Ecommerce - Help

Core dna helps franchise businesses in a few key ways: 

1. It centralizes product, pricing, and order data management, ensuring consistency across stores. This improves the customer experience. 

2. It has an innovative approach to fulfillment. Core dna system allows a distributed fulfillment model where each store fulfills only the items it has in stock for a given order. This split shipping functionality means orders can be fulfilled even if some items are out of stock locally. This helps stores complete more sales. 

3. Franchise owners and managers have full visibility into orders, statuses, and fulfillment across all locations through a single portal. This improves oversight. Stores get visibility into their portion of split orders through the portal, streamlining fulfillment on their end. 

4. Customers can track split orders in one place, improving transparency. This builds customer loyalty and satisfaction. 

5. Core dna reduces upgrade burdens, making it easier for stores to adopt new features and improvements. 

6. Centrally stored data can be more easily analyzed to gain insights into operations and inventory levels across the entire network. Analytics and reporting tools in Core dna can provide insights to optimize operations and inventory levels at each store.

By addressing operational challenges and creating efficiencies, core dna helps franchises thrive and improve the customer and store experience. 

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B2B eCommerce is now so essential and successful as the digitalisation of everything is the expectation and reality, applying to even B2B commerce. 

Even if one’s B2B business has physical brick and mortar, for the sake of better reach, recognition and opportunity, marketing as eCommerce allows B2B to transcend borders. There are a plethora of reasons that answer this question; from cost savings, globalization, automation, 24/7 support… Find out in the blog below:

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There are several ways to increase B2B eCommerce sales:

1) Consistent SEO 

Research shows that the majority of B2B marketers consider SEO as their primary source of lead generation, even more so than B2C. In this digital age, it is no surprise that over half of B2B buyers go online before they buy to research and compare. 

2) Include self-service for B2B clients

Self-service will bring in a lot of B2B sales as it will mean your B2B company is online 24/7 and a checkout does not need to be supervised, thus never missing a customer.

3) Be mobile-user friendly

The world is utilizing mobile more than ever, even B2B target markets so it is crucial your eCommerce site is just as compatible and efficient on mobile as it is desktop, thus effecting sales.

4) Do not neglect social media!

According to the Content Marketing Institute, social media sites and blogs reach eight out of ten of all Internet users in the U.S. B2B companies are not missing out on the social media craze either. B2B companies use social media to market their company, sell their goods and services, and provide quality customer service. 

5) Content, content, content

The more quality content you have, the more pull of clients you will receive, thanks to the further reach and consistency. 

6) Customer reviews

You know how you always scroll down to check the customer reviews before buying? This is because customer reviews are the voice of the people. The supposedly unbiased ‘’truth’’ of the product/service. So, numerous, positive customer reviews go a long way.

7) DXP

Personalized experience: Who does not want to feel special? When a client, B2B or not, feels directly catered to or has felt the company has had efforts to give them a thorough, genuine DXP, they will recommend your B2B company, use it again and leave reviews, increasing sales, but also loyalty and customer satisfaction. 

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D2C, or Direct to Customer, is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. It bypasses the conventional method of negotiating with a retailer or reseller to get your product on the market. In D2C, brands sell directly to the consumer through an online medium. 

Going D2C has many advantages, with competitive pricing being a major benefactor for consumers. Other advantages include having direct contact with consumers to get a better understanding of them, and being able to freely experiment with new product releases and test them with a segment of your consumer-based to gain their feedback.

For more information visit our ultimate guide to D2C

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A 4-minute overview about the Shipping Application on Core dna. Learn about Companies, Packages & Zones and how they all come in to play for shipping options!

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A 15-minute overview of the administration panel for Core dna's digital experience platform (DXP).


Video chapters

  1. 1. Log in to Core dna platform (0:38)
  2. 2. Core dna dashboard overview (0:47)
  3. 3. Managing websites (2:23)
  4. 4. CoreContent overview (4:32)
  5. 5. CoreCommunity overview (6:22)
  6. 6. CoreMarketing overview (8:24)
  7. 7. CoreCommerce overview (9:06)
  8. 8. Hooks application overview (13:01)

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According to Ecommerce Guide, nearly all retail growth in the US at present is driven by eCommerce — a trend which looks set to continue into the foreseeable future.

Dominant eCommerce brands like Amazon and Walmart understood the importance of utilizing the best eCommerce website design practice to enable a good customer experience.

And in order for your brand to deliver the same customer experience through your eCommerce platform, you need to make sure your site meets certain requirements.

So to help you prepare your eCommerce website, we’ve compiled a comprehensive checklist (with 36 items) that have been categorized into the following categories:

  1. Site-wide
  2. Homepage
  3. Product Listing & Category Pages
  4. Product Pages
  5. Cart Page
  6. Checkout Page(s)

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Exchanging goods or services for money across country lines comes with a host of regulatory measures and technical considerations, regardless of whether you’re doing business face-to-face or online. There are also important environmental and cultural differences that will influence the way that you present your offerings to local consumers.

Core dna is setup to enable your team to think globally and act locally, meaning we have international domains and international payments with different personalization features to help you scale. 

We created a blog post where we share eight considerations that you should keep in mind as you develop your plan for going from domestic provider to international distributor. Read more about scaling your eCommerce globally.

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Our engine supports a number of search tools, including customizable Elasticsearch (for facets, site search). If you have a specific engine in mind, we can also evaluate integrating it.

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We support both and have several ways these can be dealt with. We also support what we call split orders, where we can offer clients the option of shipping a partial order while the remaining items are on backorder.

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We integrate with 20+ payment gateways, including PayPal and Amazon Pay and our open API allows us to easily integrate with just about any partner you chose. The same is true for shipping and 3PL partners.

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One of the most effective ways to improve your b2b website's conversion rate is through personalization. By tailoring the user experience to each individual visitor, you can make a significant impact on your bottom line. Additionally, to add interest, strong branding and diversity; all critical factors for your business. 

A  SaaS Digital Experience Platform (DXP) like Core dna can help you business create these personalizations and scale you business. Core dna offers a flexible B2B eCommerce catalog, advanced segmentation, integrations and headless CMS... These are just some of the features you need to compete in today's market.

With these features, you can create experiences and customizations for both users and admins. Take advantage of our decoupled environment to create rich omnichannel experiences that convert.

At Core dna, we make sure you never have to replatform again and always stay ahead of the competition. With regular updates and features upgrades, your business is future-proof. 

We wrote a blog article about 5 Key Strategies To Strengthen Your B2B Relationships. Here are the key takeaways:

- Use dynamic content: Dynamic content is content that changes based on the visitor's specific characteristics, such as their location, industry, or job title. For example, if you sell software to businesses in a specific industry, you can use dynamic content to show each visitor only the software products that are relevant to their industry. 

- Geo-targeting: Geo-targeting allows you to show different content to visitors from different geographic regions. This is especially useful if you have products or services that are only available in certain regions.

- Creating custom landing pages: This can be done by tracking the visitor’s behavior on the site and then creating a unique landing page that is tailored to their interests.

- Offering live chat:live chat: This can be a great way to engage with visitors and offer them help or support in real-time.

- Personalized email campaigns: This can be done by segmenting the list of subscribers and then sending them emails that are relevant to their interests.

Building rock-solid B2B eCommerce relationships do not scale easily, but it does have the potential to pay dividends that are exponentially greater than the investment that is made. 


Schedule a one-to-one consultation with your product specialist

Here’s what you can expect:

  • Walkthrough: An introduction of the Core dna platform
  • Analysis: Personalized recommendations based on your  business needs.
  • Case studies: How other businesses have used Core dna to scale more efficiently

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