Ecommerce - Help

B2B eCommerce is now so essential and successful as the digitalisation of everything is the expectation and reality, applying to even B2B commerce. 

Even if one’s B2B business has physical brick and mortar, for the sake of better reach, recognition and opportunity, marketing as eCommerce allows B2B to transcend borders. There are a plethora of reasons that answer this question; from cost savings, globalization, automation, 24/7 support… Find out in the blog below:

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There are several ways to increase B2B eCommerce sales:

1) Consistent SEO 

Research shows that the majority of B2B marketers consider SEO as their primary source of lead generation, even more so than B2C. In this digital age, it is no surprise that over half of B2B buyers go online before they buy to research and compare. 

2) Include self-service for B2B clients

Self-service will bring in a lot of B2B sales as it will mean your B2B company is online 24/7 and a checkout does not need to be supervised, thus never missing a customer.

3) Be mobile-user friendly

The world is utilizing mobile more than ever, even B2B target markets so it is crucial your eCommerce site is just as compatible and efficient on mobile as it is desktop, thus effecting sales.

4) Do not neglect social media!

According to the Content Marketing Institute, social media sites and blogs reach eight out of ten of all Internet users in the U.S. B2B companies are not missing out on the social media craze either. B2B companies use social media to market their company, sell their goods and services, and provide quality customer service. 

5) Content, content, content

The more quality content you have, the more pull of clients you will receive, thanks to the further reach and consistency. 

6) Customer reviews

You know how you always scroll down to check the customer reviews before buying? This is because customer reviews are the voice of the people. The supposedly unbiased ‘’truth’’ of the product/service. So, numerous, positive customer reviews go a long way.

7) DXP

Personalized experience: Who does not want to feel special? When a client, B2B or not, feels directly catered to or has felt the company has had efforts to give them a thorough, genuine DXP, they will recommend your B2B company, use it again and leave reviews, increasing sales, but also loyalty and customer satisfaction. 

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D2C, or Direct to Customer, is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. It bypasses the conventional method of negotiating with a retailer or reseller to get your product on the market. In D2C, brands sell directly to the consumer through an online medium. 

Going D2C has many advantages, with competitive pricing being a major benefactor for consumers. Other advantages include having direct contact with consumers to get a better understanding of them, and being able to freely experiment with new product releases and test them with a segment of your consumer-based to gain their feedback.

For more information visit our ultimate guide to D2C

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A 4-minute overview about the Shipping Application on Core dna. Learn about Companies, Packages & Zones and how they all come in to play for shipping options!

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A 15-minute overview of the administration panel for Core dna's digital experience platform (DXP).

 

Video chapters

  1. 1. Log in to Core dna platform (0:38)
  2. 2. Core dna dashboard overview (0:47)
  3. 3. Managing websites (2:23)
  4. 4. CoreContent overview (4:32)
  5. 5. CoreCommunity overview (6:22)
  6. 6. CoreMarketing overview (8:24)
  7. 7. CoreCommerce overview (9:06)
  8. 8. Hooks application overview (13:01)

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According to Ecommerce Guide, nearly all retail growth in the US at present is driven by eCommerce — a trend which looks set to continue into the foreseeable future.

Dominant eCommerce brands like Amazon and Walmart understood the importance of utilizing the best eCommerce website design practice to enable a good customer experience.

And in order for your brand to deliver the same customer experience through your eCommerce platform, you need to make sure your site meets certain requirements.

So to help you prepare your eCommerce website, we’ve compiled a comprehensive checklist (with 36 items) that have been categorized into the following categories:

  1. Site-wide
  2. Homepage
  3. Product Listing & Category Pages
  4. Product Pages
  5. Cart Page
  6. Checkout Page(s)

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Exchanging goods or services for money across country lines comes with a host of regulatory measures and technical considerations, regardless of whether you’re doing business face-to-face or online. There are also important environmental and cultural differences that will influence the way that you present your offerings to local consumers.

Core dna is setup to enable your team to think globally and act locally, meaning we have international domains and international payments with different personalization features to help you scale. 

We created a blog post where we share eight considerations that you should keep in mind as you develop your plan for going from domestic provider to international distributor. Read more about scaling your eCommerce globally.

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Our engine supports a number of search tools, including customizable Elasticsearch (for facets, site search). If you have a specific engine in mind, we can also evaluate integrating it.

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We support both and have several ways these can be dealt with. We also support what we call split orders, where we can offer clients the option of shipping a partial order while the remaining items are on backorder.

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We integrate with 20+ payment gateways, including PayPal and Amazon Pay and our open API allows us to easily integrate with just about any partner you chose. The same is true for shipping and 3PL partners.

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