Can a customer who buys from multiple brands be one record?

Yes, and you decide what they see. The customer graph is unified at the platform level.

Content & Digital Experience

Yes, and you decide what they see. The customer graph is unified at the platform level. Each brand sees order history, loyalty, and account information scoped to that brand by default. Your privacy and brand-equity rules decide whether the customer experiences themselves as a single account across the portfolio or as separate accounts per brand. Your internal team sees the full portfolio-level view for service, marketing, and analytics.

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