Help Articles – Page 15
Core dna is built to separate corporate control from local execution. Corporate teams manage templates, branding, and governance, while local teams can safely update location-specific content within approved boundaries. This ensures consistency across the network without slowing down local marketing.
Yes. eCommerce in Core dna is a native capability, not a plugin. That includes customer-specific and contract pricing, product catalogue management, subscription billing, multi-currency, and order management. For B2B operations specifically, RFQ workflows, account hierarchies, net payment terms. Core dna is built to handle these natively rather than requiring third-party plugins to fill the gaps.
Yes — this is one of the core design principles of the platform. Core dna includes a visual editor that lets content teams create pages, update copy, manage campaigns, and publish without raising a ticket. Developers set up the content structure and templates; marketers operate within them independently. You don't need to choose between developer control and marketing autonomy
A fully headless CMS provides an API for content delivery and no built-in frontend. Developers build the entire presentation layer. A hybrid headless CMS does the same API-first delivery but adds a structured visual editing layer that allows non-developer teams to manage and publish content without writing code.
The difference becomes operationally significant at scale. With a fully headless CMS, every change that affects page layout or structure requires developer time. With a hybrid headless CMS, marketing teams control the content layer independently while developers retain ownership of architecture, integrations, and the API delivery model.
Yes. Core dna includes a visual page editing interface that allows marketers to create and update pages using reusable components and content blocks. While content can be delivered headlessly through APIs to any frontend, teams can still manage layouts and page content visually within the platform, without relying on developers for everyday updates.
Core dna provides visual content management tools that allow marketing and business teams to create and manage pages without developer support.
Teams can use drag-and-drop components and structured content modules to build product pages, landing pages, and customer portals.
Core dna allows companies to create account-based pricing and product catalogs for different customers or distributors.
Each buyer can see their negotiated pricing, product availability, and ordering terms when they log into their account.
Core dna allows companies to create self-service portals where customers can log in, view account-specific pricing, reorder products, and manage their purchasing activity.
These portals reduce manual sales processes by allowing buyers to place orders, access invoices, and track order history directly online. This improves efficiency for both customers and internal sales teams.
Core dna includes built-in multi-site management that allows companies to operate multiple websites from a single platform.
Global teams can maintain centralized content, product catalogs, and brand guidelines while allowing regional teams to localize language, pricing, and promotions. This approach helps organizations maintain consistency across international markets while still adapting experiences to local requirements.
Core dna is built as a unified content and commerce platform, which allows organizations to manage both B2B and B2C experiences from a single system.
Companies can run distributor portals with contract pricing, account-based catalogs, and quote workflows, while also operating direct-to-consumer storefronts. Because product data, pricing logic, and customer accounts are managed centrally, teams avoid maintaining separate platforms for wholesale and retail channels.
Core dna is a fully managed, Zero-Plugin SaaS platform, meaning we take 100% operational responsibility for your infrastructure. Unlike a WordPress-Shopify hybrid for example, which requires a dedicated team to manage plugin conflicts, manual security patches, and server scaling, Core dna automates these tasks at the engine level.
- Automated Security & Patching: We handle all core upgrades and security patches automatically. Because our features are native rather than third-party plugins, you never have to worry about an update "breaking" your site logic.
Transitioning from a fragmented "Frankenstein" stack to a unified enterprise commerce and content platform like Core dna requires a strategic, phased approach to preserve your SEO authority and data integrity. At core dna, we simplify this migration into four key stages:
- Audit & Data Consolidation: We start by auditing your existing WordPress content and Shopify product data to create a single, clean "Source of Truth." This eliminates redundant plugins and identifies outdated data before it moves.
- Mapping Governance & Roles: Unlike a simple import, we map your business logic—such as B2B contract pricing, regional shipping rules, and user permissions—directly into the core dna engine.
- Autonomous Content Reconstitution: Our AI agents assist in migrating your WordPress blog and pages, ensuring that SEO metadata, URL structures (301 redirects), and internal linking are preserved or enhanced for Answer Engine Optimization (AEO).
- UAT & Parallel Launch: We deploy your new unified storefront in a staging environment for rigorous User Acceptance Testing (UAT). Once verified, we execute a seamless cutover, replacing your patchwork stack with a stable, upgrade-preserved infrastructure.
Relying on a "patched" stack of disparate platforms creates significant technical debt, security vulnerabilities, and "plugin anxiety." Core dna solves this by providing a single, unified Digital Orchestration Platform where content and commerce exist on the same native engine.
By moving away from a fragmented WordPress/Shopify architecture to core dna, enterprise brands gain:
Yes. Core dna is built on a multi-tenant architecture designed for complex business orchestration. We enable "House of Brands" and franchise models to run hundreds of distinct sites from one dashboard. Our Master-to-Sub inheritance logic allows the corporate office to enforce global brand standards and legal compliance while giving local dealers or franchisees the autonomy to manage their own regional pricing, promotions, and staff permissions.
At Core dna, we build the orchestration for global trade directly into the platform. We support multi-currency, multi-payment-gateway, and multi-tax-rule configurations natively across every regional storefront.
- Tax: Our engine manages complex tax jurisdictions (VAT, GST, Sales Tax) and integrates seamlessly with services like Avalara.
- Shipping: We support native split-shipping and multi-source fulfillment logic, allowing you to route B2B orders from different warehouses or depots based on regional proximity and custom shipping rules.