About Core Dna - Help

Our current clients range from very large (Randy's World Wide, Frontier Touring, SEEK, etc.) to mid-size (Uberall, Clark Rubber, Standard Process), to smaller businesses. Since we combine both eCommerce and content/digital experience management, we also have clients in government and non-profit sectors. For more information, please visit our customers page.

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When selecting a CMS, customers have the following problems:

  1. Generic Content Platforms. Too many generic CMS make it difficult for marketers to create content, manage images, preview their work and collaborate. They also lack proper security and audit features, so it is hard to control and track what people are doing.

  2. Frustrating for developers. Many are inflexible systems that require heavy customization and 3rd party apps to get your website connected with other systems without custom interfaces making it hard to share information and create workflows.

  3. Poor Performance. Visitors are often left waiting for the website to load. Errors appear without reason. You're learning about security issues through the news. You just don't trust the software.

  4. Limited Support. It’s 3 am, your site is down, but most alternatives only offer 24 hour email support--no chat, and live voice (if available) won’t wake for 3-4 hours. Can you spell F.I.R.E.D?

  5. Incomplete Products. They sell you a car with 3 wheels--their system won’t get your job done… without countless 3rd party apps, or dreaded plugins (each with various levels of non-support, no single point of accountability. or risk of serious security holes). All because the vendor didn’t “complete” their product.

  6. Too Pricey. When you combine costs for upgrades and add-ons, custom development to get what you want, it costs MUCH more than they let on. 

These are the 5 reasons to consider Core dna

  • BEST in Content Management. Includes integrated features like page builderbuilt-in blogging, dynamic forms, collaboration, multilingual content capabilities, international domains, plus several modern features that make creating and publishing content easy.

  • Most flexible Developer Ecosystem. Includes industry standard tools like version control, flexible IDE, GIT Collaborate, multiple environments for development and QA, flexible front end frameworks, or use server side frameworks to deliver unparalleled speed and performance.

  • World-Class Performance. With leading security practices like web application firewalls and load balancing, Core dna provides the reliability and security your team needs to operate in the digital world today.

  • Industries BEST Support & Professional Services. Core dna excels with their top of the line support and services. Of course there are guides to help you get started and documentation for onboarding, however the outstanding features to love are:

  • BEST of all… NO Plugins or 3rd party app Hell. Eliminating system and plug-in incompatibilities, conflicts, unexpected errors, degraded performance, poor support and ongoing security impacts to your website typical with 3rd party apps and plugins, Core dna delivers a clean native system without requiring any custom development. It is a COMPLETE product.

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Absolutely! Core dna was built by an agency, for agencies. We know that marketers need low-code environments to operate in, so we baked in features like marketing automation, email marketing, content previews, and personalization.

See Core dna’s marketing features.

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Core dna is built for flexibility, which allows the engine to be modified and scaled to suit the size and requirements of any site. This makes it ideal for rolling out a range of microsites for your business.

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Yes, Core dna creates a staged approach to building an effective website. Our technology allows you to create a website that serves your current needs while providing the flexibility to quickly and easily add products as your business grows. 

Core dna is what creates an aesthetically appealing website that is also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparalleled advantage. We offer the backend user the ability to effectively manage content, layout, and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable.

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No, Core dna technology is a web-based, cloud-hosted SaaS application. As long as you have an internet connection, you are able to login to your website from anywhere in the world. This approach allows us to constantly update our technology and have it instantaneously passed on to you.

Software as a Service (SaaS) is a way of delivering applications over the Internet through a subscription fee model instead of through traditional on-premises, licensed software models of the past. 

Instead of installing and maintaining software platforms, software-as-a-service is accessed via the Internet, eliminating complex computing infrastructure provisioning and maintenance tasks. SaaS applications are sometimes called web-based software, on-demand software, or hosted software. 

Whatever the name, SaaS applications run on a SaaS provider’s servers. The provider manages access to the application, including security, availability, and performance.


Schedule a one-to-one consultation with your product specialist

Here’s what you can expect:

  • Walkthrough: An introduction of the Core dna platform
  • Analysis: Personalized recommendations based on your  business needs.
  • Case studies: How other businesses have used Core dna to scale more efficiently

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Yes, Core dna is privately owned and operated from our offices in Melbourne, Australia, and Boston, USA.

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No, technical expertise is not needed in order to use Core dna. Core dna is built for businesses and the people that run them.

You do not need a background in IT or knowledge of technical jargon, or programming language. As long as you have basic computer skills you will be able to use our straightforward and intuitive platform.

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Core dna software enhances usability in a number of ways.

Reducing page loading times through a streamlined architecture. Supported with the use of efficient caching and a global network of CDNs

Allowing Administrators to create components that are well structured and produce consistent  content  across your site

Using optional templating that can make your site responsive across mobile and desktop devices. 

Use a familiar navigation layout across the whole site. Making it easy for a visitor to find what they need.

Use consistent headings and subheadings with your content. Through structured content, all content elements can be defined once and managed from one spot. Making the appearance of the content consistent.

Modern image formats and formatting. Core dna provides administrators tools that manage images and convert them to modern formats for speed and efficiency. The images are automatically process to the right height and width, making them fast and responsive.

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Yes, just as Core dna works for intranets, it works for extranets.

An extranet allows external users (i.e those not within a given company) the ability to access content by entering a username and password. This is achieved by Core dna's secure login application.

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Core dna provides users with flexibility by allowing the online solutions to be customized and be relevant to each business' unique requirements.

Enhancements and new features are launched quickly to drive business growth and meet new opportunities.

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Core dna, founded in Melbourne, Australia, also has offices in Boston, USA, and Berlin, Germany.

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Core dna is built as a continuously evolving solution, pioneering the new paradigm of design, build, and evolve when it comes to websites. 

We invest heavily in research and development in order to regularly offer new products and upgrades. Our experienced staff have specialized skill sets and continuously provide invaluable knowledge and innovation, which is passed on to all of our users on an ongoing basis.

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Yes, Core dna can be used for intranets. Intranet functionality can be adapted and tailored to suit the individual user’s needs.

What is an intranet CMS? 

An intranet cms is a content management system that is used to create and manage content on an intranet. An intranet cms provides a user-friendly interface that makes it easy for users to add, edit, and delete content. Additionally, an intranet cms includes features such as version control, workflow, and security that help to ensure that content is accurate and up-to-date.

Core dna offers an Intranet & extranet CMS platform that simplifies organizational learning. Collaborate and communicate more efficient, create communications, share ideas, company insights and organizational news that help align your business.

You can also manage your HR information, create HR forms, organizational procedures/policies and staff news in one place. Learn more from your staff by leveraging the ideas application to make it easy for employees to provide ideas and feedback for initiatives that can be shared and voted by all.

Intranet CMS use cases: 

- Employee portal 

- Employee onboarding

- Management and executives' portal 

- Employee collaboration 

- Students Portal 

Read this next for a complete view of what is an Intranet CMS and how it can help structure internal relations within a company: Intranet CMS: A Guide to Choosing Intranet Software

We have also created a guide to help you navigate the intranet CMS decision making. You can download it here 

In this guide, you'll learn: 

- What is an intranet (and how does it impact the employee experience?) 

- What is an intranet CMS? 

- Best use cases for intranet CMS 

- Key features to look out fo SaaS vs on-premise intranet CMS 

- Comparing different intranet CMS vendors


Schedule a one-to-one consultation with your product specialist

Here’s what you can expect:

  • Walkthrough: An introduction of the Core dna platform
  • Analysis: Personalized recommendations based on your  business needs.
  • Case studies: How other businesses have used Core dna to scale more efficiently

[Read more]

No, we’re not an open-source platform. Our platform is delivered as a closed sourced SaaS Digital Experience Platform (DXP).

Core dna has been fine-tuned and developed over a decade after years of experience in the online environment. The platform is continuously innovated in-house by our large team of dedicated, full-time developers.

This allows us to deliver updates to our partners and users instantaneously as they are implemented. Our platform is developed on the LAMP stack (Linux/Apache/MySQL/PHP).

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