how do i make my product catalog discoverable to ai shopping agents
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We integrate with 20+ payment gateways, including PayPal and Amazon Pay and our open API allows us to easily integrate with just about any partner you chose. The same is true for shipping and 3PL partners.
Yes, we sure do.
D2C, or Direct to Customer, is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. It bypasses the conventional method of negotiating with a retailer or reseller to get your product on the market. In D2C, brands sell directly to the consumer through an online medium.
Going D2C has many advantages, with competitive pricing being a major benefactor for consumers. Other advantages include having direct contact with consumers to get a better understanding of them, and being able to freely experiment with new product releases and test them with a segment of your consumer-based to gain their feedback.
For more information visit our ultimate guide to D2C
There are several ways to increase B2B eCommerce sales:
1) Consistent SEO
Research shows that the majority of B2B marketers consider SEO as their primary source of lead generation, even more so than B2C. In this digital age, it is no surprise that over half of B2B buyers go online before they buy to research and compare.
2) Include self-service for B2B clients
Self-service will bring in a lot of B2B sales as it will mean your B2B company is online 24/7 and a checkout does not need to be supervised, thus never missing a customer.
3) Be mobile-user friendly
The world is utilizing mobile more than ever, even B2B target markets so it is crucial your eCommerce site is just as compatible and efficient on mobile as it is desktop, thus effecting sales.
4) Do not neglect social media!
According to the Content Marketing Institute, social media sites and blogs reach eight out of ten of all Internet users in the U.S. B2B companies are not missing out on the social media craze either. B2B companies use social media to market their company, sell their goods and services, and provide quality customer service.
5) Content, content, content
The more quality content you have, the more pull of clients you will receive, thanks to the further reach and consistency.
6) Customer reviews
You know how you always scroll down to check the customer reviews before buying? This is because customer reviews are the voice of the people. The supposedly unbiased ‘’truth’’ of the product/service. So, numerous, positive customer reviews go a long way.
7) DXP
Personalized experience: Who does not want to feel special? When a client, B2B or not, feels directly catered to or has felt the company has had efforts to give them a thorough, genuine DXP, they will recommend your B2B company, use it again and leave reviews, increasing sales, but also loyalty and customer satisfaction.
One of the most effective ways to improve your b2b website's conversion rate is through personalization. By tailoring the user experience to each individual visitor, you can make a significant impact on your bottom line. Additionally, to add interest, strong branding and diversity; all critical factors for your business.
A SaaS Digital Experience Platform (DXP) like Core dna can help you business create these personalizations and scale you business. Core dna offers a flexible B2B eCommerce catalog, advanced segmentation, integrations and headless CMS... These are just some of the features you need to compete in today's market.
With these features, you can create experiences and customizations for both users and admins. Take advantage of our decoupled environment to create rich omnichannel experiences that convert.
At Core dna, we make sure you never have to replatform again and always stay ahead of the competition. With regular updates and features upgrades, your business is future-proof.
We wrote a blog article about 5 Key Strategies To Strengthen Your B2B Relationships. Here are the key takeaways:
- Use dynamic content: Dynamic content is content that changes based on the visitor's specific characteristics, such as their location, industry, or job title. For example, if you sell software to businesses in a specific industry, you can use dynamic content to show each visitor only the software products that are relevant to their industry.
- Geo-targeting: Geo-targeting allows you to show different content to visitors from different geographic regions. This is especially useful if you have products or services that are only available in certain regions.
- Creating custom landing pages: This can be done by tracking the visitor’s behavior on the site and then creating a unique landing page that is tailored to their interests.
- Offering live chat:live chat: This can be a great way to engage with visitors and offer them help or support in real-time.
- Personalized email campaigns: This can be done by segmenting the list of subscribers and then sending them emails that are relevant to their interests.
Building rock-solid B2B eCommerce relationships do not scale easily, but it does have the potential to pay dividends that are exponentially greater than the investment that is made.
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently
B2B eCommerce is now so essential and successful as the digitalisation of everything is the expectation and reality, applying to even B2B commerce.
Even if one’s B2B business has physical brick and mortar, for the sake of better reach, recognition and opportunity, marketing as eCommerce allows B2B to transcend borders. There are a plethora of reasons that answer this question; from cost savings, globalization, automation, 24/7 support… Find out in the blog below:
Yes. eCommerce in Core dna is a native capability, not a plugin. That includes customer-specific and contract pricing, product catalogue management, subscription billing, multi-currency, and order management. For B2B operations specifically, RFQ workflows, account hierarchies, net payment terms. Core dna is built to handle these natively rather than requiring third-party plugins to fill the gaps.
Standard plans do not require any fixed contracts. There is a simple agreement that covers the use of the software and the content you may produce. For our enterprise clients, we do sign contracts to cover custom setup, extended SLAs and ongoing support.
Unlike a traditional CMS/eCommerce, which combines content management and front-end delivery, a headless platform has a flexible front-end system to determine how the content is created and presented to the end user. It’s front-end agnostic, meaning that your content is created raw and can be published anywhere, through any framework, thanks to built-in APIs.
Coredna is not only a headless platform but also a hybrid headless Platform. We recognized that Marketers still need the flexibility of an easy to use administration, so we created a fully functioning DXP administration panel that allows the marketer to have a dashboard and the ability to manage multiple websites. With the Headless features of the Core dna DXP you can also create a customized publishing platform, this can be useful if you want to simplify administration functions or create a custom user experience.
Learn more about headless content management.
It can, and most migrations do see a short-term dip. A clean migration recovers in four to eight weeks. A migration without a complete redirect map, or one that changes URL structure without 301s, can lose rankings permanently. The difference is phase one planning, not platform choice.
Core dna is built as a multi-tenant platform. All users of Core dna login from a single login screen.
A multi-tenant architecture such as Core dna means that all users and applications share a single, common infrastructure and code base that is centrally maintained.
Because Core dna clients are all on the same infrastructure and code base, Core dna can innovate more quickly and save the valuable development time previously spent on maintaining numerous versions of outdated code.
Separately, in that order. Migrate the CMS first with the existing design intact, prove the platform works, then redesign on the new stack. Combining the two doubles the variables when something breaks. If the business case forces them together, freeze URL structure and content so the redirect map stays valid.
A DXP or Digital experience platform is a central technogical foundation to be built upon and to support the entire, continuous customer life cycle across all digital channels.
- From one platform, one login, brands and business can manage content, assets, and interactions across multiple different channels.
- It allows multichannel delivery via APIs of digital interactions across all touchpoints, including Iot, AR/VR, digital assistants and kiosks.
- It helps efficiently and effectively create, store, publish and optimize content for any channel – whether it’s a website,
mobile app, or social media page. - It's a platform where business and IT with various skills and responsibilities work together towards the common goal of customer experience improvement.
- It helps tracks user behavior on your websites, monitor key performance indicators (KPIs) in real time.
- It integrates with your tech stack for increased personalization and engagement with customers, and gather
customer insights from data analytics. - Here is how claude ai thinks of the Core dna DXP platform
Gartner defines a digital experience platform (DXP) as, “an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences.”
An enterprise DXP gives a brand the tools it needs to manage the presentation layer of their digital presence. All great DXPs combine integration and aggregation, content management, personalization, collaboration, workflow management, analytics, multichannel support as well as search and navigation.
Core dna seamlessly connects with your existing tools to create a unified ecosystem—whether it’s HR systems, CRMs, or third-party platforms, our API-first architecture and pre-built integrations ensure smooth data flow. This means your team can work more efficiently without the hassle of manual processes or disjointed systems."
To stay ahead of the curve in the fast-changing digital landscape, companies must have content management systems that are quick to adapt and scale efficiently. A headless platform separates your content backend from the frontend presentation layer opening up myriad possibilities for organizations’ digital experiences. This below we explain how adopting a headless architecture can change your digital business.
What is the technical architecture & integration
Microservices-Based Foundation
Headless platforms rely on microservices to provide higher speed and flexibility. They break down functionality into independent services that are then combined to create a complete solution. Organizations can scale specific components as needed without affecting the entire system. For instance, during peak sales periods, an e-commerce company may increase its product catalog service while maintaining normal capacity for its blog content service.
An approach based on APIs
All platform functionality is made available through well-documented APIs. This allowes:
- Smooth integration into already existing systems
- Simple swapping of individual parts
- Unvarying data access across all channels
This is a real-life example: The Core dna platform has helped nutritional supplement giant, Standard Process, rewrite the way they engaged with their customers. Read more about the standard process implementation
Ways of Increasing Growth
Rapid Development Cycles
Developers can use the tools and frameworks they were already using, making them a better choice than custom legacy CMS systems for:
- Faster introduction of new team members
- Less time taken to develop new features
- Increased flexibility in the solutions
- Smaller technology debt
Freedom to Personalize Interfaces
This way you can achieve:
- Same brand experience across all touchpoints;
- Workflows that are optimized for specific users;
- Rapid prototyping and iteration.
Image Management Excellence
Single Source Content Repository
It also makes sure there is no content redundancy between systems, inconsistent messaging, or version control issues:
- Copying content in multiple places with different addresses;
- Ineffective communication due to some errors in the initial versions.
Specific Content Models
Developers can include:
- Defining types’ relationships;
- Adding custom fields along with validation rules;
- Developing content hierarchies that mimic business process.
Security & Efficiency
Optimized Delivery of Content
Decoupled architecture allows for:
- Server workloads reduced by efficient API calls,
- Channel specific content delivery,
- Caching strategies improved for faster performance.
Advanced Security Measures
These include:
- Controlled API access at a granular level.
- Separation between presentation and content layers.
- Protective surfaces decreased by custom endpoints
Headless platform implementation process
- Evaluate existing content architecture
- Locate main integration areas
- Select a headless solution that satisfies your requirements
- Arrange for your content to be transferred in an orderly manner.
Important considerations for implementation are:
- Begin with one pilot project
- Ensure the APIs are well documented and developers are familiar with the framework
- Ensure proper governance of the content modelling
- Evaluate how this will affect the work flows of your marketing team
Further resources
- Comprehensive Overview
- Headless eCommerce Guide
- Future of CMS and eCommerce
- Headless vs Hybrid Platform Classification
- Headless CMS Fundamentals
- eCommerce: Headless vs Traditional Comparison
- Headless CMS Benefits and Use Cases
By adopting a headless platform, organizations gain the flexibility to adapt quickly to changing digital requirements while maintaining robust content management capabilities. The initial investment in restructuring your content architecture pays dividends through improved development efficiency, better performance, and enhanced security.
Whether you're a developer seeking technical flexibility, a content manager looking for better workflows, or a business leader focused on digital transformation, headless platforms offer compelling benefits that can drive your organization forward.
Read this next: Headless CMS vs Decoupled CMS: The Ultimate Guide
SaaS application such as Core dna provide access to data from any networked device while making it easier to manage privileges, monitor data use and ensure everyone sees the same information at the same time. You can work with a team in real time with out conflicts.
With the SaaS model, you can customize with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old-fashioned.
Different from the traditional model, Core dna is a fully managed solution, meaning the application comes fully ready to use and a new website can be up in minutes. This reduces the time spent in installation and configuration and can reduce the issues that can get in the way of the software deployment.
Our 24/7 support team is always ready to keep your workforce connected and your intranet running smoothly. From rapid-response technical assistance to proactive guidance, we partner with you to address challenges and ensure success—whether it’s troubleshooting, onboarding, or optimizing your platform for growth.
Core dna fosters a connected and motivated workforce with interactive feeds that deliver real-time updates and centralized tools that streamline collaboration. Features like personalized dashboards, social engagement options, and recognition tools empower employees to stay engaged, share ideas, and feel valued—all within a single, intuitive platform.
There are a number of differences between headless and decoupled platforms; these include:
- Flexible content models that allow you to describe your data in the headless platforms.
- Advanced APIs that can use query languages for APIs like GraphQL.
- Headless platforms are designed to deliver content quickly and efficiently without any overhead.
- Decoupled platforms are generally connected to a display layer templating language for building user interfaces.
- Headless platforms may not have any display of layer templating. Hybrid platforms like Core dna do still offer templating languages and admin interfaces for the convenience of admins.
- A high degree of customization & flexibility for developers in the headless platform.
This depends on the traditional platform. With a headless CMS, the key difference is its ability to create different content types and then make that content available through an application programming interface (API).
If a traditional CMS is able to process API requests it can be integrated with a headless platform. If it's not then programmers will need to process the API requests outside of the traditional CMS, through the use of javascript in the display of the website.
Understanding what a traditional CMS is
A monolithic or traditional cms is a content management system that stores all of its content in a single database. This means that all of your content, including pages, posts, comments, and media, are stored in one place. A monolithic cms is best suited for small websites with relatively simple content structures. If you have a large website with complex content, you may want to consider a different type of content management system.
Understanding what a headless CMS is
A Headless Content Management System (CMS) enables users to manage and store content without the need for a graphical user interface (GUI). A headless CMS is often used in conjunction with a “front-end” website or application that provides a GUI for end users.
You can learn more about headless vs monolithic in this guide:
- What is a headless CMS
- The difference between headless vs traditional CMS
- What is a decoupled CMS
- Headless vs decoupled CMS
- Things to consider when choosing a headless CMS
- Headless CMS case studies
Schedule a one-to-one consultation with your product specialist
Here’s what you can expect:
- Walkthrough: An introduction of the Core dna platform
- Analysis: Personalized recommendations based on your business needs.
- Case studies: How other businesses have used Core dna to scale more efficiently