How do you show different prices to different customers on the same store?
Customer-group pricing resolves the right price per group at login, from one catalog.
Core dna uses customer-group pricing. The same product carries a different price for each group, set by price list or discount rule, and resolves automatically when a buyer logs in. Products a group should not see are hidden from that group, so one catalog serves every audience.
Related Questions
Is Core dna Open sourced Software?
No, we’re not an open-source platform. Our platform is delivered as a SaaS Digital Experience Platform (DXP). It operates as a closed-source Digital Experience Platform (DXP) with a SaaS business model. Unlike open source platforms where code is freely available and modifiable, Core dna maintains controlled access to its source code, provides managed hosting, centralized updates, and professional support through a commercial subscription model.
This approach ensures enterprise-grade security, stability, and dedicated support, though it means customizations must occur within the platform's established framework rather than through direct code modification.
How is Core dna different?
Core dna is a proprietary Digital Experience Platform (DXP) that unifies content management, ecommerce, intranets, and marketing capabilities into a comprehensive business solution. As a SaaS platform, it differs from open-source alternatives by providing a fully managed, secure environment where all components are professionally maintained and regularly updated.
The platform integrates multiple digital experience tools:
- Content Management System (CMS) for website and digital content
- Ecommerce functionality for online stores and transactions
- Intranet capabilities for internal communication
- Marketing automation tools for customer engagement
- Analytics and reporting features
Key technical aspects:
Platform Architecture
1. Microservices-based design: An architecture where applications are built as a collection of small, independent services that communicate over APIs, enabling flexibility and scalability.
2. Scalable cloud infrastructure: A cloud environment designed to automatically handle increased workloads by dynamically allocating resources.
3. Built-in redundancy and failover: Systems designed with duplicate components and automatic switching mechanisms to ensure high availability during failures.
4. Containerized applications: Software packaged with its dependencies into isolated containers, ensuring consistent performance across environments.
5. Load-balanced environment: A setup where traffic is distributed evenly across multiple servers to optimize performance and prevent overload.
Security Framework
1.SOC 2 Type II compliance: A certification ensuring an organization meets rigorous standards for data security, availability, processing integrity, confidentiality, and privacy over time.
2.End-to-end encryption: A security measure that ensures data is encrypted during transmission and only decrypted by the intended recipient.
3.Regular security audits: Periodic reviews and assessments of systems and processes to identify and mitigate security vulnerabilities.
4.Automated threat detection: Systems that use AI and algorithms to continuously monitor and identify potential security threats in real time.
5.Multi-factor authentication: A security method requiring multiple forms of verification to confirm a user’s identity.
Platform Updates
1.Continuous deployment pipeline: An automated process that ensures code changes are tested, validated, and deployed to production seamlessly.
2.Zero-downtime updates: A deployment strategy that enables application updates without interrupting user access or service availability.
3.Automated testing: A process of running predefined tests automatically to verify code quality and functionality during development.
4.Version control: A system that tracks changes to code, allowing developers to collaborate, manage revisions, and roll back if needed.
5.Feature flags for controlled rollouts: A technique to toggle specific features on or off, enabling gradual or targeted releases without full deployments.
Support Structure
- 24/7 technical assistance
- Dedicated success managers
- Developer documentation
- Training resources
- Community forums
This enterprise-grade platform serves mid to large-sized organizations requiring robust digital experience solutions without the complexity of managing open-source infrastructure.
Core dna is built as a multi-tenant platform. All users of Core dna login from a single login screen.
A multi-tenant architecture such as Core dna means that all users and applications share a single, common infrastructure and code base that is centrally maintained.
Because Core dna clients are all on the same infrastructure and code base, Core dna can innovate more quickly and save the valuable development time previously spent on maintaining numerous versions of outdated code.
SaaS application such as Core dna provide access to data from any networked device while making it easier to manage privileges, monitor data use and ensure everyone sees the same information at the same time. You can work with a team in real time with out conflicts.
With the SaaS model, you can customize with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old-fashioned.
Different from the traditional model, Core dna is a fully managed solution, meaning the application comes fully ready to use and a new website can be up in minutes. This reduces the time spent in installation and configuration and can reduce the issues that can get in the way of the software deployment.
Core dna provides users with flexibility by allowing the online solutions to be customized and be relevant to each business' unique requirements.
Enhancements and new features are launched quickly to drive business growth and meet new opportunities.
For many organizations the need for a Content Management System (CMS) boils down to two main factors;
- Internal pressure: the desire to easily create and manage content in a more efficient manner and an awareness that solutions are available (at a price that is not preventative to using them)
- Legislation: As across the globe governments are tackling the accessibility of information and forcing organizations to comply.
However, it is important to recognize that CMS solutions themselves have also evolved to the point where they are now:
- Genuinely easy to use
- Easier to deploy with pre-built, modular applications
- Stable products that are constantly developed by dedicated developers
- Less costly (which in turn improves the return on investment)
- Standards enforcing - so that the legislative requirements can be met using the tools
- Strategically significant to organizations operations.
Yes, just as Core dna works for intranets, it works for extranets.
An extranet allows external users (i.e those not within a given company) the ability to access content by entering a username and password. This is achieved by Core dna's secure login application.
Yes, Core dna creates a staged approach to building an effective website. Our technology allows you to create a website that serves your current needs while providing the flexibility to quickly and easily add products as your business grows.
Core dna is what creates an aesthetically appealing website that is also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparalleled advantage. We offer the backend user the ability to effectively manage content, layout, and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable.
Cloud based infrastructure refers to how it is it delivered. In this case, Core dna is delivered as a service (SaaS) as opposed to an actual product. What cloud infrastructure allows is shared resources, software, and information to be provided as a utility over the internet.
Our comprehensive analytical usage statistics application allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.
The cloud-based infrastructure means that the capacity of the Core dna service can be ramped up and down as required, with ease. The main benefit of this lies in the costs. You are not required to pay a standard hosting charge, which is especially important if your website is busy seasonally.
There are many other technical benefits such as:
- Redundancy
- High availability
- No single point of failure (SPOF): meaning that if a part of the system experiences trouble, it does not affect the system as a whole from working.
Core DNA is used by organizations with complex digital needs, ranging from franchises and B2B retailers to nonprofits, membership organizations, and education providers.
Below are examples of real Core dna clients, grouped by business model, to show how different organizations use the platform in practice.
Who uses Core dna for learning and LMS platforms?
Core dna is used by organizations that need to deliver structured learning alongside rich content and engagement tools.
Save a Life, a non-profit training and certification organization, uses Core dna’s LMS to deliver courses, manage enrollments, and track learner progress within a fully integrated content platform.
Educational organizations such as NICA also use Core dna to manage school-focused content and digital experiences in a scalable, structured way.
Which membership organizations use Core dna?
Core dna supports membership-based organizations that serve multiple audiences and manage a wide range of programs and services.
The YMCA of Greater Toronto uses Core dna to manage content, programs, and digital experiences for members, staff, and the broader community — all within a single platform that supports complex permissions and organizational structures.
Which franchise businesses use Core dna?
Core dna is well suited to franchise models that require strong brand consistency with local flexibility.
Clark Rubber uses Core dna to manage its franchise network digitally, ensuring centralized brand control while allowing local stores to manage location-specific content and customer experiences.
Which B2B retailers and wholesalers use Core dna?
Core dna is trusted by B2B retailers and wholesalers with complex product catalogs and account-based purchasing needs.
Clients such as Randy’s Worldwide, Standard Process, Designer Hardware, and Noah’s Playground use Core dna to power B2B commerce experiences where content, product education, and ordering workflows work together seamlessly.
Does Core dna work for large retail brands?
Yes. Core dna supports high-volume, large-scale retail businesses that need a flexible and scalable commerce platform.
Direct Chemist Outlet, a major retail brand, uses Core dna to manage digital commerce and content at scale, supporting growth without sacrificing performance or flexibility.
Which non-profits use Core dna?
Core dna is widely used by non-profit and care-focused organizations that need to manage information for diverse audiences while maintaining governance and security.
Non-profits such as Doncare, HACCI, PanCare, and C-Care use Core dna to manage structured content, program information, and community resources on a secure and scalable platform.
Which B2B service companies use Core dna?
Core dna is also used by B2B service providers that rely on strong digital presence, content clarity, and lead generation.
Whistle Clean Australia, a B2B cleaning services company, uses Core dna to support its digital platform and business growth.
Which entertainment and live event organizations use Core dna?
Core dna supports content-heavy, high-traffic platforms for live events and entertainment brands.
Organizations such as Frontier Touring, Mushroom Group, and Day on the Green use Core dna to manage large-scale event content and digital experiences that must perform reliably during peak demand.
With ERP systems, there are a number of different data points that you might be interested in passing back and forth. Here are some of the most common:
- Order data
- Shipments
- Customers
- Inventory
- Product data
- Customer groups
- Invoice data
- Transactions
If there is an API available for your ERP system, Core dna can integrate directly with your ERP using the API to call/push the data that you are looking for. We currently have API level integrations with some of the more popular systems including Microsoft Dynamics and SAP. Often times, however, you may be using a legacy system that does not have an API. We can use secure FTP or CSV files to then connect and pass data to and from Core dna.
Our consultants are always available to you to discuss your website needs and any questions you may have regarding Core dna. You can reach us on +1(617)274-6660, or alternatively, fill in an inquiry form and you will be contacted within the next 48 hours.
Full training is provided to each of our users. Our objective is to build a strategic relationship with all our users, as your success is our success.
At Core dna we understand the running of the technical aspects of a content management system can be difficult. It is for this reason that we have developers, programmers, and network administrators on hand, as part of the service, to work on any issues you may encounter with your site.
Our analytics module allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.
Core dna is fully GDPR compliant. You can find our commitment here - https://www.coredna.com/gdpr
GDPR is short for the General Data Protection Regulation that went into effect on May 25, 2018. Its purpose is to support privacy as a fundamental human right and therefore give EU residents rights over how their personal data is processed or otherwise used.
In preparation for GDPR, we formed a core team of leaders from each area of Coredna.com's business, coordinated by our internal Data Protection Officer (DPO). The representatives in this group were charged with ensuring that all the requirements of GDPR were addressed across all teams. The team met once a week to discuss progress towards GDPR readiness, and has continued to do so following the May 25th 2018 deadline so we can continue to ensure our complete GDPR compliance today and in the future.
We have written extensive content on this topic, which you can find on our site: General data protection regulation, GDPR fines, and GDPR preparation.
A word of caution though: GDPR encompasses more than just system/platform compliance. There are a host of policies, procedures, and processes that must be established. The right platform can help with that - and Core dna does - but true compliance requires active participation by your team.
Schedule a one-to-one consultation with your product specialist. Here’s what you can expect:
Walkthrough: An introduction of the Core dna platform
Analysis: Personalized recommendations based on your business needs.
Case studies: How other businesses have used Core dna to scale more efficiently
A true SaaS platform from the onset, Core dna was built for the cloud.
As such, we feature unrivaled security, scalability, resilience and failover. We have clients that see huge spikes in traffic and no degradation in performance. Frontier Touring - Australasia’s preeminent concert promoter - is a good example. When big acts like Paul McCartney, Guns n Roses, or Ed Sheeran announce pre-sale weekend, their site can see several million unique visitors - each making many, many calls to the server as they seek tickets - and we are happy to show you performance logs that show no significant performance degradation.
Core dna is a hosted platform, a true multi-tenant, single instance SaaS solution.
Yes, you can. However, your agency will need to go through the same application and training process every Core dna-certified partner go through.
We integrate with 20+ payment gateways, including PayPal and Amazon Pay and our open API allows us to easily integrate with just about any partner you chose. The same is true for shipping and 3PL partners.