What applications are built into the Core dna platform?
Core dna ships content management, commerce, orchestration, marketing, forms, and analytics as native applications in one platform. Every plan includes all of them, so capability is not gated by which modules you bought.
Platform & Architecture
Core dna is a single platform with its applications built in, not a core product you extend with third-party add-ons. Every plan includes every application, so what you can build is not gated by which modules you bought.
The main application groups:
- Content management. Pages, reusable components, media and digital asset management, versioning, workflow, and multi-site management.
- Commerce. Catalog and product data, pricing, promotions, cart and checkout, orders, inventory, and B2B capabilities such as account-specific pricing and quoting.
- Orchestration. The Hooks engine for connecting systems, moving data between them, and automating workflows across content and commerce.
- Marketing and forms. Form building, campaigns, personalization, and A/B testing.
- Analytics. Reporting on how visitors find your site, move through it, and leave, so you can tell whether a goal is actually being met.
All of it sits on one data model, and that is the practical difference from an assembled stack: a product, a customer, and a page are the same objects to every application, so there is nothing to sync between tools you own. See the platform overview for how the pieces fit together, or pricing for what each plan covers commercially.
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