what is direct to consumer (d2c)

D2C, or Direct to Customer, is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. It bypasses the conventional method of negotiating with a retailer or reseller to get your product on the market. In D2C, brands sell directly to the consumer through an online medium. 

Going D2C has many advantages, with competitive pricing being a major benefactor for consumers. Other advantages include having direct contact with consumers to get a better understanding of them, and being able to freely experiment with new product releases and test them with a segment of your consumer-based to gain their feedback.

For more information visit our ultimate guide to d2c