Core dna insights

Owning a business is easy - said no one ever. However, B2B business owners are frequently faced with challenges that other retailers aren’t often burdened with. That said, B2B eCommerce is booming.

eCommerce Business 

The B2B sector is a large and complex area of the eCommerce industry that’s showing no signs of slowing down, and there are a number of B2B trends that will continue to disrupt the industry in the coming years.

eCommerce Business 

If you are in the business of selling tangible products, you’ve probably already joined the eCommerce bandwagon.

eCommerce Business 

The World Economic Forum has stated that we are on “the brink” of the Fourth Industrial Revolution. This transformation will be unlike anything that we’ve experienced. There will be unlimited,...

eCommerce Business 

The eCommerce industry is currently worth $2.3 trillion and is set to nearly double to 4.48 trillion by 2020 . If you’re deciding to upgrade your eCommerce software to ensure you’re getting the...

eCommerce Business 

Would you like to write a blog post today and receive traffic from it for years? How about a lead magnet or video or infographic that keeps getting you leads 2 years after launch? Of course you...

Content Marketing 

Last week, Vista Equity Partners all but finalized a deal to purchase digital content management company Acquia for $1 billion. The acquisition (or should we say, Acquiasition) may not come as a...

Platform Strategies 

Social media enables audience participation from far and wide. Philosophically, that’s a great thing for our democracy. Historically, business has taken advantage of closed communication systems...

Content Marketing 

Anyone who runs or has run even a mildly-successful eCommerce business can confirm: F It’s not as easy as it seems. While many business owners and seasoned managers mistakenly see eCommerce as...

eCommerce Business 

Juicy promotional offers are hard to resist, there’s no denying that. For the vast majority of consumers, discovering discounts, coupons, and other deals is an integral part of the overall...

eCommerce Business 

Worldwide eCommerce sales grow year on year. By 2021, they will equal $4.479 trillion . In 2017 alone, China was responsible for 67.1% of all eCommerce sales worldwide. If you have saturated...

eCommerce Business 

If you don’t know where you are, you can’t know where you’re heading. I find that this saying rings true when it comes to managing and scaling an eCommerce company . So, knowing the ins and outs...

eCommerce Business 

eCommerce has fundamentally changed the way we buy and sell. Just a few decades ago we would never have dreamt about buying items online with digital currency. Yet, despite the complexities of...

eCommerce Business 

Your Content Management System (CMS) is the chassis of your content marketing campaign. It doesn’t matter how great your content is, if your CMS can’t display and manage it right, it won’t have...

Content Management 

When many online businesses build their eCommerce sites , they typically take a “one-size-fits-all” approach where they have one store that addresses the needs of all their customers. While this...

eCommerce Business 

Allow us to be blunt: Your eCommerce company lives and dies by your approach to pricing your products . Even if you have the best product in the world, a poorly-planned pricing strategy can...

eCommerce Business 

There is nothing that kills eCommerce conversion rates faster than customer hesitation. Anytime a customer thinks “ maybe later ”, you open the window to a sale-killing distraction - an offer from...

eCommerce Business 

So, you’re ready to take your eCommerce business global, huh? While we certainly admire your ambition, it’s safe to say that expanding business operations into other countries isn’t as easy as...

eCommerce Business