You’re using some form of content to attract leads to your business, right? You stress over creating exceptional content that your audience will devour in a heartbeat and...
Core dna insights
It’s reasonable to think that the partnership between eCommerce software vendors and their partners would be based on mutual benefit, growth, freedom, and of course, the...
The eCommerce industry is currently worth $2.3 trillion and is set to nearly double to 4.48 trillion by 2020 . If you’re deciding to upgrade your eCommerce software to ensure...
Congratulations, you made it into an era where it’s perfectly acceptable to have full-blown conversation with an inanimate object and expect a response. We live in...
Content, content, content. It’s all about creating content, which is why we’re all pretty much drowning in it right now. Over the last decade or so, we’ve experienced an...
The right content management system can be a huge asset to your eCommerce business. Here are some examples of functionality to look for in a CMS for your online retail...
As the spearhead of the marketing team, a CMO can make or break a company. But as we edge towards 2021, the position of CMO is becoming an increasingly vulnerable one. In...
There’s an old saying: “the Cobbler’s children have no shoes”. It’s in reference to a Cobbler who is so busy making and mending the shoes of his clients, that he doesn’t have...
The rise of the API economy represents a seismic shift in the way eCommerce businesses operate today. Yet surprisingly few people know what APIs are (they sound complicated,...
Would you like to write a blog post today and receive traffic from it for years? How about a lead magnet or video or infographic that keeps getting you leads 2 years after...
The concept of traditional content personalization is simple: A brand collects customer data (like age, location, and past product purchases), and uses it to segment its...
Replatforming a website is the process of moving your current from its existing CMS (content management system) to a new CMS. It’s not necessarily about a re-design, it’s...
Are you looking to get more customers? Sam Saltis , CEO and Founder of Core dna, recently sat down with Jason Quey of Growth Ramp to share how Core dna got our first 1,000...
If you’re running an agency, what keeps you up at night are probably an overly demanding client with unrealistic expectations and how to get more leads. Not to mention the...
Amazon’s dominance over the eCommerce market is almost scary. 44% of all product searches , in fact, start with Amazon. They own 43% of all U.S. online retail sales . That’s...
Last week, Vista Equity Partners all but finalized a deal to purchase digital content management company Acquia for $1 billion. The acquisition (or should we say,...
Influencer marketing has continued to prove itself as a fantastic marketing method for our eCommerce clients. The reason influencer marketing works so well for eCommerce...
Real quick: Name three luggage companies off the top of your head. Okay, if you’re a frequent flyer, maybe this was easy. If you only travel every once in a while, you...
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