Undergoing a successful digital transformation is at the forefront of every organization’s list of priorities — and for a good reason. However, a successful, forward-thinking...
9 min read
Core dna insights
According to Garter Research “81% of enterprises have the equivalent of a chief marketing technologist looking after a rapidly growing marketing technology stack.” Marketing...
3 min read
Over the last year, the message of bigger and better content has really taken off. It’s traveled around via a variety of monikers, such as Brian Dean’s “ skyscraper content ”...
5 min read
Core dna is excited to be a nominated finalist in the Best Newbie Category at the 2016 MITX Awards . As judgement day looms, we thought we’d reminisce a little, dipping into...
4 min read
Any eCommerce business will flourish with an inventory that is well managed. Having too many items in your inventory will increase your running costs. On the other hand, a...
4 min read
As an event marketer, raise your hand if this pattern sounds familiar: Attract traffic to event website Wrap up event Watch Repeat above process Much of this process is...
11 min read
More and more online shops have that little speech bubble in the bottom right corner that pops up and allows you to have a chat with customer service, ask questions and...
8 min read
You walk in your favorite store, the salesperson smiles warmly at you and leads you to the product you need. You choose the product, pay at the counter, and head out happy...
5 min read
Word of mouth marketing is increasingly important as more and more people are becoming wary of advertisements. People turn to their friends and family for recommendations....
32 min read
The purpose of owning an eCommerce store is to sell merchandise. Unfortunately, many users abandon the idea of purchasing your products at the bottom of the funnel. However,...
17 min read
Have you ever taken the time to count up the cost of all the different SaaS solutions your business uses? Norman Rohr , SVP of Marketing & Communications at Uberall ,...
6 min read
As the manager of an eCommerce business, one of your main goals is, quite simply, to grow your business and make as many sales as possible . More specifically, it’s to...
9 min read
If you’re selling your product online then chances are you’re constantly looking for innovative ways to drive sales and engagement . It can be tough to implement fresh ideas...
5 min read
44% of B2B marketers rate the effectiveness of their strategy as a three out of five. ( Source ) If you’re like me, this statistic makes you think one thing and one thing...
11 min read
For B2B companies, pricing can be especially tricky because B2B buyers have different requirements. There are more decision-makers, the sales cycles are longer, and in many...
12 min read
With the growing complexity of digital marketing, we’re often tasked with having to wear multiple hats across a wide variety of disciplines. Having to understand and manage...
2 min read
If a picture is worth a thousand words, how many words is a video worth? Video content has become a powerful form of content marketing : more so than product specs,...
7 min read
The average eCommerce store typically sees its conversion rate hover around the 2-3% mark. But your goal isn’t to be average, right? So, let’s take a look at some of the most...
14 min read
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