Welcome to Core dna 2.0.
The last few years changed how digital businesses are built and run. AI moved from experiment to infrastructure.
Content, commerce, learning, and automation stopped living in isolation. And teams reached the limits of fragmented stacks, brittle integrations, and constant workarounds. Core dna 2.0 is our response to that shift.
Over the past year, we focused on strengthening the foundation of the platform, making it more flexible at its core so it can adapt as your business grows. The result is not a collection of new features, but a more connected, more coordinated system designed to absorb change without friction.
One platform. Everything connected.
Core dna brings together the capabilities modern digital teams rely on, content management, eCommerce, learning management, AI orchestration, and business rules, into a single, unified platform.
Not loosely integrated.
Not stitched together with plugins.
Designed to work as one from day one.
This means fewer handoffs, fewer systems to manage, and far less friction when your business evolves.
Built for how work actually happens
Core dna 2.0 is designed around coordination, not just connection.
- Content and commerce are managed in the same workflow.
- Learning is directly tied to products, memberships, and revenue.
- AI agents run in the background, automating tasks and optimising operations.
- Business rules and personalization live in one engine, not scattered across tools.
Instead of relying on people to move data between systems, Core dna allows the platform itself to trigger actions, enforce rules, and keep everything in sync.
This is what it means to operate digitally, not just publish online.
Designed for humans and machines
Digital experiences no longer serve a single audience.
Core dna 2.0 is built to support both:
- Humans: customers, partners, members, and internal teams
- Machines: AI search engines, automated agents, workflows, and integrations
Structured content, clear logic, and high-performance delivery ensure your platform communicates intent and capability to both audiences at the same time.
If your digital systems work for people but fail for machines, they will underperform in 2026 and beyond. Core dna is designed to serve both by default.
AI that acts, not just assists
AI in Core dna isn’t bolted on. It’s embedded.
AI agents operate within the platform to automate real work, from generating SEO metadata and translating content, to syncing products and assisting teams. These agents run autonomously, with visibility, permissions, and approvals built in.
This isn’t about replacing people.
It’s about removing friction, reducing manual effort, and allowing teams to focus on higher-value work.
Trust, governance, and control built in
As automation and AI expand, trust becomes a business requirement, not just a technical one.
Core dna 2.0 is designed with governance at its core. Permissions, approvals, auditability, and data control are built into the platform, helping teams move fast without compromising security, compliance, or credibility.
When customers and partners interact with your digital platform, confidence matters. Core dna helps you earn that confidence.
See If Core dna is Right for Your Business
We’ll assess your current stack, complexity, and growth goals.
Dmitry has over 23 years experience in developing complex web solutions. Before Core dna Dmitry was working in FinTech and Education industries.