Help Articles – Page 32
All upgrades to the hardware, network, and software including all standard applications are included as part of a Core dna subscription.
Core dna makes PCI compliance easy by offering integrated payment gateways that allow merchants to securely transmit credit card data via direct post API methods or with hosted payment forms provided by the payment gateway and integrated with the merchant’s checkout pages.
The Direct Post method allows for information to be sent directly to the payment gateway without sensitive data flowing through or stored on the Core dna application server. We currently have over 20 integrated payment gateways. If we do not have the one you are currently using, we are happy to integrate with it for you.
Core dna can customize each visitor’s experience through the Personalization application and the Secure Member applications. These applications allow you to tailor the page design and content down to the individual.
Core DNA is used by organizations with complex digital needs, ranging from franchises and B2B retailers to nonprofits, membership organizations, and education providers.
Below are examples of real Core dna clients, grouped by business model, to show how different organizations use the platform in practice.
The cloud-based infrastructure means that the capacity of the Core dna service can be ramped up and down as required, with ease. The main benefit of this lies in the costs. You are not required to pay a standard hosting charge, which is especially important if your website is busy seasonally.
There are many other technical benefits such as:
When selecting a CMS, customers have the following problems:
- Generic Content Platforms. Too many generic CMS make it difficult for marketers to create content, manage images, preview their work and collaborate. They also lack proper security and audit features, so it is hard to control and track what people are doing.
- Frustrating for developers. Many are inflexible systems that require heavy customization and 3rd party apps to get your website connected with other systems without custom interfaces making it hard to share information and create workflows.
- Poor Performance. Visitors are often left waiting for the website to load. Errors appear without reason. You're learning about security issues through the news. You just don't trust the software.
- Limited Support. It’s 3 am, your site is down, but most alternatives only offer 24 hour email support--no chat, and live voice (if available) won’t wake for 3-4 hours. Can you spell F.I.R.E.D?
- Incomplete Products. They sell you a car with 3 wheels--their system won’t get your job done… without countless 3rd party apps, or dreaded plugins (each with various levels of non-support, no single point of accountability. or risk of serious security holes). All because the vendor didn’t “complete” their product.
- Too Pricey. When you combine costs for upgrades and add-ons, custom development to get what you want, it costs MUCH more than they let on.
These are the 5 reasons to consider Core dna
Absolutely! Core dna was built by an agency, for agencies. We know that marketers need low-code environments to operate in, so we baked in features like marketing automation, email marketing, content previews, and personalization.
See Core dna’s marketing features.
Our comprehensive analytical usage statistics application allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.
Core dna is built for flexibility, which allows the engine to be modified and scaled to suit the size and requirements of any site. This makes it ideal for rolling out a range of microsites for your business.
Cloud based infrastructure refers to how it is it delivered. In this case, Core dna is delivered as a service (SaaS) as opposed to an actual product. What cloud infrastructure allows is shared resources, software, and information to be provided as a utility over the internet.
Yes, Core dna creates a staged approach to building an effective website. Our technology allows you to create a website that serves your current needs while providing the flexibility to quickly and easily add products as your business grows.
Core dna is what creates an aesthetically appealing website that is also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparalleled advantage. We offer the backend user the ability to effectively manage content, layout, and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable.
No, Core dna technology is a web-based, cloud-hosted SaaS application. As long as you have an internet connection, you are able to login to your website from anywhere in the world. This approach allows us to constantly update our technology and have it instantaneously passed on to you.
Software as a Service (SaaS) is a way of delivering applications over the Internet through a subscription fee model instead of through traditional on-premises, licensed software models of the past.
Core dna is designed on open, component-based architecture to be a flexible environment that can be easily managed. The architecture supports a range of operations and has been tested on both Unix and Windows based platforms. This helps to reduce problems that can arise from different operating systems and allows flexibility during deployment. The presentation layer supports an interaction with the business logic through the services layer. It allows the flexibility for each of our clients to control the look and feel of their website as well as the functional modules they wish to deliver.
The technology is built on the scaleable technology stack. Linux base operating system, Apache HTTPd web server, MariaDB database layer and PHP development language. The front end stack is agnostic and we have developed solutions using a variety of front end frameworks including Bootstrap, Foundation, UI kit, AngularJS, React.
Yes, Core dna is privately owned and operated from our offices in Melbourne, Australia, and Boston, USA.
No, technical expertise is not needed in order to use Core dna. Core dna is built for businesses and the people that run them.
You do not need a background in IT or knowledge of technical jargon, or programming language. As long as you have basic computer skills you will be able to use our straightforward and intuitive platform.