How do you measure AI visibility?

Re-run a fixed set of prompts on a schedule and record what changed, tracking citation share rather than clicks, because an answer that quotes you correctly may send no traffic at all.

Run a fixed set of prompts on a schedule and record what changed between runs. The before-and-after comparison is the measurement. A single result on a single day tells you very little, because answers vary between sessions.

Track three things: whether you appear at all, whether the facts in the answer are correct, and which source was cited. Tools such as PromptWatch and Profound monitor citation share across prompts over time, and Search Console still records impressions where AI surfaces are involved.

Clicks are the wrong primary measure. An assistant that quotes your price and availability correctly and sends no traffic has still done its job, and a clicks report will record that as a failure.