Core dna insights

As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website Wrap up event Watch Repeat above process Much of this process is counter-intuitive....

Content Marketing 

More and more online shops have that little speech bubble in the bottom right corner that pops up and allows you to have a chat with customer service, ask questions and opinions without having to...

Content Marketing 

You walk in your favorite store, the salesperson smiles warmly at you and leads you to the product you need. You choose the product, pay at the counter, and head out happy with the package...

Content Marketing 

Word of mouth marketing is increasingly important as more and more people are becoming wary of advertisements. People turn to their friends and family for recommendations. How many times have you...

Content Marketing 

The purpose of owning an eCommerce store is to sell merchandise. Unfortunately, many users abandon the idea of purchasing your products at the bottom of the funnel. However, there are strategies...

Content Marketing 

Have you ever taken the time to count up the cost of all the different SaaS solutions your business uses? Norman Rohr , SVP of Marketing & Communications at Uberall , did. His ‘back of an...

Content Marketing 

As the manager of an eCommerce business, one of your main goals is, quite simply, to grow your business and make as many sales as possible . More specifically, it’s to continue making an...

Content Marketing 

If you’re selling your product online then chances are you’re constantly looking for innovative ways to drive sales and engagement . It can be tough to implement fresh ideas into your marketing...

Content Marketing 

44% of B2B marketers rate the effectiveness of their strategy as a three out of five. ( Source ) If you’re like me, this statistic makes you think one thing and one thing only: A lot of...

Content Marketing 

For B2B companies, pricing can be especially tricky because B2B buyers have different requirements. There are more decision-makers, the sales cycles are longer, and in many cases, the items tend...

Content Marketing 

With the growing complexity of digital marketing, we’re often tasked with having to wear multiple hats across a wide variety of disciplines. Having to understand and manage SEO, SEM, Social,...

Content Marketing 

If a picture is worth a thousand words, how many words is a video worth? Video content has become a powerful form of content marketing : more so than product specs, copywriting or even photos....

Content Marketing 

The average eCommerce store typically sees its conversion rate hover around the 2-3% mark. But your goal isn’t to be average, right? So, let’s take a look at some of the most effective ways to...

Content Marketing 

Every few years a few, voices from distant corners of the marketing world whisper that SEO is dying. But with an estimated value of over $70 billion dollars, SEO isn’t going anywhere soon. Even...

Content Marketing 

Global eCommerce success depends heavily upon a strategy that’s easy to define, but hard to execute; usher in first-time buyers, and retain them as loyal customers.  Coupons and discount...

Content Marketing 

There is no doubt that email marketing efforts drive a large amount of revenue for brands. It is reported that email delivers an average Return of Investment (ROI) of 3,800% . It is also one of...

Content Marketing 

Returns — or in industry lingo, “reverse logistics” — are just a cost of doing business. There are always going to be customers who want to return an item, regardless of how good your product and...

Content Marketing 

Do you remember your dad ever carrying a green, steel bottle on the way to work or a camping trip? That’s a Stanley brand thermos. And they’re still as popular (if not more popular) today....

Content Marketing