Digital Transformation
You move onto Core dna without ripping out what already works, connecting existing systems through the APIs and shipping your first change early rather than waiting for a big-bang cutover. A dedicated success manager and onboarding are included, and standard plans run without a long lock-in contract.
Yes. On Core dna, commerce, membership, learning and content share one engine and one customer record, so the same person is recognised across the store, the member portal and the courses they take removing the middleware most operators use to sync a separate store, CRM, LMS and membership tool, and the data drift that comes with it.
That's the typical path: rather than re-implementing every property, a migration consolidates the estate onto one instance, mapping shared structure once and configuring each property's local differences. Most teams move in stages, prove the model on one property, then scale across the rest at the pace that fits the team instead of a single high-risk big-bang rebuild.
Only if the business case for headless exists independently of the migration. Headless solves real problems - multi-channel delivery, frontend framework freedom, separation of editing and rendering - but it adds complexity. Migrating to headless because the migration was happening anyway is how teams end up with a stack they can't staff.
In practice, none. "Migration" tends to describe the content and URL move. "Replatform" tends to describe the broader project, including the new CMS, integrations, and team workflow. The checklist applies to both.
No, and you shouldn't. A migration is the cleanest moment you'll ever get to retire content that isn't earning. Categorise everything into keep, merge, rewrite, and retire before the build starts. Pages that get fewer than ten organic visits a month and carry no backlinks are usually retirement candidates.
A minimum of 12 months. Google has stated it processes 301s relatively quickly, but external sites and email signatures take longer to update. Twelve months covers the long tail. For high-value URLs with sustained backlink growth, keep them permanently.
Separately, in that order. Migrate the CMS first with the existing design intact, prove the platform works, then redesign on the new stack. Combining the two doubles the variables when something breaks. If the business case forces them together, freeze URL structure and content so the redirect map stays valid.
An incomplete redirect map. Specifically, URLs that earned backlinks years ago, aren't in the current sitemap, but still drive referral traffic and link equity. A crawl of the live site catches the obvious ones. A backlink export from Ahrefs, Semrush, or Search Console catches the rest.
It can, and most migrations do see a short-term dip. A clean migration recovers in four to eight weeks. A migration without a complete redirect map, or one that changes URL structure without 301s, can lose rankings permanently. The difference is phase one planning, not platform choice.
For a mid-market marketing site, plan on three to six months end to end. Enterprise builds with multiple regions, languages, or commerce integrations usually run six to twelve months. The build itself is rarely the long pole - the content audit, redirect mapping, and stakeholder approvals are.
Platform consolidation means replacing multiple disconnected systems, such as a CMS, ecommerce platform, LMS, and workflow tools, with a unified platform that manages content, commerce, and operations from one place.
Instead of integrating many separate tools, companies use a single platform to reduce complexity and streamline digital operations.
Core dna includes an orchestration layer that allows teams to build automated workflows across content, commerce, and integrations.
Examples include:
- automating content publishing approvals
- triggering promotions based on inventory updates
- synchronizing product data with ERP systems
- launching localized versions of websites
This orchestration layer helps organizations automate processes that previously required manual coordination across multiple systems.
Core dna is designed as a unified digital experience platform that combines several core capabilities in one system, including:
- CMS for content management
- ecommerce for online sales
- orchestration for workflow automation
- multi-site management
- integrations with ERP, CRM, and external systems
Many digital teams run their websites, ecommerce, and workflows on separate platforms. This often creates integration complexity, duplicated data, and slower operations because teams must coordinate across multiple systems.
Platform consolidation solves this by bringing CMS, ecommerce, and automation capabilities into a single platform, allowing organizations to manage content, products, and workflows from one place while reducing operational overhead and system complex