How does Core dna continuously innovate?
Core dna is an evolving solution that constantly introduces innovative products and upgrades through significant investment in research and development.
Core dna is built as a continuously evolving solution, pioneering the new paradigm of design, build, and evolve when it comes to websites.
We invest heavily in research and development in order to regularly offer new products and upgrades. Our experienced staff have specialized skill sets and continuously provide invaluable knowledge and innovation, which is passed on to all of our users on an ongoing basis.
Related Questions
CoreDNA is a pioneering brand new type of digital-experience platform (DXP) that has been carefully engineered from the ground up. It's the best way to tackle eCommerce, marketing and content management all at once.
We are a cloud hosted SaaS (software-as-a-service) with an Api-first approach and with natively integrated applications that can be built into the single user interface.
Core dna is a digital experience platform that offers all the solutions you need for your ecommerce, marketing, and content management. We offer an extensive set of features and integrations to make your life easier.
It's a beautifully engineered solution that makes it easy for marketers and developers to do all of their work in one place.
The marketer advantages
| Structured content management Create your content once using a structured approach that properly reflects your business. Then distribute everywhere. |
Full platform control Control every aspect of your website, from content, permissions and design without technical involvement. |
Live preview With live preview see changes to your website in real time. Manage content within your brand guidelines. |
Centrally Managed Centrally manage media assets, let Core dna optimize and deliver to your visitors. |
Workflow and automations Centrally store your information, distribute everywhere using our Hooks engine and scheduler. |
Content versioning View previous versions of all assets, who created, modified them, and see exactly what was changed. |
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
Core dna‘s users are industry leading and branded manufacturers. We have delivered solutions for a number of brands across a variety of industries, with over 1000 websites in production.
Major industry groups include HR & recruitment, promotions, hospitality & tourism, finance, healthcare, community & not for profit, FMCG, and franchises.
Our user base includes Swinburne University, Clark Rubber, Randy's World Wide, Seek, Frontier Touring and Uberall.
Core dna provides users with flexibility by allowing the online solutions to be customized and be relevant to each business' unique requirements.
Enhancements and new features are launched quickly to drive business growth and meet new opportunities.
Yes, just as Core dna works for intranets, it works for extranets.
An extranet allows external users (i.e those not within a given company) the ability to access content by entering a username and password. This is achieved by Core dna's secure login application.
Yes, Core dna creates a staged approach to building an effective website. Our technology allows you to create a website that serves your current needs while providing the flexibility to quickly and easily add products as your business grows.
Core dna is what creates an aesthetically appealing website that is also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparalleled advantage. We offer the backend user the ability to effectively manage content, layout, and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable.
Core DNA is used by organizations with complex digital needs, ranging from franchises and B2B retailers to nonprofits, membership organizations, and education providers.
Below are examples of real Core dna clients, grouped by business model, to show how different organizations use the platform in practice.
Who uses Core dna for learning and LMS platforms?
Core dna is used by organizations that need to deliver structured learning alongside rich content and engagement tools.
Save a Life, a non-profit training and certification organization, uses Core dna’s LMS to deliver courses, manage enrollments, and track learner progress within a fully integrated content platform.
Educational organizations such as NICA also use Core dna to manage school-focused content and digital experiences in a scalable, structured way.
Which membership organizations use Core dna?
Core dna supports membership-based organizations that serve multiple audiences and manage a wide range of programs and services.
The YMCA of Greater Toronto uses Core dna to manage content, programs, and digital experiences for members, staff, and the broader community — all within a single platform that supports complex permissions and organizational structures.
Which franchise businesses use Core dna?
Core dna is well suited to franchise models that require strong brand consistency with local flexibility.
Clark Rubber uses Core dna to manage its franchise network digitally, ensuring centralized brand control while allowing local stores to manage location-specific content and customer experiences.
Which B2B retailers and wholesalers use Core dna?
Core dna is trusted by B2B retailers and wholesalers with complex product catalogs and account-based purchasing needs.
Clients such as Randy’s Worldwide, Standard Process, Designer Hardware, and Noah’s Playground use Core dna to power B2B commerce experiences where content, product education, and ordering workflows work together seamlessly.
Does Core dna work for large retail brands?
Yes. Core dna supports high-volume, large-scale retail businesses that need a flexible and scalable commerce platform.
Direct Chemist Outlet, a major retail brand, uses Core dna to manage digital commerce and content at scale, supporting growth without sacrificing performance or flexibility.
Which non-profits use Core dna?
Core dna is widely used by non-profit and care-focused organizations that need to manage information for diverse audiences while maintaining governance and security.
Non-profits such as Doncare, HACCI, PanCare, and C-Care use Core dna to manage structured content, program information, and community resources on a secure and scalable platform.
Which B2B service companies use Core dna?
Core dna is also used by B2B service providers that rely on strong digital presence, content clarity, and lead generation.
Whistle Clean Australia, a B2B cleaning services company, uses Core dna to support its digital platform and business growth.
Which entertainment and live event organizations use Core dna?
Core dna supports content-heavy, high-traffic platforms for live events and entertainment brands.
Organizations such as Frontier Touring, Mushroom Group, and Day on the Green use Core dna to manage large-scale event content and digital experiences that must perform reliably during peak demand.
Yes, Core dna can be used for intranets. Intranet functionality can be adapted and tailored to suit the individual user’s needs.
What is an intranet CMS?
An intranet cms is a content management system that is used to create and manage content on an intranet. An intranet cms provides a user-friendly interface that makes it easy for users to add, edit, and delete content. Additionally, an intranet cms includes features such as version control, workflow, and security that help to ensure that content is accurate and up-to-date.
Core dna offers an Intranet & extranet CMS platform that simplifies organizational learning. Collaborate and communicate more efficient, create communications, share ideas, company insights and organizational news that help align your business.
You can also manage your HR information, create HR forms, organizational procedures/policies and staff news in one place. Learn more from your staff by leveraging the ideas application to make it easy for employees to provide ideas and feedback for initiatives that can be shared and voted by all.
Intranet CMS use cases:
- Employee portal
- Employee onboarding
- Management and executives' portal
- Employee collaboration
- Students Portal
Read this next for a complete view of what is an Intranet CMS and how it can help structure internal relations within a company: Intranet CMS: A Guide to Choosing Intranet Software
We have also created a guide to help you navigate the intranet CMS decision making. You can download it here
In this guide, you'll learn:
- What is an intranet (and how does it impact the employee experience?)
- What is an intranet CMS?
- Best use cases for intranet CMS
- Key features to look out fo SaaS vs on-premise intranet CMS
- Comparing different intranet CMS vendors
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
Core dna, founded in Melbourne, Australia, also has offices in Boston, USA, and Berlin, Germany.
Core dna software enhances usability in a number of ways.
Reducing page loading times through a streamlined architecture. Supported with the use of efficient caching and a global network of CDNs
Allowing Administrators to create components that are well structured and produce consistent content across your site
Using optional templating that can make your site responsive across mobile and desktop devices.
Use a familiar navigation layout across the whole site. Making it easy for a visitor to find what they need.
Use consistent headings and subheadings with your content. Through structured content, all content elements can be defined once and managed from one spot. Making the appearance of the content consistent.
Modern image formats and formatting. Core dna provides administrators tools that manage images and convert them to modern formats for speed and efficiency. The images are automatically process to the right height and width, making them fast and responsive.
No, technical expertise is not needed in order to use Core dna. Core dna is built for businesses and the people that run them.
You do not need a background in IT or knowledge of technical jargon, or programming language. As long as you have basic computer skills you will be able to use our straightforward and intuitive platform.
Yes, Core dna is privately owned and operated from our offices in Melbourne, Australia, and Boston, USA.
No, Core dna technology is a web-based, cloud-hosted SaaS application. As long as you have an internet connection, you are able to login to your website from anywhere in the world. This approach allows us to constantly update our technology and have it instantaneously passed on to you.
Software as a Service (SaaS) is a way of delivering applications over the Internet through a subscription fee model instead of through traditional on-premises, licensed software models of the past.
Instead of installing and maintaining software platforms, software-as-a-service is accessed via the Internet, eliminating complex computing infrastructure provisioning and maintenance tasks. SaaS applications are sometimes called web-based software, on-demand software, or hosted software.
Whatever the name, SaaS applications run on a SaaS provider’s servers. The provider manages access to the application, including security, availability, and performance.
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
Core dna is built for flexibility, which allows the engine to be modified and scaled to suit the size and requirements of any site. This makes it ideal for rolling out a range of microsites for your business.
Absolutely! Core dna was built by an agency, for agencies. We know that marketers need low-code environments to operate in, so we baked in features like marketing automation, email marketing, content previews, and personalization.
See Core dna’s marketing features.
When selecting a CMS, customers have the following problems:
- Generic Content Platforms. Too many generic CMS make it difficult for marketers to create content, manage images, preview their work and collaborate. They also lack proper security and audit features, so it is hard to control and track what people are doing.
- Frustrating for developers. Many are inflexible systems that require heavy customization and 3rd party apps to get your website connected with other systems without custom interfaces making it hard to share information and create workflows.
- Poor Performance. Visitors are often left waiting for the website to load. Errors appear without reason. You're learning about security issues through the news. You just don't trust the software.
- Limited Support. It’s 3 am, your site is down, but most alternatives only offer 24 hour email support--no chat, and live voice (if available) won’t wake for 3-4 hours. Can you spell F.I.R.E.D?
- Incomplete Products. They sell you a car with 3 wheels--their system won’t get your job done… without countless 3rd party apps, or dreaded plugins (each with various levels of non-support, no single point of accountability. or risk of serious security holes). All because the vendor didn’t “complete” their product.
- Too Pricey. When you combine costs for upgrades and add-ons, custom development to get what you want, it costs MUCH more than they let on.
These are the 5 reasons to consider Core dna
- BEST in Content Management. Includes integrated features like page builder, built-in blogging, dynamic forms, collaboration, multilingual content capabilities, international domains, plus several modern features that make creating and publishing content easy.
- Most flexible Developer Ecosystem. Includes industry standard tools like version control, flexible IDE, GIT Collaborate, multiple environments for development and QA, flexible front end frameworks, or use server side frameworks to deliver unparalleled speed and performance.
- World-Class Performance. With leading security practices like web application firewalls and load balancing, Core dna provides the reliability and security your team needs to operate in the digital world today.
- Industries BEST Support & Professional Services. Core dna excels with their top of the line support and services. Of course there are guides to help you get started and documentation for onboarding, however the outstanding features to love are:
- BEST of all… NO Plugins or 3rd party app Hell. Eliminating system and plug-in incompatibilities, conflicts, unexpected errors, degraded performance, poor support and ongoing security impacts to your website typical with 3rd party apps and plugins, Core dna delivers a clean native system without requiring any custom development. It is a COMPLETE product.