Platform
For multi-property operators, the platforms that stand out model many sites, stores, brands, or locations as one estate and let you apply a change across all of them at once, instead of editing each site by hand.
When you compare options, weigh multi-site governance, a unified commerce and content surface, and whether AI agents can act across properties under your approval rules.
A request is a call to the Core dna engine that returns a dynamic page or structured content, such as a headless query or REST API call. Calls to static assets on the content delivery network do not count. Requests sit inside wide bands shown on your dashboard. There are no live meters, and if you are consistently growing past your band we start a planned upgrade conversation with you first.
All platform applications, every update and new release, and the full cloud infrastructure: content delivery network, web application firewall, DDoS and bot protection, monitoring, backups and patching. Compliance attestations such as SOC 2 Type II and PCI DSS are available. There are no licence fees and no add-on charges as you scale.
Usually yes. If you set the standards and each unit operates within them, that is the Network shape: you govern many independent units from one account, with per-unit variation where you allow it. If instead you host distinct businesses that own their own data and contract independently, talk to us, as that is priced differently.
It is any organisation running many digital properties on a lean team: franchises, multi-brand retailers, multi-site manufacturers, membership networks and multi-location service businesses. If you make the same kinds of changes across many sites, stores or locations, you are who Core dna is built for.
Operator starts at $48,000 a year, and we publish it so you can tell quickly whether we are a fit. Network and Enterprise are priced to the shape and scale of what you run, so we size those with you rather than print a number that would not fit your situation.
It comes down to your shape, not your size. Operator is for one business running several properties, like a main site, microsites and a B2B portal. Network is for an operator running many independent units under central governance, such as franchisees, brands or chapters. Enterprise is for dedicated infrastructure, compliance and scale. Book a demo and we will place you in a few minutes.
You pick the plan that matches how you operate, and everything inside it is included: applications, infrastructure, updates and support. There are no per-seat fees and no live usage meters. Your cost only changes when you outgrow your plan, and that is a planned conversation, never a surprise charge.
A new property starts from a governed template and inherits the core from day one: domain, brand identity, catalog scope, pricing, and integrations configured rather than rebuilt. It's a configuration step measured in hours to days, not a new platform contract or a months-long engineering project, so the cost of adding the tenth property looks nothing like building the second one from scratch.
You set shared elements such as templates, components, navigation, catalog, policies, once at the core, and every property inherits them. When a site needs to differ, you override that element in place: the local version takes over for that property only, and everything else keeps inheriting. Change the core later and the update flows down to everything still inheriting, while your local overrides stay put.
Yes. Each property can have its own domain, storefront identity, and pricing rules while drawing from one shared catalog. Products live once as a single source of truth; each storefront shows the slice it sells, at its own prices and promotions. So one brand can sit premium and another value, on the same SKU, without duplicating data or maintaining separate systems.
One platform, three relationships. Multi-site is the umbrella term: many websites or storefronts running on one shared core. Multi-store usually means one company running several branded storefronts from a single admin, often sharing a catalog and customer records. Multi-tenant means independent operators: franchisees, dealers, or separate businesses, each with isolated data and their own logins on shared infrastructure. Core dna supports all three on one instance: you decide what's shared at the core and what each property controls locally.
Yes. Core dna supports hybrid headless architecture, which means teams can deliver content and commerce through APIs while still using built-in editing and management tools.
This allows developers to build flexible front-end experiences while marketers retain control of content and operations.
Core dna acts as a centralized platform for managing content, campaigns, and digital experiences across dealer and franchise networks. It allows corporate teams to control brand and campaigns, while giving individual locations the flexibility to adapt messaging locally.
Core dna enables each location to manage its own content within a centralized structure. This allows local teams to tailor messaging, promotions, and information to their market, while maintaining consistent branding and user experience across the network.