Who are Core dna's users?

Yes, Core dna creates a staged approach to building an effective website. Our technology allows you to create a website that serves your current needs while providing the flexibility to quickly and easily add products as your business grows. 

Core dna is what creates an aesthetically appealing website that is also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparalleled advantage. We offer the backend user the ability to effectively manage content, layout, and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable.

Read full article →

Cloud based infrastructure refers to how it is it delivered. In this case, Core dna is delivered as a service (SaaS) as opposed to an actual product. What cloud infrastructure allows is shared resources, software, and information to be provided as a utility over the internet.

Read full article →

One platform, three relationships. Multi-site is the umbrella term: many websites or storefronts running on one shared core. Multi-store usually means one company running several branded storefronts from a single admin, often sharing a catalog and customer records. Multi-tenant means independent operators: franchisees, dealers, or separate businesses, each with isolated data and their own logins on shared infrastructure. Core dna supports all three on one instance: you decide what's shared at the core and what each property controls locally.

Read full article →

With Core dna you can launch your website and/or application in weeks, not months. We help you build complex, highly dynamic, and personalized websites rapidly.

With the API-first architecture, Core dna can integrate with all your existing tools: ERP, Marketing Stack, eCommerce solutions and more. 

We are here to help you bring your vision to life. There’s no need to wait, you can schedule a demo today! 

With Core dna, you get a platform that balances marketing and IT needs. It has been developed to meet the demands of both developers and marketers. We work to provide developers the most flexible platform, while ensuring marketers have an intuitive interface for content editing and distributing and uses technology that enables the full control over digital assets.

Core dna native solutions without plugins or external apps help you build solutions with confidence. We make sure that you will never have to replatform. You will always stay ahead of your competition and get access to our advanced cloud platform that includes auto-scaling, caching, and global content delivery network (CDN). 26+ updates a year for patching, security updates, and new features - all driven by our customers.

Core dna provides top notch customer support with ongoing training programs to give your teams all the tools to succeed online. Core dna clients get a dedicated account and technical teams to support them.

Read full article →

Core dna provides users with flexibility by allowing the online solutions to be customized and be relevant to each business' unique requirements.

Enhancements and new features are launched quickly to drive business growth and meet new opportunities.

Read full article →

Yes. Core dna  is a native hybrid headless CMS, giving you the best of both worlds: the API-first flexibility of headless and the visual, "what-you-see-is-what-you-get" editing of a traditional system. 

Our multi-tenant architecture is built to handle an unlimited number of sites, sub-brands, and regional stores from a single dashboard. You can spin up new sites in minutes using shared components while maintaining unique branding and localized logic for every instance.

Read full article →

Yes. Core dna is built on a multi-tenant architecture designed for complex business orchestration. We enable "House of Brands" and franchise models to run hundreds of distinct sites from one dashboard. Our Master-to-Sub inheritance logic allows the corporate office to enforce global brand standards and legal compliance while giving local dealers or franchisees the autonomy to manage their own regional pricing, promotions, and staff permissions.

Read full article →

CoreDNA is a pioneering brand new type of digital-experience platform (DXP) that has been carefully engineered from the ground up. It's the best way to tackle eCommerce, marketing and content management all at once.

We are a cloud hosted SaaS (software-as-a-service) with an Api-first approach and with natively integrated applications that can be built into the single user interface.

Core dna is a digital experience platform that offers all the solutions you need for your ecommerce, marketing, and content management. We offer an extensive set of features and integrations to make your life easier.

It's a beautifully engineered solution that makes it easy for marketers and developers to do all of their work in one place.

The marketer advantages

Read full article →

A fully headless CMS provides an API for content delivery and no built-in frontend. Developers build the entire presentation layer. A hybrid headless CMS does the same API-first delivery but adds a structured visual editing layer that allows non-developer teams to manage and publish content without writing code.

The difference becomes operationally significant at scale. With a fully headless CMS, every change that affects page layout or structure requires developer time. With a hybrid headless CMS, marketing teams control the content layer independently while developers retain ownership of architecture, integrations, and the API delivery model.

Read full article →

Core dna allows you to manage multiple franchise locations from a single backend. All sites share a structured foundation, while local teams can manage their own content without duplicating systems or workflows. This makes scaling new locations operationally simple.

Read full article →

Unlike WordPress Multisite, Core dna does not rely on plugins or external tools to manage multi-location websites. Governance, multi-site management, and commerce are built into the platform, reducing maintenance overhead and eliminating the risk of inconsistent implementations.

Read full article →

Core dna is a unified digital platform that combines content management, ecommerce, integrations, and workflow orchestration in one system. Instead of stitching together separate CMS tools, commerce engines, and middleware, Core dna brings those capabilities into a single platform that teams can manage and extend from one place.

In practical terms, that means businesses can run their website, online store, member portal, learning platform, or multi-site ecosystem without maintaining multiple vendors or complex integrations. Content, products, users, and workflows all live in the same environment.

The goal is simple: reduce operational complexity while giving teams the flexibility to build custom digital experiences without assembling a large stack of third-party tools.

If you want a quick visual walkthrough of how the platform works, you can watch the overview here:

Read full article →

Yes. Core dna supports hybrid headless architecture, which means teams can deliver content and commerce through APIs while still using built-in editing and management tools.

This allows developers to build flexible front-end experiences while marketers retain control of content and operations.

Read full article →

The pricing for your subscription is all-inclusive. Your fixed monthly payment covers all the software, the patches and updates to the software. It also covers future releases and upgrades to functionality. Finally, it covers all the cloud infrastructure including network traffic, servers, security and all monitoring.

A non-exhaustive list of things you get with your subscription for free are:

- Access to Core dna Content Delivery Network (CDN) across 45 different locations world-wide,
- Unlimited volume of traffic to CDN,
- Unlimited volume of traffic to Core dna engine,
- Unlimited number of requests through Web Application Firewall (WAF),
- Protection from DDoS attacks,
- Protection from XSS attacks,
- Protection against malicious bots,
- And more

Read full article →

Users are added from the admin, and each one is assigned a role that determines what they can see and change. There is no per-seat licence — you can add as many users as your team needs at no additional cost.

Setting up a user is two steps:

1. Create the account. Add the person's details and the sites or sections they belong to.
2. Assign a role. The role, not the individual, carries the permissions — so a new starter inherits a known, reviewed set of access rights instead of being configured from scratch.

Roles follow the principle of least privilege and can be scoped by site, section, and content type. In a multi-site or multi-location setup, that means a local manager can be given full control of their own pages, read-only access to the shared catalog, and no access at all to brand templates.

Every change is attributed and logged, so you can see who edited what and when. Where a change needs oversight, an approval gate can require sign-off before it goes live. For how the scoping works in detail, see restricting what a user can see and edit.

Read full article →

The short answer: your team owns the content and the data, and Core dna owns and operates the platform it runs on.

In practice the split works like this:

• Yours. Your content, your product and customer data, your design and templates, and your day-to-day editing and operational workflows.
• Ours. The platform software itself, plus hosting, security patching, performance, and core upgrades. Core dna is managed infrastructure, so none of that maintenance falls to your team.

Because Core dna is delivered as a subscription rather than a licensed install, you are not buying a copy of the software — you are subscribing to a platform we keep current. Feature releases and upgrades arrive as part of that subscription, instead of as a rebuild every few years.

For personal data specifically, how we handle it as a processor and what rights your customers have are set out in our GDPR commitment. The precise commercial and legal terms — including data export if you leave — are governed by your subscription agreement, so check that document or ask your account manager rather than relying on a summary here.

Read full article →

Yes. Access in Core dna is controlled by roles rather than per-person settings, and a role can be scoped narrowly enough that a user only ever sees the part of the platform they work in.

You can restrict on several axes at once:

• By site or location. In a multi-site, franchise, or dealer network, a user can be limited to their own site and nothing else.
• By section. Grant access to specific areas of the admin and hide the rest.
• By content type. Full edit on local promotions, view-only on the shared product catalog, no access to brand templates.
• By action. Being able to see a record is separate from being able to edit, publish, or delete it.

Two controls sit on top of that. Approval gates can require sign-off before a specific change goes live, which is how central teams keep brand and legal copy locked while still letting local editors work. And an audit trail records every change against the user who made it, so an over-broad permission shows up rather than staying silent.

The recommended starting point is least privilege: grant the narrowest role that lets someone do their job, then widen it if they need more. To create the accounts themselves, see adding users and setting up their access.

Read full article →

Core dna is a single platform with its applications built in, not a core product you extend with third-party add-ons. Every plan includes every application, so what you can build is not gated by which modules you bought.

The main application groups:

• Content management. Pages, reusable components, media and digital asset management, versioning, workflow, and multi-site management.
• Commerce. Catalog and product data, pricing, promotions, cart and checkout, orders, inventory, and B2B capabilities such as account-specific pricing and quoting.
• Orchestration. The Hooks engine for connecting systems, moving data between them, and automating workflows across content and commerce.
• Marketing and forms. Form building, campaigns, personalization, and A/B testing.
• Analytics. Reporting on how visitors find your site, move through it, and leave, so you can tell whether a goal is actually being met.

All of it sits on one data model, and that is the practical difference from an assembled stack: a product, a customer, and a page are the same objects to every application, so there is nothing to sync between tools you own. See the platform overview for how the pieces fit together, or pricing for what each plan covers commercially.

Read full article →

SaaS application such as Core dna provide access to data from any networked device while making it easier to manage privileges, monitor data use and ensure everyone sees the same information at the same time. You can work with a team in real time with out conflicts. 

With the SaaS model, you can customize with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old-fashioned.

Different from the traditional model, Core dna is a fully managed solution, meaning the application comes fully ready to use and a new website can be up in minutes. This reduces the time spent in installation and configuration and can reduce the issues that can get in the way of the software deployment.

Read full article →

Full training is provided to each of our users. Our objective is to build a strategic relationship with all our users, as your success is our success.

At Core dna we understand the running of the technical aspects of a content management system can be difficult. It is for this reason that we have developers, programmers, and network administrators on hand, as part of the service, to work on any issues you may encounter with your site.

Read full article →