Nintendo Australia's First Mobile Website Launched on Core dna

In line with the shift in mobile device usage from social networking towards research of and purchasing from organisations; Nintendo Australia has geared the new mobile site around products, using Core dna to engage users with an intuitive user interface, targeted content and high speed loading times.

The new mobile website allows users to access the latest range of consoles, games and accessories, as well as news on events and product releases anywhere, anytime from their mobile device.

Sam Saltis, founder of Core dna, said that as the information hub for new gaming technology, it was essential that Nintendo Australia become mobile accessible. "It's essential for any organisation that recognises the power of a strong online presence to consider the growing use of mobile when formulating digital strategy for 2010 and beyond. To remain competitive, organisations must consider mobile technology at the onset."

Kalum Buckland of Nintendo Australia says "With the launch of our new mobile site, Nintendo Australia's online presence continues to grow and evolve. Watching recent trends in mobile device activity steadily increase we were able to respond immediately to develop and deliver a mobile website of high quality that meets our many technical requirements in a short turnaround time. I am thrilled with the final product and it's flexibility to expand in line with growing mobile site demand and consumer expectations"

With further enhancements set to be made to the Nintendo Australia website and mobile site over the coming months, fans can look forward to a range of exciting new features in 2010.

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