What is a multi-property operator, and is Core dna for me?
It is any organisation running many digital properties on a lean team: franchises, multi-brand retailers, multi-site manufacturers, membership networks and multi-location service businesses. If you make the same kinds of changes across many sites, stores or locations, you are who Core dna is built for.
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With Core dna you can launch your website and/or application in weeks, not months. We help you build complex, highly dynamic, and personalized websites rapidly.
With the API-first architecture, Core dna can integrate with all your existing tools: ERP, Marketing Stack, eCommerce solutions and more.
We are here to help you bring your vision to life. There’s no need to wait, you can schedule a demo today!
With Core dna, you get a platform that balances marketing and IT needs. It has been developed to meet the demands of both developers and marketers. We work to provide developers the most flexible platform, while ensuring marketers have an intuitive interface for content editing and distributing and uses technology that enables the full control over digital assets.
Core dna native solutions without plugins or external apps help you build solutions with confidence. We make sure that you will never have to replatform. You will always stay ahead of your competition and get access to our advanced cloud platform that includes auto-scaling, caching, and global content delivery network (CDN). 26+ updates a year for patching, security updates, and new features - all driven by our customers.
Core dna provides top notch customer support with ongoing training programs to give your teams all the tools to succeed online. Core dna clients get a dedicated account and technical teams to support them.
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
D2C, or Direct to Customer, is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. It bypasses the conventional method of negotiating with a retailer or reseller to get your product on the market. In D2C, brands sell directly to the consumer through an online medium.
Going D2C has many advantages, with competitive pricing being a major benefactor for consumers. Other advantages include having direct contact with consumers to get a better understanding of them, and being able to freely experiment with new product releases and test them with a segment of your consumer-based to gain their feedback.
For more information visit our ultimate guide to D2C
There are several ways to increase B2B eCommerce sales:
1) Consistent SEO
Research shows that the majority of B2B marketers consider SEO as their primary source of lead generation, even more so than B2C. In this digital age, it is no surprise that over half of B2B buyers go online before they buy to research and compare.
2) Include self-service for B2B clients
Self-service will bring in a lot of B2B sales as it will mean your B2B company is online 24/7 and a checkout does not need to be supervised, thus never missing a customer.
3) Be mobile-user friendly
The world is utilizing mobile more than ever, even B2B target markets so it is crucial your eCommerce site is just as compatible and efficient on mobile as it is desktop, thus effecting sales.
4) Do not neglect social media!
According to the Content Marketing Institute, social media sites and blogs reach eight out of ten of all Internet users in the U.S. B2B companies are not missing out on the social media craze either. B2B companies use social media to market their company, sell their goods and services, and provide quality customer service.
5) Content, content, content
The more quality content you have, the more pull of clients you will receive, thanks to the further reach and consistency.
6) Customer reviews
You know how you always scroll down to check the customer reviews before buying? This is because customer reviews are the voice of the people. The supposedly unbiased ‘’truth’’ of the product/service. So, numerous, positive customer reviews go a long way.
7) DXP
Personalized experience: Who does not want to feel special? When a client, B2B or not, feels directly catered to or has felt the company has had efforts to give them a thorough, genuine DXP, they will recommend your B2B company, use it again and leave reviews, increasing sales, but also loyalty and customer satisfaction.
One of the most effective ways to improve your b2b website's conversion rate is through personalization. By tailoring the user experience to each individual visitor, you can make a significant impact on your bottom line. Additionally, to add interest, strong branding and diversity; all critical factors for your business.
A SaaS Digital Experience Platform (DXP) like Core dna can help you business create these personalizations and scale you business. Core dna offers a flexible B2B eCommerce catalog, advanced segmentation, integrations and headless CMS... These are just some of the features you need to compete in today's market.
With these features, you can create experiences and customizations for both users and admins. Take advantage of our decoupled environment to create rich omnichannel experiences that convert.
At Core dna, we make sure you never have to replatform again and always stay ahead of the competition. With regular updates and features upgrades, your business is future-proof.
We wrote a blog article about 5 Key Strategies To Strengthen Your B2B Relationships. Here are the key takeaways:
- Use dynamic content: Dynamic content is content that changes based on the visitor's specific characteristics, such as their location, industry, or job title. For example, if you sell software to businesses in a specific industry, you can use dynamic content to show each visitor only the software products that are relevant to their industry.
- Geo-targeting: Geo-targeting allows you to show different content to visitors from different geographic regions. This is especially useful if you have products or services that are only available in certain regions.
- Creating custom landing pages: This can be done by tracking the visitor’s behavior on the site and then creating a unique landing page that is tailored to their interests.
- Offering live chat:live chat: This can be a great way to engage with visitors and offer them help or support in real-time.
- Personalized email campaigns: This can be done by segmenting the list of subscribers and then sending them emails that are relevant to their interests.
Building rock-solid B2B eCommerce relationships do not scale easily, but it does have the potential to pay dividends that are exponentially greater than the investment that is made.
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
B2B eCommerce is now so essential and successful as the digitalisation of everything is the expectation and reality, applying to even B2B commerce.
Even if one’s B2B business has physical brick and mortar, for the sake of better reach, recognition and opportunity, marketing as eCommerce allows B2B to transcend borders. There are a plethora of reasons that answer this question; from cost savings, globalization, automation, 24/7 support… Find out in the blog below:
After calculating your B2B eCommerce business model and metrics, you can use a SaaS to build your eCommerce business. Check out these guides below on how to fabricate your eCommerce empire written by the experts:
This could be your biggest challenge yet. The B2B buying process is going digital. The right platform can help improve efficiency while enabling you to run your business online. The best B2B platforms will cover everything from enforcing best practices, consolidating data, bridging the divide between buyer and seller, invoicing, ordering, and information collection.
Not sure what makes a good B2B eCommerce platform? When selecting the technology you need for your online B2B business, consider the following:
- Go with a headless or hybrid CMS/eCommerce platform. How does the software help with the order process, fulfill orders, and update the order management system?
- The platform you use should also be future-proof with multi-lingual and multiple storefront capabilities.
- Choose a system that can get you out of the hardware management business and go SaaS on the cloud.
- Can team members quickly access and operate the software?
- Find a vendor that can be as flexible as your business requires. Can you customize the software to meet your business’s needs?
- The accuracy of inventory, numbers and statistics.
- The customer’s shopping experience.
Digital experience platforms allow you to manage content on ever channel, including your websites, email, mobile apps, social media, and e-commerce sites. It also allows you to create and format content for every type of digitally-connected device, including IoT devices, in-store kiosks, mobile phones, tablets, and more. Digital experience platforms help you access customer data so you can continually refine your content strategy and improve customer acquisition and retention.
Core dna helps franchise businesses in a few key ways:
1. It centralizes product, pricing, and order data management, ensuring consistency across stores. This improves the customer experience.
2. It has an innovative approach to fulfillment. Core dna system allows a distributed fulfillment model where each store fulfills only the items it has in stock for a given order. This split shipping functionality means orders can be fulfilled even if some items are out of stock locally. This helps stores complete more sales.
3. Franchise owners and managers have full visibility into orders, statuses, and fulfillment across all locations through a single portal. This improves oversight. Stores get visibility into their portion of split orders through the portal, streamlining fulfillment on their end.
4. Customers can track split orders in one place, improving transparency. This builds customer loyalty and satisfaction.
5. Core dna reduces upgrade burdens, making it easier for stores to adopt new features and improvements.
6. Centrally stored data can be more easily analyzed to gain insights into operations and inventory levels across the entire network. Analytics and reporting tools in Core dna can provide insights to optimize operations and inventory levels at each store.
By addressing operational challenges and creating efficiencies, core dna helps franchises thrive and improve the customer and store experience.
Even though microservices have become increasingly popular, there are other options available:
Serverless Computing: Shifts the burden of infrastructure provisioning to the cloud providers and allows developers to concentrate on code only.
Containerisation: Incorporates applications and all dependencies into one container making them scalable and portable.
Improved Monolithic Architectures: Better scalability and maintainability enhanced by the modern monoliths' ability to incorporate modern modularity and support independent deployment capabilities.
CoreDNA is a pioneering brand new type of digital-experience platform (DXP) that has been carefully engineered from the ground up. It's the best way to tackle eCommerce, marketing and content management all at once.
We are a cloud hosted SaaS (software-as-a-service) with an Api-first approach and with natively integrated applications that can be built into the single user interface.
Core dna is a digital experience platform that offers all the solutions you need for your ecommerce, marketing, and content management. We offer an extensive set of features and integrations to make your life easier.
It's a beautifully engineered solution that makes it easy for marketers and developers to do all of their work in one place.
The marketer advantages
| Structured content management Create your content once using a structured approach that properly reflects your business. Then distribute everywhere. |
Full platform control Control every aspect of your website, from content, permissions and design without technical involvement. |
Live preview With live preview see changes to your website in real time. Manage content within your brand guidelines. |
Centrally Managed Centrally manage media assets, let Core dna optimize and deliver to your visitors. |
Workflow and automations Centrally store your information, distribute everywhere using our Hooks engine and scheduler. |
Content versioning View previous versions of all assets, who created, modified them, and see exactly what was changed. |
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
Core dna‘s users are industry leading and branded manufacturers. We have delivered solutions for a number of brands across a variety of industries, with over 1000 websites in production.
Major industry groups include HR & recruitment, promotions, hospitality & tourism, finance, healthcare, community & not for profit, FMCG, and franchises.
Our user base includes Swinburne University, Clark Rubber, Randy's World Wide, Seek, Frontier Touring and Uberall.
Global eCommerce success depends heavily upon a strategy that’s easy to define, but hard to execute; usher in first-time buyers, and retain them as loyal customers.
Coupons and discount codes play a significant role in making that strategy work in the long term.
Here’s a short video showing Core dna’s coupon system in action. The video demonstrates the ease of discount code creation, waterfall discounting, and the process of excluding certain products from the discount.
Steps to creating a discount on Core dna
There are three main stages
- Create the discount
- Name your discount,
- Give it a description
- Choose whether it needs a coupon code to be invoked
- Choose if it’s a Waterfall discount, i.e. if the discount can effect others
- Create matching criterion
- Choose which dates, products, categories or individual user criterions should match the discount.
- Create action criterion
- Chose the action as to what happens, i.e. monetary or percentage discount, additional free item or discount on shipping
More in-depth documentation is available on our integration guide for discounts here.
Core dna seamlessly connects with your existing tools to create a unified ecosystem—whether it’s HR systems, CRMs, or third-party platforms, our API-first architecture and pre-built integrations ensure smooth data flow. This means your team can work more efficiently without the hassle of manual processes or disjointed systems."
Our 24/7 support team is always ready to keep your workforce connected and your intranet running smoothly. From rapid-response technical assistance to proactive guidance, we partner with you to address challenges and ensure success—whether it’s troubleshooting, onboarding, or optimizing your platform for growth.
Core dna fosters a connected and motivated workforce with interactive feeds that deliver real-time updates and centralized tools that streamline collaboration. Features like personalized dashboards, social engagement options, and recognition tools empower employees to stay engaged, share ideas, and feel valued—all within a single, intuitive platform.
Core dna is built as a multi-tenant platform. All users of Core dna login from a single login screen.
A multi-tenant architecture such as Core dna means that all users and applications share a single, common infrastructure and code base that is centrally maintained.
Because Core dna clients are all on the same infrastructure and code base, Core dna can innovate more quickly and save the valuable development time previously spent on maintaining numerous versions of outdated code.
SaaS application such as Core dna provide access to data from any networked device while making it easier to manage privileges, monitor data use and ensure everyone sees the same information at the same time. You can work with a team in real time with out conflicts.
With the SaaS model, you can customize with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old-fashioned.
Different from the traditional model, Core dna is a fully managed solution, meaning the application comes fully ready to use and a new website can be up in minutes. This reduces the time spent in installation and configuration and can reduce the issues that can get in the way of the software deployment.
Core dna provides users with flexibility by allowing the online solutions to be customized and be relevant to each business' unique requirements.
Enhancements and new features are launched quickly to drive business growth and meet new opportunities.
For many organizations the need for a Content Management System (CMS) boils down to two main factors;
- Internal pressure: the desire to easily create and manage content in a more efficient manner and an awareness that solutions are available (at a price that is not preventative to using them)
- Legislation: As across the globe governments are tackling the accessibility of information and forcing organizations to comply.
However, it is important to recognize that CMS solutions themselves have also evolved to the point where they are now:
- Genuinely easy to use
- Easier to deploy with pre-built, modular applications
- Stable products that are constantly developed by dedicated developers
- Less costly (which in turn improves the return on investment)
- Standards enforcing - so that the legislative requirements can be met using the tools
- Strategically significant to organizations operations.