Choose a CMS: The Best Platforms to Drive Growth
Your Content Management System (CMS) is the chassis of your content marketing campaign. It doesn’t matter how great your content is, if your CMS can’t display and manage it...
Why Your eCommerce Website Needs Stronger Security Measures
eCommerce security is more crucial than ever, as cyber-attacks continue to target online stores. In this guide, we’ll uncover the most common security risks and share...
Decoupled CMS: Why It’s Better Than Traditional CMS
In today’s multi-channel environment , where content is consumed across various digital touchpoints, the legacy or monolithic CMS is no longer the only option . Instead,...
Shopify as a Newbie: How to Set Up Your First Store with Ease
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2025 MITX Awards. As judgement day looms, we thought we’d reminisce a little, dipping into...
Does Adobe Own Magento? What You Need to Know Now
If you’ve been asking, does Adobe own Magento, you’re not alone. Discover surprising insights about this major...
Growth Hack Like a Startup
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2016 MITX Awards . As judgement day looms, we thought we’d reminisce a little, dipping into...
Unlocking the Power of Multi-Store eCommerce Solutions
A multi-store eCommerce platform allows businesses to tailor their digital presence for different customer segments. By managing separate stores under one roof, you can...
Did You Start Up a New Media Behemoth in 2025? These Guys Did…
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2025 MITX Awards. As judgement day looms, we thought we’d reminisce a little, dipping into...
Top Inventory Management Strategies: What Really Works?
Not all inventory management strategies are created equal. Discover how different approaches stack up so you can choose the best one for your business needs.
Why D2C Brands Win: The Hidden Advantage Explained
Direct-to-Consumer (D2C) is a fairly new model in this day and age where B2C & B2B have been king. Find out what D2C is & brands that successfully deployed it.
Why Chatbot Fails Happen: Surprising Insights Revealed
Chatbot fails often get a bad rap, but they can be valuable learning moments. By uncovering why bots falter, companies can transform mistakes into powerful opportunities for...
The Biggest Problems Every Event Marketer is Facing and How to Solve Them.
As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website Wrap up event Watch Repeat above process Much of this process is...
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